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Why recycled ocean plastic is (often) a lie

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Saving the ocean by buying new, recycled products?

For example with these.

Brilliant. Right?

"Right now and at scale there is no such thing as recycled ocean plastic."

So, is recycling ocean plastic actually doable or  

is it just another lousy greenwashing method that companies throw at us?

If you go shopping today, recycled products are literally

everywhere. And the holy grail is: Recycled products from the ocean.

Coca Cola loves to use marine plastic for marketing.

Adidas as well. With their Ocean Ultraboost Sneaker.

I mean these ads really make me believe that I can save the ocean by  

drinking a Coke or buying a new sneaker.

But once you start looking into it, there isn’t really much collecting of  

actual ocean plastic going on.

Once plastic lands in the ocean,  

you’ll have a really hard time getting it out again. Even when it’s near the surface.

You really wish, I’d be this easy, but surprise it’s not. Not even close.

Sure you can deploy boats that fish for plastic, but this is all  

very expensive. And relative to the millions of tonnes of plastic that are already

in the ocean, most boats only retrieve two tons maximum per day.

Even projects backed by millions of dollars struggle. This tube was supposed to get


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