so in this video I'm going to show you
everything that you need to know a
step-by-step process of using google
adwords and look this could seem a
little bit intimidating at first I know
when I first started running ads on
Google it just looked very confusing and
the platform was difficult to understand
but I promise you that if you watch this
video through not only are you going to
have the basics of how to use google ads
but you're actually going to learn some
different advanced tactics that we've
used to increase profit margins to reach
more people and get better conversion
rates all around the board so I want to
walk you through as simple as possible
here if you're new here to the channel
you want to learn more about this type
of content make sure you subscribe to
the channel drop a like if you find any
value in it and let's just get started
here now if at any time you find me
talking a little bit too fast I
apologize I get a little bit excited
sometimes so I'm trying to get you the
most value here for your time
but if you need to you can just slow
down the video to 0.75 speed or you can
go back and re-watch some of this but
let's go through this process here the
first thing you need to do obviously is
to make sure that you have a Google
account right so most people have a
gmail if you don't have one you're gonna
have to sign up for one and then you're
going to go to ads google.com and once
you get to this page you're gonna go up
to the corner here and click start now
now there's a couple of things that we
want to be careful of when we go through
this process of beginning our ads
journey and it's on it's important
understand that everybody has different
sort of goals maybe you're a plumber and
you want to get more leads more more
clients in your local say Philadelphia
or New York area and then maybe you're
somebody who has no physical service
business not tied down to one location
but you'd rather go for say an
e-commerce business where you're selling
washing machines or something just
obscurity I don't know but whatever
you're doing it's all going to be sort
of funneled into this video here so this
will fit everybody's business model here
or if you're running a political
campaign you want to run some ads
anything should really fit into this
video here so we're going to start our
campaign right here
and so we're creating our first campaign
and it's going to try to walk us through
like a nice little easy way to do this
but because you're watching this video
and you want to just get to it what
we're gonna do is we're gonna scroll
down here and click a switch to expert
mode okay now this is what I would
recommend for people even when you're
getting started because I'm gonna walk
you through a bunch of
bunch of through different hoops and it
just kind of gets annoying so switch to
expert mode because you're watching this
video you should be able to handle it
but we can get to making those ads much
quicker and get to what we actually want
to do now I want to remind you that when
you're running ads and there's a number
of different ads that we have available
to us right here but I want to remind
you that your first ad it might not be
the most optimized ad out there and this
is something important to to realize
because I think sometimes people think
that they need to create this perfect ad
and the first one that they try is going
to have the best conversion rate and
they're gonna be a genius about it but
even the the master marketers in the
world people who are spending billions
of dollars for their company for
marketing they understand the idea of
using something called split testing and
a B testing and so this is essentially
what this means is that look the first
ads that you make on Google AdWords here
they might not be the best ads and in
fact you might end up losing money you
might not make as many sales that's what
you use for those ads but guess what
happens you start to get better you
start to tweak them and over time they
start to become more and more and more
profitable once you find those exact
keywords that people are looking for
what they're willing to click on and the
conversion rates behind that so don't be
sort of you know feeling bad if you find
yourself in a position where you watch
this video you run a couple of different
ads on Google and you find yourself you
know not making as much money or not
getting as many conversions a lot of
that just comes with time so so don't
sort of fall into that trap of just
thinking that Google ads are not ever
going to work for yourself okay so we
have a bunch of different options right
here so we have sales leads website
traffic product and brand consideration
brand awareness app promotion what we're
going to do for this is we're gonna go
for website traffic you know I know a
lot of people have different things that
they might be doing but landing
something on your website is a great way
to at least get more publicity and
hopefully get people to call you
whatever it might be let's just go for
website traffic for this now we're gonna
have a bunch of different options here I
and if you're not going for website
traffic just to clarify here you can
just create an account without a
campaign and that works totally fine as
well
but we can select our different campaign
types here what I would suggest doing
for people who are just starting off
with Google Ads
and they're just trying to
feet wet trying to get into it obviously
just going for search based ads there's
a lot of different types out there you
can do display you can either run
YouTube ads so video shopping what I
would do is just stick with search base
for now it's the simplest most
common-sense approach to doing this and
what I mean by this is let's open up a
new tab here let's type in men's watches
right so the search based ads or all
these ones that are popping up at the
top here right
so we see this ad right here so we see
this ad right here right and we see
these three ads right here at the top
these are search based ads and so what
I'm going to do here is I'm going to
show you how to craft these ads how to
get the best words in there really
packing a punch but more importantly how
we can use these to really get better
conversion rates okay so let's go back
and let's click on search based ads and
then we're gonna put in our businesses
website know so for this example we're
just going to use something arbitrary
here so let's say we're using a website
called men's watches for you this is a
terrible website name but I just totally
made this up right now and I don't know
if this is a real website but this is
just for the purpose of this video let's
say that you are selling watches for men
and you have a number of different
products and you're selling but you're
going after the watch market which trust
me there's a lot of money in that niche
so let's click continue here and then
we're gonna get rolling with actually
creating this first ad now keep in mind
that look this first ad like I said this
is not going to be the final product
because what we need to do is you need
to go through this creating a campaign
of using our Google Ads account so that
we can start to use something called the
Google Keyword planner so we're gonna
really look for a lot of keywords here
so we can optimize our ads as best as
possible okay so our goal here it's
website traffic let's just keep our
campaign name as men's watches and then
we're gonna go through and we're gonna
unclick search Network and Display
Network now I see people just keep this
sometimes this this essentially is if
it's outside of Google so if you're on a
different site and you see this on the
sidebar somewhere this isn't something
that I necessary
recommend and I see a lot of people
recommending against it as well when
we're going after is the people who go
on to Google and they search for men's
watches in this case and we're popping
up at the top there for one of our ads
okay so we're not gonna want to be in
their search networks or their display
networks for other websites okay so
that's just what we want to do here you
might decide to change these settings at
some point or if they can convert better
for your specific business then totally
go for it it's up to you this is not a
set in stone what works and what doesn't
work for Google Ads
there's a lot of things that definitely
vary from place to place in business to
business now when we go to these these
more settings here there's a couple
things we can look at one of them is the
start date in the end date okay now the
end date I would actually suggest
setting this for maybe a week out two
weeks out what's good about this is that
if you can set an end date if something
happens say you get locked out of your
account you forget or maybe you just end
up not having access to internet for the
next couple weeks I don't know why but
Google if you don't set an end date will
just continue to run these ads charge
your credit card continuously so while
having an end date is just going to help
sort of prevent you know something
happening and then you not being able to
get in your account for a month and you
just getting charged by Google every
single day for running ads so our start
date we're gonna set for today
but let's set our end date for maybe
January 4th so we're just gonna run ad
for what's that about 11 days that's
pretty short
I generally keep this a little bit
longer but just for the hell of this
video we'll keep it dad but then we're
gonna go down in four locations this is
an important factor here but when you
want to look at is if you and I don't
tell people how to run their business
but I know for myself that I generally
only will run ads in the US if you are
selling a physical product and you're
running ads in say India but you live in
America and you're selling a product
that is going to cost a lot more to ship
to India or to other countries in the
world then it might not be very worth it
from a business standpoint so I'm
targeting people in the US obviously if
you have a local business if if you were
a plumber in the city of Philadelphia
you're going to want to go after
Philadelphia right you want to go to the
Philadelphia ZIP code in that specific
area but you also want to realize that
as you get more niched
down as you get more sort of focused on
one specific country once
one zip code that's actually going to
end up likely in both cases costing you
more money when you're running ads okay
so keeping it kind of broad can be
helpful if you have a product that's
pretty broad but I always like to keep
them in the US or United States and
Canada but just kind of figure that out
for yourself and it depends on the
product or the service that you are
selling so for this because we're
selling watches we're just gonna keep it
us-based even though maybe we have
customers overseas we just want to
really go after those Americans right
now because you know so around Christmas
time might have some deep pockets so
that's what we're going for
the language is we're gonna stick with
English here this is probably pretty
obvious pretty straightforward obviously
if you have a different language you're
going after use that language
but if you see something in Spanish
popping up for an English search it just
doesn't really make much sense right and
then we're gonna go down to our budget
now for this I would suggest doing for
your campaign maybe about five to ten
dollars a day obviously depends on on
how much money you have willing to spend
on your business but you want to
remember that if you have a really low
budget so for this let's set our daily
budget to ten dollars okay but if if you
set your daily budget to one dollar it's
going to be difficult to see how your
ads are actually working because that
might only be a couple of clicks for one
dollar you might pay a dollar so you get
one click on your ad depending on what
area it's in or even in some cases
no clicks whatsoever if your campaign
budget is a dollar per day so for this
we're setting it for ten dollars I'm
gonna show you how to do some split
testing some a be testing as well later
on in this video but we're setting it to
ten dollars for now and then we can set
a maximum cost per click so this is just
kind of kind of prevent us from ending
up kind of losing our shirts and end up
paying like ten dollars for a single
click for a watch because maybe it's a
really competitive market so for this
just because we're creating our first ad
we can just take a guess at this and
let's just say that our maximum bid is
going to be a dollar twenty-five okay
and once we get into this we'll learn
whether a dollar twenty-five is a lot or
a little depending on the watch industry
and and what kind of the standard is for
that so then we're going to go through
and we're going to save and continue
here
okay now this is setting up our campaign
and there's really three different
layers to Google Adwords and hopefully
I'm not losing here
losing you here at any point I know this
can be a little bit complicated maybe
I'll put up a little diagram right here
but essentially we have campaigns which
is what we're creating now and now we're
going into creating an ad group and then
after that ad group we can create ads
for that ad group okay so this is the
part where we're actually going to enter
in some keywords and phrases that we
think we want to target for our ads on
Google Network okay so for this because
we're selling men's watches in this
example we can kind of go through and
sort of take a guess at what it is that
we want to try to use as keywords now I
don't like using guessing entirely what
I would suggest doing is using Google
Keyword planner but it's kind of a
catch-22 because to access Google
Keyword planner you need to have a
Google Ads account so we're going
through this right now to get access to
that Google Keyword planner now there's
also a lot of other different tools you
can use like keywords i/o or you can use
some other ones as well I think Neil
Patel has some really good ones I think
it's super suggest that he has that's
really good for fun you different
keywords but right now we're just gonna
go through here and add a couple of
phrases or keywords that we think of
that come off the top of our heads okay
so let's start with maybe men's watches
so men's watches maybe we'll go for
men's luxury watches watches for men but
there's really okay so if you look down
here you'll see three different things
right here so there's keyword equals
broad match what does that mean that
means that what we're typing in right
here this is just a broad match so this
could come up anywhere within when
somebody searching on Google and if it's
anything closely related to this it will
show your ad now if we put parentheses
on there that is going to be a phrase
match okay so that's a little bit more
niche down essentially what that's going
to be is if they see that combination of
those keywords they're going to run an
ad on that and then we have brackets
which is the exact match I like to use
brackets a lot because I know exactly
what I'm getting so if we put brackets
around this it's going to limit it to
this exact phrase that we're using okay
so this is really helpful to kind of
figure out what's going to work best for
you but having those brackets around is
go
he when people search for watches for
men they have to write watches for men
for your ad to show up in Google if if
they're typing in watch for men instead
of not watches for men your ads not
going to show up and when you use these
brackets okay so using brackets using
parentheses or using nothing it's going
to have a difference there when you're
actually creating this ad group okay so
you want to just remember that going
forward okay so this is gonna show us
that our daily estimates are about 124
clicks at a cost of nine dollars maybe
cents which is only about eight cents
per click that's not too bad for this
depending on how much we're selling
these watches for obviously but let's
just save and continue this just for the
purpose of this video so we can continue
to move on here now we're actually
creating our ad now like I said because
this is your first ad it's important to
think pretty heavily about what it is
that you're going to use for the
headlines we're going to use for the
descriptions but at the same time
there's going to be some a be testing
some split testing where maybe you make
your first ad and you make a couple
different ads here right because this is
our first ad that we're making right
here but with this ten dollars that
we're spending per day we can actually
split this to run multiple different ads
to see which one performs best and
whatever ad performs best is the one
that we can put more money into and then
kind of forget about the other one so
we're start to tweak the other ones so
that they all perform very very well
hopefully you see where I'm coming from
here so let's create our ad right here
and for this because our site is men's
watches for you I don't know if somebody
actually owns this site if they do if I
get in some traffic here but so the
headline that we're gonna do is let's
get something sort of catchy a little
bit click baby but nothing too spammy in
a sense so let's say we want to go for
luxury men's watches right ' then men's
watches right so that's headline one and
then headline two with making something
that's pretty attractive like free
worldwide shipping let's do
so something sort of attractive that you
can put in those front two headlines
there so now we go onto google and if
somebody's seeing my ad right here it's
gonna say luxury men's watches free
worldwide shipping looks kind of
attractive maybe we could make it better
this is just making this video right now
we're just doing this off the customers
so you know we can make it a lot better
and then we can add another headline if
we would like to but we're gonna go
through here and fill out the
descriptions so what do we want to put
in here maybe you know the best or let's
do the number one luxury watch brand in
the world and then in description 2 we
can do say made in Switzerland right or
handcrafted in Switzerland that'd just
be an example that we could pull off
here but you can see that we are putting
in a couple of different headlines and
then we're putting it in our
descriptions and then we're gonna save
and continue' it now we're almost done
here for creating our very first ad but
this is just really the beginning
there's so many advanced settings that
we're going to need to go through this
is your your payment info so with this I
would suggest finding a promo code I see
a lot of promotional codes where you'll
get like $100 in Google AdWords credits
wonderful I would definitely look into
that just do like a quick google search
for Google Ads credits especially for
your first time user and then go from
here add in your credit card details
your billing information and then we're
gonna do after we submit this payment
info it's going to put us into the
Google AdWords platform and this is
where it gets interesting this is we're
going to show you how to use negative
keywords so that you're not getting
certain things so that you are not
having your ads displayed on certain
search terms that you don't want them on
so we can use negative keywords but I'm
also going to show you a number of other
different things that we can use for
Google AdWords to really optimize our
ads that we're using okay so let's just
put in our information here for our
credit card and then let's move on to
the next segment here all right so we
just created our first campaign let's
click on explore campaign here and let's
start talking about some of these
different things that we want to look at
okay so this is our home page right here
now
well the first thing I'll show you is
this little tab up here called tools and
settings this is how you access the
Google Keyword planner and this is how
we can further optimize our ad that we
created cuz we just did sort of like a
quick and dirty a little ad that we
thought of off the top of our head
thought about some terms we could use so
what we're going to do is we're gonna go
up here to tools and settings and we're
gonna click on our planning tab here
which is gonna take us to the keyword
planner this is one of my favorite tools
I used to use this for when I would grow
my youtube channel I grew that to a few
hundred thousand subscribers and a lot
of that was thanks to this keyword
planner actually for finding terms that
people use to search on Google so it's
gonna show you the different traffic but
it's can also going to give you a lot of
different ideas for terms that you can
use okay so we can get search volume and
forecasts but I actually prefer to go
over and discover new keywords here so
this is going to allow us to see the
average CPM or the average
cost-per-click that you have available
but also give you a number of different
ideas right so let's type in men's
watches and let's see what type of ideas
they come up with for us okay so we're
gonna get some results right here and
once it loads we're gonna see a bunch of
different options now first of all
you're gonna see Wow okay that's a lot
of traffic to this this is probably a
pretty highly competitive area when it
comes to watches probably because a lot
of watches are pretty expensive
especially you get a Rolex you know like
a protect or something you're looking at
like twenty thirty forty thousand
dollars right but you look at Michael
Kors Gucci watch a Casio watch right
these are getting almost a hundred
thousand searches per month but they're
all very very high competition so what
we can also do is we can go through and
maybe try to find something that's a
little bit more niche down so if we type
in say men's luxury watches and then
search for that and we're gonna see some
different search terms that come up for
this but then we can just kind of get
different ideas now generally it is good
to have lower competition because what
that's going to mean is that there's
going to be a slower sort of cost per
click because if you look at these ones
with high competition the bid range here
the high range for some of these bids is
almost $10 which means you're gonna be
paying a hell of a lot of money for
some of these different things if if
people are searching for luxury watch
brands and the average cost-per-click is
somewhere between two dollars and twenty
seven cents and seven dollars and
twenty-nine cents you better be ready to
pay quite a bit of money for that okay
so we can go through here and find some
ones that are relatively lower
competition we can sort all of this
which is really cool through this Google
Keyword planner so we can see ones with
a lower competition higher competition
and this is gonna give us a pretty good
idea looking at all these different
rates and then how we can find ones that
will really fit into our and that we
want to create so once we kind of add
some of these we can say alright I like
this one I like this one we're just
going through here and just clicking a
couple random ones for the sake of this
video and then we can add them to an ad
group right so this is really cool that
we can do this but we're gonna create a
new ad group here called called ads -
all right create that and we just add of
those to that ad group right there like
that and that's going to allow us to
then run ads for that specific ad group
from those specific terms to hopefully
kind of get more niche down for that so
hopefully that's making sense to you
right now and if we go back to what we
were looking at from the Google ads
platform so if we X out of the keyword
planner which I suggest doing a lot of
research on this you're going to find so
much great value in using this but let's
go back now and let's go to the primary
page here and it looks like they
suspended my account because I put in
some different credit card information
make sure that's accurate credit card
information that you put in
protip there so what we're gonna do is
is we're gonna click on keywords right
over here on the sidebar we're going to
click on keywords and now we're going to
add negative keywords on to our ads okay
and what this will do is it'll actually
allow us to essentially block certain
keywords that people are searching for
so that we don't end up in something
that's not relevant to our ads so go up
here right on the screen here and click
negative keywords hopefully see where my
mouse is right here negative keywords
okay when you click on that we can add
negative keywords okay so we're gonna go
through and let's add it to our campaign
here and let's say that we don't want
our ads showing up when somebody types
in the word coupon right or somebody
types in the word
say Amazon because if you're selling a
product and you're using your own site
but they want to buy it on Amazon say
the type in men's luxury watches Amazon
and then you show up it might not be
very relevant and you might end up
having people just accidentally clicking
on your link without you know purposely
doing that and then clicking off and
it's not going to be a good look all
around the board right so go through
here and add some negative keywords that
you just don't think would be very good
for your business once again if you're a
plumber in Philadelphia then you could
block some different negative keywords
like some different areas around the
city that you don't want to drive to say
New Jersey right you don't want to do
business in New Jersey so you put a
negative keyword in here for New Jersey
okay so that's a perfect example what
you could do there then we can go down
we can save this and that's going to
block certain keywords when we're
running ads okay so like I said earlier
guys the whole strategy here is to start
doing some split testing start doing
some different things where we have
these different ad groups we start to
run different ads under those ad groups
to hopefully find ones that are going to
perform the best so this 10 dollar
budget should allow us to hopefully run
I would argue to say about three to four
ads at the same time I wouldn't spread
it out too thin where if you have a ten
dollar budget and you try to run ten or
twenty different ads that could be only
50 cents per day per ad and that could
be difficult to actually see any real
results from there because you won't
know if you only got five clicks in a
span of a week from an ad was it a good
ad was it a bad ad how well was it
converting there's not that much data to
actually see how well it was doing so
with a ten dollar budget I would try to
go with a couple of different ads to two
three or four and to be the perfect
number from what I've seen from my
experience so hopefully you found some
value in this we're gonna go more in
depth in first in in future videos on
this channel if you're interested in
learning more about running ads so what
does that be on Facebook on on Google
Instagram YouTube it's all going to be
covered in this channel if you have any
questions leave them down in the comment
section below we do our best to get back
to everyone as soon as possible
sometimes you can get a little bit
difficult but we are really looking
forward to helping you guys out here
this is all free content we don't sell
anything here and hopefully you found
some value in this I promise you once
you start to just learn more about this
and start to navigate it's just going to
become easier and eventually you just
become an act
Varane it just by simply doing this and
practicing and rinsing and repeating
everything that's going on here so
thanks for watching the video thanks for
subscribing to the channel and I'll see
everybody in the next video