so you're ready to start marketing but
you have
no plan where do you begin what should
you include
how can you present it you have the
questions we have the answers
hello world my name is mike plogger and
here at visme we aim to make your work
life
easier whether it's design presentations
or marketing
we have the tools to help you become a
true professional
marketing is a necessary operation for
any business looking to take a leap
towards success
however if you don't have the proper
experience you might be lost on how to
create a marketing plan
and these are extremely helpful when it
comes to understanding your business
clarifying your goals staying focused
and keeping everyone on your team on the
same
page in this video i'll take you through
the seven
necessary steps to creating a winning
marketing plan
as well as share a number of templates
you can start with
right away shall we
understanding the purpose behind a
marketing plan is step
number one ideally it should be used to
help you set your goals
understand your target audience and
optimize the impact of your marketing
campaigns
communicating your big strategy or idea
is what your marketing plan is
all about in order to do this every
marketing plan should consist
of the following number one your short
and long-term marketing goals
number two a description of your target
audience and their persona
and number three one or more high-level
marketing strategies
and tactics this infographic template
available on visme right now features
each of these key details
it clarifies the objectives the target
audience and strategies
in an easily consumable page if you
wanted to go the extra mile
and include even more detail you can
also add an overview of the current
market situation
key performance indicators budget or
financial considerations
or a timeline on when the plan will be
carried out
typically all of this information is
communicated on a pdf
just like the one we just saw but if
you're feeling creative
try creating an infographic a full
presentation
or an interactive web page to share your
plan who knows
it could be the difference between your
plan and someone else's
without further ado let's dive into
seven steps
for creating an effective marketing plan
step number one start with an executive
summary
this is essentially a brief summary or
overview of your entire company and the
key details
of your marketing plan it highlights the
function of your business
and the purpose of your plan this
shouldn't be very long
the summary can include past
achievements and the future direction
of the company consider this template
here the details are concise and to the
point you want to tease your viewers on
what's to come and
get them on the edge of their seats it's
not overwhelming just a quick
introduction before you get into the
meat of your plan
revisiting your company's mission vision
and values is important to highlight
early on
why it'll provide clarity and answer any
questions as to why your marketing plan
is the way that it is it'll show viewers
you had this in mind throughout your
entire planning process
templates like this can help because
it'll educate or remind your viewers
how your company got to the point
they're currently at and where you're
looking to be in the future
one of the first steps with any plan is
doing your research
study the market study the competition
what are others doing that's working
and then what can you do to make it even
better deeply analyze your own company's
strengths and weaknesses
touch on what you're doing well but
don't be afraid to communicate what you
think could be
stronger a swot analysis or strengths
weaknesses opportunities and threats is
a great way to present your research
you can visualize the company's path
identify opportunities
set goals and so much more this template
right next to me can be edited in visme
and is completely customizable from the
text content to the colors
fonts icons you name it you can edit all
of our templates to match
your brand you can do the same for your
competitors
compare your company with another one in
the industry to see how they match up
with one another side by side it can be
eye-opening sure but
take a hard look at the competition it's
crucial if you want to compete in the
market
after identifying your competition you
must identify your target customer
this will allow you to create more
informed and tailored marketing
strategies
vote a person from scratch how old are
they what's their income what are their
interests
what do they value a template like this
is
perfect for putting that person you've
built on paper and explaining him or her
to your audience during a presentation
or during a meeting or what's one way
that's almost
always used when someone wants to
explain themselves for a job
well a resume of course this template
more closely resembles an
actual resume it includes basic
information a photograph
personality traits a bio goals
frustrations
you can edit it however you see fit to
describe your target audience
and if your target audience is a mixture
of different people
try creating an infographic with data
widgets you can break down how much you
should cater to
one group or the other there's a number
of different charts and graphs you can
use to help but
this template went with pie charts to
break down target
customer percentages it's easier to
understand than if someone was trying to
explain it without a visual
okay you've done your research you know
your audience now it's time to outline
your marketing goals
what are you hoping to achieve with your
marketing plan the most important thing
to remember
with this step is to be specific with
actual numbers
if you're hoping to achieve more web
traffic don't just say
the goal here is to increase web traffic
say my goal is to increase
traffic to our site by 30 percent within
the next three months
you need a concrete goal not a blanket
statement
this template is simple easy to digest
and lays out specific goals they're all
measurable and clear
following the progress towards the goals
won't be difficult with how definitive
they are
and as i mentioned deadlines could be
used as well
if that's the case a template like this
could be more fitting
in order for this company to accomplish
a goal these three phases must be
properly carried out
marketing plans like this help viewers
follow along as they can refer back to
them
if they start to get off track
continuing off my last point our sixth
step is to lay out your marketing
strategy from beginning to end
there's three details to write down and
include with this step
one what to do two how to do it and
three
the channels to use i highly recommend
turning this into a visual so your team
and audience can
fully understand your thought process to
make it even
easier for them turn your strategy into
a series of phases or
steps it could look something like this
clarifying what needs to be done in each
step before moving on
or if you want more certain dates and
deadlines
this template here could be even better
specific dates are laid out from the
first phase of the project
to the launch if you want to ensure
something is completed by a certain time
we highly recommend using this template
infographics in general
are wonderful for displaying information
in a way that is easy to understand
people are much more likely to retain
information paired with a visual
rather than with text alone another
template to consider is something like
this lay out all of your information in
a detailed manner
leaving nothing to the imagination
last but not least detail the budget
considerations
for your plan how much is it going to
cost in order to reach your goal
it's important to be clear with this up
front at least as best as you can
marketing can be costly and there are
often a lot of hidden expenses
this may be the most helpful template of
all
it clearly lays out the cost to your
company try to set a cap early on so you
have a goal to stay under
from the jump
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okay we've covered the steps for
preparing your marketing plan you should
be able to put one together from start
to finish but
i did want to share just a few more
visme templates
that may help you depending on what
industry you're in
this restaurant marketing plan template
is versatile for either
massive chains or local eateries you can
replace the photos with your own
and change the colors just like with
other templates
if you're in real estate and are part of
a team or even if you're operating your
own business
this template here can be useful the
swot analysis
included makes it perfect for businesses
focused on property marketing
maybe you work for a sas or content
company and you're looking to take your
content to the next level
this template will help you organize
your editorial calendar so you're able
to reach your goals
on time or what about social media
we all manage our own pages of some sort
and all businesses
should have their own as well want more
followers this template can lay out your
goals describe your ideal followers
and so much more this digital marketing
template has a modern feel with a number
of different features
swot analysis executive summary goals
strategies
it has it all just waiting for you to
hop on board and make it your own
product marketing requires as much or
more research into consumers as
any form of marketing that's why this
template covers those basics as well as
includes the detailed marketing budget
we covered
just a minute ago want to market
yourself
build your own personal brand well visme
has the templates for you too
it's just a simple three-page plan
highlighting resume skills and
experience
before getting into your personal goals
and it wouldn't be a visme video without
further discussing
infographics visme has changed the game
when it comes to presenting information
in fun
animated and clean designs this one page
marketing infographic template contains
all the necessary details and won't
overwhelm your audience
okay now that you've done at least some
of your research it's time for you to
get
to work i highly recommend at least
scanning visumy's template collection
there's even more marketing templates
past the ones that we've discussed today
and they're waiting for you right now
head to visme.com to get started
in the meantime thank you so much for
watching if we were of any help we'd
love for you to click that like button
down below
and if that's not in the cards well
maybe next time
we'll see you again soon for now i'm
mike plogger with visme
helping you make information beautiful
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you