if you want to sell your videos online
you can't just slap them up on the web
like a hillbilly after all online
learning is a hundred and eighty billion
dollar industry and if you want to
compete there then you have to look good
in this video I'm going to show you how
to sell your videos online looking at
the real world example welcome back
America I'm Owen video welcome back I'm
Owen video founder of biz tube Academy
and we're broadcasting a new video every
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today we're going to be talking about
how to sell your videos online and
there's a couple companies out there
that are really doing it right we're
going to take a look at their websites
how they're packaging their products and
I'm going to show you three factors that
all of these companies have in common
that you can duplicate right now to
start selling your videos online that's
why you're hearing it tip number one is
you have to have a great looking
homepage a good looking homepage should
be dynamic simple and mobile optimized
let's take a look at a couple companies
that are crushing it in this mood here's
an example of a really high impact
homepage great visual imagery notice a
couple things about this page notice how
it's a full width page meaning it takes
up all of the area on the screen that
really creates a movie-like dominating
experience it's really very powerful
here this translates really well onto
mobile as you can see here's another
great-looking home page this is done
from a real estate education company
they sell training to Realtors what I
love about this home page is the big fat
Start button right here in the middle of
the screen when you click that you
immediately go to a lead generation page
now this page is a little bit too long
for my liking but generally speaking I
love how quickly you can get here a
couple differences here notice how we've
got this full width banner down here but
as we scroll down the page
we start to notice that it's no longer
full width we're actually working in
like 3/4 with sizes right now which is
going to make this a better streaming
experience this is like putting the
content right in front of me and as we
keep moving down the page you can see a
section here for free resources we also
see there are most popular continuing
education courses and again very
monetized page as soon as I click that
I'm able to start accessing their
content in a really cool iron interface
finally that brings us to wanderlust TV
and this is really the best-looking
homepage of all the courses that I'm
showing you here today I would be so
bold to say this is the best produced
video of the bunch as well as we scroll
down you can get their trending now
content which is responsive to what
people are actually consuming this is so
cool but down here you can start to
access their paid products when you
click on any one of these you get to
these fantastic looking sales pages look
at how great that looks with my red
call-to-action in the upper corner here
a big beautiful branded banner and then
down here we've got their 21-day yoga
challenge and the ability to buy it now
now these home pages aren't just
good-looking but in every case they
leave the viewer directly to a buying
opportunity and that brings us perfectly
to point number two which is a
great-looking sales page a good-looking
sales page should properly inform your
viewers without being cluttered or
crowded while leading their Scrolls
directly to the purchase button let's
take a look we're back on the wanderlust
TV sales page notice how clean the page
is was just a one-word headline up here
always remember to keep your offers
simple this is their free content which
funnels down into an introductory video
and then look at how they have these
thumbnails Demark as premium content
that lets you know that a sale can
happen so when we click on this first
funnel entry point here I'm Schuyler
grant and I'm so thrilled you decided to
join us for our 21-day yoga challenge
we immediately land on a video sales
page that just puts the video right in
front of you it's consistent with the
imagery you just saw you can see the red
buy button right here you don't have to
scroll at all to make a purchase when
you click on that you're on the buy page
already where you can make a sale look
at this though guys look at this side
pocket over here which tells you what
you're purchasing and continues to sell
you through the process this is going to
help you decrease your shopping cart
abandoned here's a sales page for a k9
training systems company notice what
they do here it's set up with a
different template but it's designed to
put the video in the forefront of the
attention right here and notice how they
structure their other videos they let
you know that there are other videos
here to unlock and right underneath that
is a high contrast Buy Now button this
is also a great-looking sales page
template those pages are so simple to
use that even our hillbilly friends can
figure it out now you've got a good
looking home page that leaves your
viewers to a great looking sales page
where they can actually make a purchase
but what are they buying that leads us
to point number three you have to have a
well packaged offer it's easy enough to
put your videos online and sell them for
a one-time fee but most people who run
into your company are not going to be
ready to buy from you right away
search your heart you know it's true
consider building an ascension model
here's an example start with a free
offer that anyone can download at no
cost
this adds new people to your list and
enables you opportunities to upsell then
as they're consuming that content you
can upsell them to videos that carry a
one-time fee this enables your viewers
to enter your business as a customer for
a very low barrier to entry where they
can get addicted to your content as they
ingest more of your content you can move
them into a subscription product where
they're charged on a monthly basis to
receive ongoing fresh content from you
this is where you've really locked it
down with this ascension model you're
able to bring customers in
for free and then slowly upgrade them
through your video content so let's
review the three elements of a
successful online course you gotta have
a great homepage that leads to a great
sales page that leads to a properly
funneled online sale system
now sadly finding a platform that
enables you to do all of these things is
sort of hard to find but we did stumble
across a fantastic company called you
screen TV I actually had the opportunity
to interview their founder PJ on my
podcast a few weeks ago I can tell you
the guy is just doing it right use green
dot TV is a fully functional website
system to a building and hosting an
online video course in the same category
as think if a click funnels or kajabi
but you screen TVs got some features
that are really core for dedicated video
creators use screen enables you to
funnel your webpages and products in a
variety of different ways you can sell
them for free a one-time fee you can
sell subscriptions and even trial period
I've never done well on trial each home
page you saw today came from the you
screen template builder where you can
actually have activated payment pages
ready today if you want to check out you
screen and more Deb's they do offer a
free trial I highly recommend you go in
there and play with it a little bit get
a free trial and start selling your
videos online today thanks so much for
being here guys and we'll see you next
time