hello welcome to shawn academy today in
this video we're going to learn how to
start a perfume business
my name is mary and i will be your
business consultant in this video
now before we start your perfume
business let's take a closer look at
what goes into starting one and how we
can make yours profitable
starting a perfume business encompasses
creative personal expression and
business know-how
and it can result in a high profit
margin if done correctly it is not
necessary to have extensive knowledge of
chemistry and science
all that is required is an eagerness to
experiment with different scented
essential oils
the ability to research wholesale
suppliers of the required supplies
and a commitment to establish resale
connections or put in the work and
exertion for a sales website
create a business plan for your perfume
company include
at a minimum a mission statement a
statement of initial goals
a statement of three to six and 12-month
goals in terms of an optimal number of
product offerings
an optimal number of retailers reselling
the products
and a desired cash flow as well as
financial forecasts
which includes startup costs and budgets
income
profit loss and cash flow statements
review and fine-tune the business plan
on a regular basis with real-world data
as it becomes available
explore perfume recipes or create unique
blends by acquiring small quantities of
essential oils and fragrances of
interest
devote some time getting to know the
scents begin by blending scents together
taking notes and eventually settling on
a few favorite scents to mass produce
investigate perfume bottle tester bottle
and sample vial wholesalers and the
designs they provide for each container
type
select a bottle size and shape to
represent each fragrance
and then contact the wholesaler who
supplies this bottle
inquire about how many bottles slash
units are needed for a minimum order and
how much that minimum purchase costs
make inquiries about the tester and
sample sizes as well
come to an agreement on a price for all
of the containers needed and place an
order
create a logo to represent your company
and integrate it into a variety of
promotional materials
create a mock-up of business cards a
promotional brochure
a bottle label and an ingredient list to
give to potential resellers
print these or have them produced by a
print shop create any additional
packaging for the perfume that is
required to make it a finished product
such as boxes bags or other outer
wrappings
locate suppliers for these items ask
about pricing in place orders
fill the bottles testers and vials with
the various fragrances that will be sold
attach the labels to the bottles then
place them in any additional outer
packaging
explore alternatives for a sales
presentation display case or carry
mechanism to make cold sales calls to
potential resellers appear professional
and organized
create a small promotional display for
retailers who agree to resell the
product
create a website irrespective of whether
or not it will be used for sales
an informational and promotional site is
just as important as one designed to
generate sales because it serves as a
tool for establishing the perfume brand
promoting the company and generating
comfort with the offered perfumes among
potential resellers and consumers
take into account all of the money spent
on the preceding steps
including the price variation of the
individual essential oils used to make
the individual sense
and then create a price list for the
perfume line sense
printer have professionally printed
price lists made to go with the
promotional materials and ingredient
lists that are provided to potential
resellers
generate a checklist of perfume
retailers who fit the desired image
to put it another way if the perfume's
image is meant to be exotic and rare
target higher end more exclusive
boutiques that sell designer clothing
shoes and sunglasses day spas should be
included
retailers such as department stores and
convenience stores should be eliminated
call the target retailers ahead of time
and schedule appointments with the
buyers for these establishments
or call them without an appointment and
ask to speak with the buyer at that time
choose a company to mass-produce the
sense that will be used in the perfume
line
when interviewing potential mass
producers inquire whether
they also handle packaging discuss
pricing for contracting a portion or all
of the manufacturing and packaging costs
including minimum orders and pricing per
minimum order
create a contract that meets the needs
of the company at this stage of
development
and include an option to expand the
contract as sales and demand grow
find perfume aromatherapy and day spa
trade shows to present the perfume line
at
as this is the best way to gain access
to the mass market
create a display booth order plenty of
each promotional item from the printer
register for a few shows and staff the
booth for the duration of the shows
maintain an ample supply of testers and
sample vials for each scent in the line
encourage people to freely try each
perfume by providing plenty of sample
vials
cards and brochures keep all business
cards and follow up with a phone call
one to two weeks after the show with
additional free samples
fill any show orders as soon as possible
by contacting the contracted mass
producer
placing the order and having it shipped
directly to the reseller
you may want to enlist the help of
friends and family members to help you
promote your perfume line
make a few posts about your brand and
new perfume scents that are shareable
it's a good idea to include images of
your product in your posts
as images are what often catch people's
attention
after that notify your inner circle that
the posts are ready to be shared
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comprehensive follow-up video to learn
more about how to start a perfume
business
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