[Music]
[Music]
hey y'all welcome back to hey Jessica TV
today I'm going to talk to you about how
to create and sell digital products so
this video is going to be a little bit
different because I'm just going to talk
to you I'm not going to give you a
screencast or anything like that I just
want to give you a quick tutorial on how
you're going to create and sell your own
digital products first things first you
are probably wondering why you should
create digital products and I will tell
you because they can be an excellent
source of passive income to you and your
business alright so first and foremost
what are digital products so you have
courses you have printables you have
template or worksheets workbooks PDFs
anything like that recipes all the
things that fall into the category of
something that someone can download and
use without you really having to babysit
it
so fonts graphic files all of that fall
into this category so what you're going
to want to do is find out a way to make
those things so first and foremost if
you're going to make a course for
instance then figure out how you're
going to do that is it going to you
face-to-face on video just like I am
right now is it going to be a lot of
screencast or maybe there's no video at
all you need to determine how you are
processing the actual information inside
of the course okay if you're going to go
with more of a printable digital product
or a template you need to figure out
what platform you're going to use or
what program that will work best to
create the digital product you are
creating so let's say you are wanting to
sell a spread
template to online business owners who
want to do their own accounting that's a
good example you would want to choose
between Google Docs and sharing it that
way once someone has purchased or
creating an actual spreadsheet in Excel
and then having them download that file
you would sort of want to decide what
your perfect Avenue was to design and
give that thing that you're wanting to
sell now if you're wanting to create
printables or PDFs or worksheets or
templates or something like that that is
just a standard image or a standard
worksheet or a standard PDF then you're
going to want to use something like
Photoshop or InDesign or you know canva
even to create and layout the product
but always keep in mind that every time
you are making a template of some sort
that you need to make it in a file
format that someone can easily open and
use so let's say I was making a template
for a PowerPoint presentation but I only
have a Mac and don't own PowerPoint if I
create it in keynote then it will make
it impossible for someone with
PowerPoint or using Google slides to use
my presentation template so I would want
to make sure I either created it in all
platforms possible or advertised it only
as a keynote product or I would want to
make it generic and maybe use something
like Google slides that I know everybody
has access to now if you're creating a
template specifically for program that's
totally fun Photoshop Illustrator
whatever at least you know when you're
advertising that the people who are
buying it probably have those programs
or they wouldn't be buying newer stuff
now if you're going to create something
like a font or a graphic file or
something like that you are probably
going to want to use you know a font
software or a tablet that allows you to
draw your font a font creation
they have those for the iPad anything
like that that will get you an intra
sult of having a file type that people
can download and use themselves okay so
now how do you sell these things this is
easy all right
so with courses you can sell these in so
many ways you can sell a course on your
own website you can even go as easy and
as simple as creating a password
protected page and when someone pays you
with a PayPal button they get the
password to the page now that's not the
best way to go about it because people
could share the password or something
had happened but it's definitely an
option for those of you just starting
out or if you're looking for a super
simple solution
there's also solutions like think epic
or teachable and then my personal
favorite is using a plug-in that runs on
your WordPress site that allows you to
host everything there now if you're
creating a digital product that falls in
the category of a template or a file or
a printable that someone can download
these are super easy to sell and there
are so many ways you can do it if you
are running a site that is not driven on
WordPress you can easily create a PayPal
button for that product and a page that
it redirects to when someone buys that
has a download link for the product now
to create easy downloads for people I
use Dropbox and I have a tutorial for
that on the blog that I will link below
okay so if you are using WordPress you
can easily do this with WooCommerce
which is my personal favorite it is very
robust or not depending on how you want
to use it but you can easily use it with
digital products and what happens if
someone goes into your store and they
find the pretty thing that they want to
buy they buy it they add it to their
cart and then as soon
the payment goes through your system
sends them an automatic download whether
it's via email or they get a page on
checkout either way they can go in and
click download now and you didn't have
to do anything you can also use a
plug-in called easy digital downloads
which makes it really easy and then if
all of these seem out of your realm
there are third-party apps and sites
that will let you do this sinnd Owl is a
really good example so a couple of
things to consider when you're
delivering content to people this
excludes courses this is all about the
other templates and printables and
things like that that you're going to
want to deliver now you're going to want
to make sure that your file is zipped up
if you're uploading to a system like
WooCommerce or easy digital downloads so
that when someone clicks the link the
download starts automatically if you're
creating a template or something that
has multiple versions of the same design
for different programs so back to my
keynote example if I wanted to create a
PowerPoint presentation that was
readable in PowerPoint and Keynote and
Google slides then I would probably want
to put them all in a folder so someone
could just choose which one they want to
use and zip that bad boy up and that's
what I upload to my system now the point
of digital products are that you make it
easy on yourself and your customer so
make it easy on you make sure that they
get the download automatically that you
don't have to do any work
to get it to them that your system does
that automatically you do not want to
have to be emailing every single person
who wants a digital product from you it
then becomes a not so passive form of
income so make it easy find the way that
fits you best and market the snot out of
it and on that marketing part I have a
free guide in the
that will teach you how to market your
digital products so that you can sell
more of them alright guys so that's all
I have for today I absolutely cannot
wait to see what you create and I'll see
you back here next time
[Music]