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7 Principles of Conversion-Centered Design - Oli Gardner

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hello everyone welcome to another stupid

expert session my name is trevor

ericsson and we are extremely excited

today to have the co-founder of

unbalanced with us Olly gardener Olly

has seen more landing pages than anyone

else on the planet and if I have my

number correct it's somewhere around a

thousand mining pages a week Olly views

Ali is an opinionated writer and an

international speaker on conversion

centered design and today he's going to

be talking about the seven principles of

conversion centered design so if that

only further adieu Olly will turn the

time over to you okay so today I'm going

to be talking about marketing campaigns

how to make high performance marketing

campaigns specifically by using landing

pages and on the subject of landing

pages I'll be sharing my framework for


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