let me talk to you about a very exciting
opportunity here how do you sell on ikea
this year
don't you go anywhere you're gonna love
today's conversation i
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on to me guarantee i'm just the kind of
flowering
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welcome back folks to another edition of
the awesome sweetie kiwi show how are
you today i hope you are doing fantastic
i'm doing marvelous if you ever ask me
if you are doing as great as i am go
grab a cup of coffee rt or vodka ls roll
in today's conversation i want to talk
to you about how to sell on ikea this
year how to be a profitable ikea
supplier okay
first thing first you need to have a
legit business and this is important i
don't care what kind of business you
have llc s corp c corp whatever you need
to make sure it is legit so first of all
i want you to go on on our kia website
right now and we are showing you the
link on the screen right now and you
will want to read about how to become an
ikea supplier
all the information is there it's very
dangerous so what we did with what we
what we're doing here is to actually
summarize things for you so you have you
know a click you have a clear idea of
the requirements okay but if you just
want to per use the the content yourself
on a saturday afternoon go to their
website ikea and it talks about the
supplier so when we talk about having a
legit business i want you to have right
now a legal structure the right legal
structure llc s corp c corp you want to
quit the whole thing about having a i
know i have a business but you have no
clear legal foundation for that business
we need to quit that contest right now
we want to legalize things you want to
have things legit so pick a legal
structure and you want to file whatever
paperwork is needed for that legal
structure to be actually become
valid in your state
okay i'm talking about articles of
incorporation
or articles of organization if you are a
an llc if you're a partnership okay you
want to contact the irs so you get your
ein your employer identification number
those are important elements okay
and it does it's free it's for you don't
have to pay anybody to get you the ein
you could do it yourself
think about opening a business bank
account the reason why i'm telling you
all these things is that
ikea is going to verify this they do an
extensive due diligence so they will
check all these things before approving
you okay so you want to make sure that
you open a business bank account you
want to think about having the licenses
and permits in the industry you're in
and when we talk about licenses and
permits we are speaking about at the
federal level but also at the state
level
because some industries are regulated at
the federal level
while some industries are regulated at
both the federal level and the state
level and of course you have some
industries that are just that only have
to
respond to state regulators so whatever
it is whatever the case may be make sure
that you have the right licenses and
permits and you want to have a business
address email and all that kind of stuff
so after proving to ikea that you are a
legit business you need to actually
prepare your financials because they
will go through your financials they
will make sure that you are you are
legit and not only legit but also
financially viable remember anytime the
ikea
pairs up with the with the business with
a supplier they have to risk their
financial position too because if they
give you an entire part of their supply
chain and you fail to to deliver that's
a problem for them so make sure that you
have the proper financial statements so
we're talking about what the four
financial statements we are speaking
about balance sheets we are speaking
about income statements we are speaking
about statement of cash flow
okay and shareholders equity now if you
are a single member llc you gonna have
an owner's equity not a shareholder if
you even if you're a multi-member llc
but you don't have shares in your
company you are talking about owner's
equity the bottom line is what bottom
line is you need to have the four
fundamentals
the the four fundamentals of financial
statements okay now in terms of making
financial statements yourself if you
have accounting value if you have an
account an accounting background you can
do that okay but if not don't try to
stress yourself out seriously because
you don't want to produce
less than stellar
financial statements and submit them to
ikea no
this company is the multi-billion dollar
company and you want to have the best of
the best from you okay so you can hire a
local cpa
a certified public accountant or you can
go you can hire someone online you have
a platform's as diverse as fiverr topdal
upwork freelancer.com and you have a
folks who are who have expertise in
accounting and financial reporting they
will prepare you a great set of
financial statements
okay and or you can do things with your
accounting software too you can use
quickbooks for example to actually
prepare quickbooks does it for you you
just have to input the data okay and
remember that uh so that's really
important so in terms of preparing your
financial statements don't do them
yourselves if you're not if you if you
don't have
the the kind of expertise needed okay
one thing i also want to say is that if
you have someone has prepared our ideal
our preference for you is to choose a
local cpa the reason is that if ikea
comes back tomorrow and asks questions
that local cpa can actually vouch they
can actually answer the questions for
you okay you can also do the same thing
with uh a freelancer but you're gonna
have to go back to the freelancer
multiple times either way you need to
have somebody else because
if ikea is asking you a very complicated
questions and you have no idea what
they're talking about whatever questions
they're throwing your way you're
thinking this is like a foreign language
then you're in a bad situation okay with
ikea remember you could you can sign up
you can sign multi a multi-million
dollar
agreement or count right so why risk all
that thing just for because of 200 get
the right staff on your team
all right boss
the third thing you need to do is you
need to comply it's very important when
it comes to ikea
they are very compliant very compliant
okay i'm talking about super super
compliant so
make sure that you understand for them
what what as a matter of fact they have
a a corporate compliance program within
the company
okay so you need to show ikea that you
are very compliant that you understand
their values and principles okay and by
compliance i'm also talking about
compliance vis-a-vis the industry you're
in because they will check for i was
talking to you earlier about business
licenses and permits right ikea wants to
make sure you are up to date on all
those uh permits
okay and it's important because remember
for them for them the whole thing the
whole thing is that they don't want to
have to deal with authorities
okay because you failed to comply with
the basic rules and regulations
governing the your industry okay so make
sure that you really really think about
that and you want to have a program in
place and again it doesn't matter if
you're a one-person business or a
multi-member llc you want to have a
program in place that is written
okay those you can't just like you know
i have the program in my head in my
brain
whatever no you wanna you wanna write
things down so that you can actually
show ikea that you have indeed a program
of compliance an in-house compliance
program you have internal controls
and processes that are meant to detect
errors to make sure that you totally
comply all the time so think about
having a ccp a corporate compliance
program okay and please get your
leadership on board
oh yeah you want to make sure the senior
management is on board when it comes to
the compliance program if you are a
single person company you are the leader
so make sure that you understand it too
but if you have a lot of folks to talk
to make sure they are all they are also
on board okay and when we talk about
compliance we are talking about a system
in which you actually conduct risk
assessments periodically
you establish and maintain your code of
conduct policies and standards very
important
you
you properly train whatever employees
you are working with whether they are
in-house employees or contractors okay
and improve your program with compliance
management software what i'm trying to
say here is that you want to paint the
right image for the ikea supervisor who
who is going to review your application
okay so remember number one have a legit
business number two have strong
financials number three have a strong
compliance program and document it it
has to be documented
number four i want you to
you need to understand ikea values if
you want to become an ikea supplier you
need to have a clear understanding of
ikea values and by the way some people
might be laughing right now but this is
this this ain't no joke ikea really
values their values
they really value their values okay they
they have a whole program they want to
make sure that
that suppliers understand and uh as you
know really embrace their
their culture and values okay and they
even have uh an entire
an entire section on their website that
talks about their values okay they want
to build with you a long-term
relationship based on trust
respect and transparency okay so it's
all this is not just that those are not
those are just not they're not empty
words for ikea those are really quite
essential so you want to make sure that
you model
your company in a way that actually uh
embraces those values okay so we're when
we talk about
ikea values there are six that actually
there are eight ikea values that i want
you to really understand and start
working on so when you have an
application package to
the you send an application package to
ikea they have a clear idea that you are
the right person you are the right
company for them so here are the we're
going to show them on the screen okay i
will show the the value and then i will
explain it
so here are the eight ikea key values
that you need to uh understand number
one togetherness
so
togetherness is really uh basically what
constitute the foundation of ikea
culture
okay they actually think of themselves
as together at the company's
headquarters in sweden but also all over
the world
number two caring for people and the
planet
so for that for them it's all about
sustainability making sure the business
is built around sustainability okay they
are cost conscious so cost consciousness
is number three
number four simplicity
okay number five renew and improve
number six different with a meaning
number four number
number okay one two three okay number
seven no sorry number one togetherness
number two caring for people and planet
number three cost consciousness number
four simplicity number five renew and
improve number six different with a mini
number seven give and take
responsibility okay number eight lead by
example the reason why i wanted to share
this these values with you is that i
want you to write an application uh
letter an application package that
actually focuses on those eight values
so that when you have an ikea supervisor
reviewing your application
they will feel like wow this person
really gets us this person understands
us
i'll be right back right after this
don't go anywhere
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welcome back folks to another edition of
the awesome sweaty kiwi show we're also
having a conversation today about uh
how to sell on ikea okay and just gonna
quickly uh contextualize the
the
the presentation for you
first you want to have a legit business
first
it's legit business number two you want
to have strong financials number three
you want to have a strong
corporate compliance program all those
two all those elements should be in the
application package that you sent to
ikea okay number four you need to
understand ikea values and make sure
that you mirror in your business in your
day-to-day activities those eight key
ikea values okay number five you need to
understand something called the ikea's
highway this is quite essential also
because uh actually the ikea's highway
is basically the ikea supplier code of
conduct this is a massive document but
we have we have summarized everything
here for you it's very very important
that you comply with this so this code
of conduct if you intend to be a
successful ikea supplier and you want to
make millions along the way over over
several years you need to comply with
this so being a good business is really
important to them so an issue it should
be important to you too right so before
you start your journey together with
ikea all partners must comply with the
minimum requirements of the ikea
supplier code code of conduct is called
the highway
so through highway ikea really strives
to create impact in four main areas and
you your company should be should be
doing the same thing too if you want to
get a multi-million dollar contract with
ikea so improving environmental impacts
securing decent and meaningful work
respecting children's right
improving the welfare of animals there
are present in the ikea value chain
so those are the four elements they pay
attention to in their highway in their
iowa now when we talk about so the
highway is structured around 10
principles which reflect the ikea
standpoints on different environmental
and social topics okay so here are the
ioa principles so iowa principles are
supported by effective routines and open
dialogue business is conducted lawfully
and with integrity children are
protected and opportunities for work
learning and family life are promoted
fundamental labor rights are respected
workers have time off work are paid
responsibly and have opportunities to
develop competence
workers health and safety are protected
working and living conditions are
suitable the planet is protected
resources including water and waste are
managed in a sustainable and circular
way and animal lives
animals live decent lives okay now
whether this is actually the truth and
reality this is beyond the purview of
this show i'm not going to comment on
that but this is what ikea wants to want
you to understand when it when they talk
about their ioa code of conduct okay so
the highway standard consists of the
iowa general section
the highway accommodation section
the highway animal welfare section
the iowa digital platform work session
the iowa forestry section the iowa
transport section i will develop more of
that little one
so the thing is if you want to work with
highway which is really important you
got to really think about how to
actually back up whatever you say to the
ikea supervisor reviewing your
application in other words do you
implement ioa in your day-to-day
activities as ikea says it does
okay so you have to also think about
within ikea how they implement ios so
that you can really understand how to
position yourself in the in the better
light so that your application will be
uh approved right off the bat okay and
so within ikea they have support and
collaboration with within ikea teams
okay so they pay attention to uh
verification and follow-up making sure
that
across the value chain things are being
done effectively they do peer-to-peer
learning okay and this is again i'm
explaining to you what they do
internally so that you can actually
mirror that or at least you can answer
any questions that they may ask you okay
so they have peer-to-peer learning this
is really good also and they also they
actually what they're doing is they are
constantly
upgrading how the systems works how the
processes and sub-processes work within
the highway uh iowa context okay what
i'm trying to say here is that the
highway is not a static documents
it's not a static process they are
constantly upgrading they're constantly
innovating they're constantly kicking
ass okay it's all about adapting to a
changing environment to a changing
environment adapting to a changing
realities because remember ikea is
is a multinational it's a global company
really they are present everywhere they
have stores everywhere right which means
that if you are able to get a con
contract with them you'll be selling to
masses
your business will just double triple or
quadruple whatever okay so this is very
important so it is not a status it's not
a static um
documents okay and one thing i want to
say here is that
very important to ikea is ensuring
animal welfare
through highway
they really want to pay attention to
because remember ikea deals with uh wood
right people have to cut trees and
animals have to be displaced or killed
whatever so ikea has really
made a i think an emphasis in their
activities to make sure that they
respect they they actually um give
credit to the environment okay so on the
screen right now i want to share with
you
here are the six parts of the ioa
standards that you need to pay attention
to now if you're interested you want to
read more
on each screenshot we have actually
captured the hyperlink the web link so
you can go to that link and actually
rate the entire the the actual book okay
another book the uh
the policy manual okay so you have the
highway standard general section
so you have the highway standard
accommodation section
the highway standard animal welfare
section
the highway standard digital platform
works section
the highway standard forestry section
the highway standard transport section
now let me talk to you about the
application itself okay how do you apply
for
to become a member to become a supplier
an ikea supplier so
i'm gonna actually i'm i'm putting on
the screen right now
you can actually go to this particular
link on the screen
so first you have everything about how
to become an ikea supplier
okay you go to that link and then now
you the second link here you you click
on
become a supplier
so look on the screen right now so
first screenshot general info
click next
then you confirm that you have read the
iwaste supplier code of conduct
click next
now here they're asking you what is the
business of your company okay we have
chosen for this exercise the our
exercises really is fairly fictitious
okay but we have chosen manufacturer
only but you have a different different
categories you can be an agent you can
be a manufacturer with rd department you
can be a photographer painter or
creative designer you can you can be in
research and development or an r d
partner you can be a service provider
for major home appliances or you can be
a trader
but we chose manufacturer only
click next
here you have to see whether you want to
produce under the ikea brand or not
i mean we said yes because we want to
want you want to win that contract so
click next
here you have to put the number in the
number of employees you currently have
so that's your your head count
click next
here you have to talk about your
company's total sales per year we're
talking about annual revenue
click next
here you need to specify whether your
company have a company has export
capabilities for your products
just remember ikea is a global company
they want to make sure that whatever you
are exporting you have the right
licenses the right rights the right
authorization to do that
click next
here you want to specify your niche
okay click next so remember you can only
uh choose one to one to four primary
categories
one two or three or four okay
and the questions nine and ten enable to
pitch your business models to ikea in a
very powerful way in in our in our view
so you want to do your best job here
read the questions thoroughly before
answering okay
very important
you want to click next
so same thing as before they're asking
you about your business model the
competitive advantage for your company
and what makes you different from your
competitors why would you like to start
a partnership with ikea those are
important questions and here is here is
when you can actually shine put a lot of
thoughts in the answers you put here
okay
click next
and here you just fill your business and
personal information
and click submit
so your application is completed so they
will you know they will actually review
uh your application and somebody from
ikea will get back to you within 30 days
i want to close to this conversation by
showing you something also that is
interesting if you want to make money
through ikea but you don't want to
become a supplier per se you can still
make money through something they call
the buy back and resell program okay so
i'm showing you right now on the screen
the link to that uh to that page but the
buyback in resale you actually
it's a program that allows you to sell
ikea used ikea furniture you don't need
in a safe streamline way year-round okay
remember you basically
you should have bought the the furniture
from ikea in the first place so if you
don't need it they will actually give
you credit okay so someone else buys
your old stuff secondhand from ikea and
gives it gives it a new home okay so
everybody wins especially the planet so
here are here are the steps you need to
take
how does the whole program work
first of all determine what you want to
resell so only unmodified completely
assembled second-hand ikea furniture is
accepted for buyback at ikea so you want
to refer to the list of eligible
ineligible products okay so for
ineligible items consider reuse donation
selling via online marketplaces or
recycling so you want to use that step
number one step number two you want to
use the buyback estimator tool find what
ikea furniture you are interested in
selling and tell them you're in the the
item's condition you'll get an estimate
of what ikea will pay to buy back your
furniture so you have
step number three you need to prep and
go so furniture must be cleaned and
assembled bring your second hand ikea
furniture and your estimate to the
exchange and return section of your
nearest or favorite ikea store
step number four so at the store a
co-worker will compare the furniture's
condition to the estimate and they will
set a final buyback price that can
actually defer from the estimates okay
so after the inspection you will be
issued an ikea refund card so they will
resell your furniture in their circular
hub if we do if they don't accept your
product you can recycle retire in
whatever eco-friendly ways are available
okay so that's into the last part is you
just need to pat yourself on the back
because you have done a good deed you
are helping us you're helping the ikea
prolong life promote secondhand
furniture and waste less so this is
really good so and i want to talk to you
a little more about those so
what second-hand ikea furniture does
ikea buyback so secondhand furniture
ikea's backpack we have it is an ikea
product and in good resellable condition
it is complete and fully functional it
is properly assembled when returned it
is clean and unmodified so all dressers
office drawer cabinets small structures
with drawers display storage sidebars
chest of drawers okay we're talking
about bookcases and shelf units small
tables multimedia furniture
cabinets dining tables and desks
chairs and stools none of hosted okay
secondhand furniture ikea does not buy
back very important so non-ikea products
products that have been used outside
including outdoor furniture hacked or
modified products mattresses and bad
textiles such as blankets and mattress
protectors
sofas and arm chairs other soft
furnishings such as pillows towels etc
items containing glass kitchens
including
bench tops cabinets and fronts
packs wardrobes and accessories
other oversized items appliances or
other electrical items children's and
baby products such as cots
okay mattresses and changing tables
unassembled products or parts so those
are really things they don't take back
thank you so much for your attention i
was talking to you today about how to
sell on ikea i spoke to you about having
a legit business making sure you have
strong financials you have a compelling
compliance program you understand ikea
values you understand ikea's highway and
comply with it okay you apply for rail
and you can participate in the buy back
program
thank you so much for your attention
i'll speak to you another time but until
then remember stay
marvelous
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you