in today's video i'll be showing you how
to create a facebook page from beginning
to end
facebook's has changed a few things
since my last video so i'm going to get
you up to speed on some of the newer
features
and i've helped so many of my students
build successful facebook pages to drive
traffic to their businesses
it doesn't matter what business you are
in facebook is still the biggest social
media platform and you need to have your
presence on facebook to drive targeted
traffic to your website and if you're
new to my channel hey what's up my name
is cynthia
and i teach everything related to
facebook marketing so if you're
interested in learning more don't forget
to smash the like button subscribe to
the channel
and tap that bell notification so you'll
be notified every time i drop a video
just like this
already guys let's get into it
before i get into the tutorial i
actually want to show you how many page
likes i actually got on one of my
facebook fan page and
currently this one have over 200 000
followers
now i'm actually gonna go back a few
months so i can show you how i actually
grown my facebook page from month to
month now i forgot when i actually
opened up this page i'm going to go back
a few months let's just say may
and i'm going to slowly show you how i
actually grew
my page now i actually did this
organically meaning i didn't pay
facebook to promote any of my
page or my content things like that and
if you
follow through my entire tutorial on how
to create your page how to
optimize it for success and also i'm
gonna throw in a bonus which at the very
end
of this video if you stick with me to
the end i'm actually going to show you
how to create quality content so that
you can grow your facebook page
like how i did now keep in mind that
this
took a lot of work and time and so if
you're
able to post consistently every single
day 365 days
in a year you will find success as well
welcome to the facebook fan page
tutorial where i'll show you how to
create your very first
facebook page from scratch so the first
thing you need to do is actually log
into your facebook account if you don't
already have a facebook account go ahead
and create one
once you get on here you want to go
ahead and hit the plus sign right over
here
and once you click on it you want to
scroll down to you see the
tab that says page go ahead and click on
page
and then you're going to get this screen
that looks like this so
you're going to be able to fill in your
page name
category and description so we're going
to go ahead and fill this out
now if you've seen my previous video on
how to create a facebook page it looks
pretty different facebook has made a few
changes and they've
updated um the way that we see our page
so
it may look a little bit different but i
promise you most of the functions are
pretty much
the same so the first thing we're going
to do is actually give
our page a name so i recommend sticking
with the same name as your business name
so you know if you own a restaurant you
know have the same name as your
restaurant if you own a
e-commerce store have the same name as
your ecommerce store so
in this case for the purpose of this
tutorial i'll be showing you
how i create a page for my coffee
apparel shop so over here i'm just going
to type in
you know coffee time
shop and then i'm going to select a
category now for the category facebook
allows you to fill in three
categories that has to do with the
industry that you're in
so in this case you can go ahead and
start typing
you know whatever you're in so then i'm
going to type in
coffee um i'm just going to type in
coffee shop i can type in clothing
clothing brand and i can also type in
apparel
so these three has to do with my
specific
uh category now if you're in real estate
you want to go ahead and find real
estate
if you're in you own a food truck you
want to go ahead and type in the type of
food that you sell
so on and so forth so you want to
definitely go ahead and add up to three
this just helps you not only to boost
your ranking but to have people be able
to search for your page there's no point
in creating a page where no one can
search for you so
you want to make sure you have the top
three that most
relates to the field that you're in so
again not all of these categories will
be linked directly but you want to go
ahead and find the ones that are
as similar as possible to what you're
trying to sell
now the next thing you want to do is
actually fill in a description
so for the description you want to give
a little bit about you know
what you actually sell you know who you
are as a company
and you want to go ahead and type that
in now there is
a limit to how much you can type so i
recommend just keep it short
i headed and i filled in the description
so i basically wrote that we are a
dedicated team of coffee lovers that
want to spread the love of coffee
to our customers our journey began on
2015.
when we first launched our clothing and
accessory line we always pride ourselves
to deliver the best quality items to
your closet so
you want to go ahead and write something
nice and short to the point so people
know
you know what your company actually
sells what your page is really about
so once you are done you can go ahead
and click create page
but also up here you can also toggle
between mobile and desktop to actually
see
how it appears um on you know other
people's phone
and making sure that everything looks
perfect so again you can just toggle
between the desktop
and mobile view so i'm going to go ahead
and click create page
so once you have click create your page
you'll be redirected to this page that
looks something like this
you're going to be seeing this page a
lot because this is the part where you
get to customize
uh different settings and how you want
the look and feel of your page to look
like
so very quickly i'm actually going to
show you how to upload your logo
and the banner for your page these are
the two
must-have for all pages i always have
upload my logo and also a banner
so i'm going to do that and i'm going to
come back after that and explain to you
all of these settings that we need to
customize before you can actually go
live with your page
so the first thing we're going to do is
we're going to upload a
logo for our store now this you should
already have a logo if you're watching
this video you should already have some
sort of business hopefully a logo
if not go ahead and get one done or you
can just substitute with any image that
closely relates your business so if you
have i don't know a dog walking
service business you might want to have
a picture of a dog here
or a logo that you got done from a
designer so i'm going to go ahead and
upload mine
and click on this icon and then click
edit profile picture and then i'm going
to go ahead and click
upload photos uploaded a logo for my
profile picture it should look something
like this
again they have the options so you can
you know drag it make it a little bit
bigger or make it a little bit smaller
now keep in mind the facebook profile
picture is in a circle and not a square
so when you ever you upload your profile
picture make sure nothing is cut off
um because like i said you see how it
gets grayed out when i
enlarge my logo that is going to be cut
off so you definitely want to keep it in
side the circle so people will be able
to see your entire
logo so again it is not a square it's a
circle so make sure that nothing is cut
off
you can go ahead and drag it however you
want so i'm going to drag it like this
and i'm going to go ahead and click save
so the next thing we're going to do
is we're going to customize the cover
art of our facebook page
so whenever we get new visitors to our
page we want to definitely make sure
that we give the best
first impressions because you know those
people can potentially be our clients
our customers so we definitely
want to be able to showcase you know
what we have to offer as a business
so in order to customize this you want
to go ahead and click the edit button
and once you click on it
they're going to give you the option to
upload a photo or a video
so from my experience and what i always
teach my students is i always recommend
videos videos for me is just a lot more
interactive and a lot more
engaging so when someone hits our page
they can see a quick
you know few second video about what our
business is
you know i go out and create these
videos i don't want to spend a ton of
money
to get it done no problem because i'm
going to show you the exact
website that i go to to create all of my
videos for
super cheap so the website that i
actually use to create all of my
facebook cover videos is called place
it i actually use this to also create
content for my social media which we'll
be going over
later in this video but i also use place
it to create all of my advertisement for
facebook and instagram it's
literally a one-stop shop for everything
that you actually need to create
designer
quality content and also
different advertisement for your
business so i'm going to show you very
quickly
how you can create a amazing
professional quality
facebook cover video so the first thing
you want to do is
once you get on place it you have to go
over to
videos and then once you click on it you
want to go down to
facebook covers and what i love about
placeit is that they understand
us from a business perspective they
understand how facebook works and the
dimensions
and everything else so everything here
that you see
is already to facebook's recommended
dimensions
for your facebook cover uh videos
you can also do a photo as well but
again like i said i'm going to show you
a video because that's what i actually
recommend
over here you can browse through
hundreds and thousands of different
videos that you can actually use so
um for me i always recommend that
you pick the one that you like the
overall layout for because you can
always change out
the color you can always change out the
photo you can always change out the text
and things like that so
make sure that you find the layout and
the effect that you want and then you
can go ahead
and customize it so again you can scroll
through this and find the one that you
want to use
simply hover over the videos and they're
going to give you a preview on how it
looks like
so for the purpose of this video i'm
actually going to pick this one over
here this is the
one for a fashion so right now i'm going
to show you how easy it is to customize
your facebook cover video so the first
thing i want to do is actually change
out the back image here because it
doesn't actually match
the theme of my business which is coffee
it just has a bunch of clothing in the
back
so what you can do is you can go under
the image section and you can go ahead
and enter in whatever your business
niche is and what place it does is they
have tons of royalty
free videos and photos that you can
actually choose
to be the background of your video so in
this case i'm going to go ahead and type
in coffee click
enter and they're going to give you
thousands of
videos or photos that you want to have
as your background so in this case i'm
going to pick this coffee bean over here
this one
really matches the aesthetic and my
business model so
i'm gonna have that and then the next
thing we're gonna do is we're going to
customize
the text here so there's text here and
then there's text over here so
the name of my store is i'm just going
to type in
coffee time
shop and then i'm going to customize the
text that actually
appears on the top and the bottom so i
can just say
visit us today
and then on the bottom you can go ahead
and enter in the url
of your business so i'm going to type in
coffee time
shop as you guys can see i don't
actually like the
purple here because it doesn't really
match the color scheme of
my niche so i can go ahead and actually
change it out so over here
um instead of purple i might want to go
with
orange so i'm going to go and
swap it out with orange i'm going to
swatch it out with orange i noticed that
i can't really read the words here it
kind of just
it's very hard to read and it blends
into the background color
so i'm going to go back over here and
you can actually change the different
colors so i'm actually going to change
it to black
so it you can see a little bit better in
here
all right so this actually looks pretty
good you can also customize the
different audio tracks if you want to
so simply come and click edit and you
can search through hundreds and
thousands of royalty
free music that you can also add to your
videos as well
i'm actually going to use the one that's
set by default but again you can
customize however you want so what i
like about this is they also have the
second slide so this will actually come
right after this slide over here so i'm
gonna go ahead and click on the second
slide this is the part where we get to
upload our logo
for branding purposes so again i'm
actually going to
change out the background here so i'm
also going to type in coffee
i'm probably going to pick a different
coffee video
so let's just scroll down here and see
what i can find
so i like this one over here this one is
slightly different all right so here we
have it now the next thing i want to do
is actually upload
an image of my logo so i just uploaded
an image of my logo right over here
then once you are done you can actually
preview how your video looks like before
you download
it so simply go down here and click play
all
so once it has finished rendering you
can actually preview it i'm actually
going to show you how this actually
turned out
all right so you guys pretty much get
the point um so once you are done
i'm gonna go ahead and click out all you
have to do is click
this download button save it to your
computer and then you can go back to
facebook and upload it
so once you have downloaded your video
simply come on back on over to your
facebook fan page
and you want to go on over to the
sidebar and you want to click on
publishing tools
you'll then be redirected to this page
over here simply go ahead and click
video library and you'll be able to be
redirected to
the creator studio this is the part
where you can go ahead and
upload your video so i'm going to go
ahead and click this blue button over
here
and then once you have uploaded your
video you can go ahead and give it a
title
i'm just going to say you know coffee
cover video
and then i can just say cover video this
is not really that important because it
actually just goes on
the cover art of your page so i'm just
going to go ahead and click next
and then i'm going to go ahead and click
publish once you have successfully
uploaded your video
you'll see this green dot over here that
says publish that means we are good to
go so now we're going to come back on
over to our facebook page
i'm going to go ahead and click this
edit button over here
and we're going to click choose from
videos and then we're going to see our
video
appear over here so i'm going to go
ahead and select it
so once you have uploaded your video you
can go ahead and click on this button
down here that says view as
a visitor and you can see how your page
actually looks like when someone visits
your page
over here so we can just scroll down
here and take a look
so you can just exit view as whenever
you're done
now the next thing we need to customize
is the username for our
facebook page now this username will be
unique to your
page only no one else can have it except
you
so i always do recommend to all of my
students to get a custom username
number one for branding purposes and
number two instead of
going out and sharing your link go to
facebook.comcoffeetimeshop with a bunch
of numbers at the end
it'll now be facebook.com your username
so
i do highly recommend that you guys go
ahead and get one so in order to do that
go ahead and click on it
and then you'll get this pop-up box
simply enter in the username that you
want your page to be
now keep in mind it has to be unique so
if someone has
already took your username you can't use
it anymore so you have to think of
something else
so let's just say i want coffee time
shop
um i'm going to go ahead and click on it
so it says it's not available
because someone already took it so i'm
going to go ahead and change it
a little bit so i'm going to say coffee
time apparel
see if this okay so if it's available
for you to get it'll show you a check
mark so
once you find the one that you want you
can go ahead and click create username
now it says you're all set so then i'm
just going to go ahead and click done
and now you'll actually see your
username right over here so the next
thing we need to customize
is the button so depending on what type
of business you're in and what type of
products or services you're offering
will determine the type of button
that you need to place here so over here
if you come and click on it facebook
will give you
tons of different options that you can
choose from now again this will vary
based on
what product you're selling and what
service you're offering
so they have things like follow view
gift card if you're giving out a gift
card
start an order if you are a restaurant
if maybe you
own an accounting firm you can have a
book now
call us if you're doing i don't know
maybe coaching send message
send email learn more of your if you
have like a blog
sign up if you maybe want to you know
create a big email list use an app if
you're an app developer play a game
watch a video shop now so find the
button that best
fits what your business is about so in
my case since i'm selling
print on demand products like t-shirts
mugs things like that
i'm just going to go ahead and click
shop now because mine is an e-commerce
business
i'm going to go ahead and add in my
website but my test
shopify website so i'm going to go ahead
and copy the link come back over here
and i'm going to paste
in my website here and i'm going to go
ahead and click save
get a visitor that comes to visit your
page they can go ahead and click the
shop now button
and they'll be redirected to my shopify
store
so this is pretty much everything that
we need to customize now
right now i want to go over everything
that you see on the sidebar over here um
so the first one is page
page is basically this page over here is
everything that your visitors will
mainly see your logo
your cover video your button things like
that
also at the top here if you manage
multiple
facebook pages you can actually toggle
between different facebook fan pages
again for me i actually own multiple
different fan pages for my shopify
stores
um i'm in the print on demand business
and i create these facebook niche stores
to drive traffic
to get sales so if you own multiple you
can come on here and toggle in between
all the other pages
now the next one is updates um say for
an example you change your username
or you change the name of your page all
of this will be under
updates i don't really look at this too
much the next one
is news feeds um i don't really go to
news feeds a lot basically what news
feeds
for your pages facebook will recommend
other pages that you can go ahead and
follow
i don't think that's very necessary at
this point the next one
is inbox so whenever your
customers have a question they can go
ahead and message your page so once
they message your page it will be in
your inbox center where you can go ahead
and communicate with them
via messenger so this will be where all
of your messages
will be it's blank now but once your
messages come in you'll see them right
over here just like that you can go
ahead and answer them questions
if they want to return if they're asking
for your hours
things like that now the next one is
business app store i don't use this a
lot this is not very necessary for
beginners
the next one is resources and tools this
is
facebook giving you different articles
that you can read through about facebook
pages
um you can go ahead and check it out if
you want to the next one
is notifications now for notifications
it's
usually when someone go ahead and like
your page or shares your content you'll
get a notification
every time someone does that now i
recommend that this is not something i
always check because for my facebook fan
page
i drive millions of visitors to my page
every single month and so i'm getting
you know hundreds and thousands of
notifications all the time so it's not
something i truly check but
you know once you get started you can
always check your notifications just to
see
you know who has liked your page who's
commented who has shared your content
now the next thing i want to talk about
is insights this is
literally the most important option
that you'll that i personally check
every single day to see
how well my page is performing every
single day
so once you click on it you'll get a
page that looks kind of like this which
says
page insights you'll be able to see
you know page views um how many people
like your page your posts reach and you
actually get to select based on the
different
days um you also get to see the number
of followers on your page how many likes
you got
how many people you've reached how many
people viewed your page so on and so
forth so
they're gonna have tons of good data on
here i quickly pulled up one of my page
insights from one of my facebook fan
pages that i'm currently growing right
now
so i actually want to show you within
the last 28 days let's go
down here and click last 20 days just to
give you a little bit more data
and see what we're working with i just
want to see give you guys a preview on
how this actually looks like
so this is how much i've reached within
the last 28 days
as you can see i reached 3.9 million
people's viewing my own content
and all of this was generated
organically i talk a lot about this on
my channel so as you can see all this is
highlighted in blue so you know i didn't
pay for this content
i also generated over 2 000 page likes
within the last
month so you know i'm gonna go ahead and
hover it all these were organic
all highlighted in blue so i also have a
few videos on my channel that i'll leave
a link either at the end of this video
or down below so you guys can go ahead
and watch it to know actually how to
grow your facebook
fan page but this is literally one of
the most important thing that i
check every single day check my page's
performance how is it growing you know
is there any major you know drops in my
engagement you know what am i doing
wrong so
this is very important to determine the
success of your facebook fan page
so i highly recommend that you check
this on a daily basis the next thing i
want to talk about
is publishing tools now publishing tools
is the part where you can go ahead
and post content on your page so
you can actually do it two ways you can
actually go to your page
and create a post here or you can go
through the
publishing tools and you can create a
post here so
it'll both be pretty much the same thing
however if you do do it through the
publishing post
you get to access other features which
is
scheduling your content so if you want
to schedule a month's worth of content
you can do it under publishing post
all you have to do is create a post and
then schedule it i'm actually going to
show you how to do all of this at the
end of this video but right now i want
to show you how to actually create your
page and get everything rolling
um there's other things that you can do
here um you can browse through
facebook's sound collection um they have
other things like creating leave forms
which i did on
my facebook i'm sorry my youtube
channel you can go ahead and check out
my facebook leads
ads training if you're interested in
running leads to your page but
basically you can come on here and you
can manage all of the content
that you're posting on your facebook
page through publishing tools
the next one is ad center i don't really
recommend that you mess around with this
as center if you want to do anything
with ads i recommend you go through the
business manager settings which i have a
video on that just go to
you know my facebook ads training and
i'll show you how to run facebook ads if
that's something that you're interested
in
um the next one is page quality now if
you click on page quality
basically this will let you know your
current standing on
facebook do you currently have any
restrictions did you violate any of
facebook's rules or policies
so if you don't actually have any of
that you'll get a green check mark
you may you can come back here and kind
of check you know whether or not
you know some content that you're
posting maybe a little bit sketchy
um that facebook may not like so you can
come on here
making sure that the page quality of
your facebook page is good
you never want any restrictions because
it can really limit the reach
of your content to your followers
um so the next one is edit page
info so the edit page info is basically
everything we talked about
in the beginning of this video you can
go ahead and edit the
name of your page your username a
description down here
and then these are the three categories
so if you want to go ahead and change it
you can
but another thing what you can do is
actually enter in some of your contact
information so
if you have a phone number you can go
ahead and add that in so
you know anyone in real estate if you
own a restaurant
email you can go ahead and enter in your
support email if you have one you have a
website which most of us
should have a website go ahead and put
that in um if you have a physical
location like a barber shop
go ahead and add that in in case people
ever want to
head to your business but in my case
since i own an e-commerce business i
don't have a physical location i can go
ahead and skip that
the next one is hours if you own a
restaurant and you have certain hours
that you're opened
you can go ahead and click open on
select hours and you can go ahead and
customize you know
what times you're open every single day
of the week
um or if you have an e-commerce store
you can just say no hours available
now over here due to the global
situation that is affecting
us um in today's world um facebook has
added these
new options for us which is temporary
service changes
um so if say i don't know you own a
boutique store
that's a physical location um and for
whatever reason that you need to
temporary clothes for that day
you can go ahead and select this option
over here and facebook will post this on
your page
to let your visitors knows what's going
on with your business
also there's other things like the cover
19
update so if you have a page on your
website
that talks a lot more about how your
business is impacted by cobin19
you can go ahead and actually enter in
your url over here
for people to see more about
what is really going on when can they
expect to
receive their products is it longer
response time
um or if your you know restaurant won't
be opening in
two months or something like that so you
want to go ahead and enter in all
those information if you do have them
the last thing i want to go over
is the settings section this part will
be a little bit longer because there are
tons of options underneath page settings
so once you click on it you'll be
redirected to this page so i'm going to
actually go ahead and go
over each and every single one of these
that you see on the side
so let's go over the general settings so
once you come on over here you can
basically adjust a lot of different
things on your page so
for example you can unpublish your page
if you want to simply
click edit and then you can unpublish
there's tons of things you can do
you can prevent people from tagging
other people which
i would not recommend that because
people that tag other people can
drive a lot more followers to your page
so you definitely want that so
you can actually look through it but
mainly anytime that i create a brand new
facebook page i really only
play around with four different settings
which are these four over here i'm just
going to go ahead and box it in so you
guys can see
so i basically only adjust the
country restrictions age restrictions
page moderation and profanity
filter so i'm going to go ahead and
explain these
four so for the first one the country
restrictions so
this may or may not apply to you so for
example
if say you are a fitness trainer
um and you have a facebook page to get
clients
i would recommend that you edit the
country restrictions because it doesn't
make sense if say for example you are
located in the u.s
to make your page visible in canada or
in australia because those clients are
aren't going to be able to you know you
know get your service because you're in
a different country
so in this case you know you want to go
ahead and click edit and then you can go
ahead and click
only show your page in these countries
so you can go ahead and type in you know
united
states just like that and then make sure
you save changes
but say for an example you are in
e-commerce and you don't have any
country restrictions then i'd recommend
that you
you don't mess around with this setting
and you just leave it broad so
again depending on your business model
and do you have a physical location or
do you not have a physical location and
things like that
and what countries are your products and
services available
you can go ahead and change it here this
the reason why i do this is actually to
prevent spam
there i get a lot of spam from other
countries
um that i'm not currently selling it to
so it makes no sense
to actually have my page be visible in
certain countries
so i hope that makes sense the next one
i'll talk about is the age restrictions
so i will only mess with this
if you are in a business that has
um a certain age restriction so for
example if you're selling alcohol
if you are in the gambling business i
would go ahead and set those age
restrictions here
um this is just to protect you as a
business and
not have facebook you know say that oh
you didn't
change your restrictions and things like
that so make sure that you add that in
but if say you are in a niche that's
about dogs and cats
you don't really have to touch it now
the next one
is page moderation now if there's
certain words that you do not want to be
visible on your page you can go ahead
and edit that
so in order to edit it they're going to
give you a box you can enter in certain
words
fake phrases or emojis that you do not
want um to be in your content or
in your ads um so if someone does
you know write these certain words
facebook will automatically
block those certain words so you know
these words could be like
you know dumb you could type that in and
i can go ahead and click add
so anytime someone type this in they
will automatically be blocked
so i do recommend that if you have
certain words that keeps coming up you
can
add them in here now the next one is the
profanity filter
i always recommend that it's turned on
instead of turned off so by default it
is turned off
but i always turn it on too strong i
don't
prefer people cursing in any of my
content
or my ads so i make sure to make those
changes so
again these are the main four that i
actually
mess around with whenever i create a
brand new page again you can find that
under
page settings and then go to general now
the next thing i want to talk about
is messaging facebook messaging so i'm
actually going to
bundle messaging and advanced messaging
together because they're pretty much the
same
now if you're wondering what messaging
is
um basically facebook has a native
messaging
settings that you can go ahead and
customize so you can customize a
starting messenger conversation
during messenger conversations you can
either
customize a greeting a conversation
um but the thing is about the facebook
the native facebook messaging system is
it's very basic
and it's lacking a lot of functions and
features which i don't like so i don't
actually use the one
that facebook provides me with i
actually use a different software called
manychat
so i actually recommend that you come
back on over to my
youtube channel go under videos
and then scroll all the way down and
then watch this video
called facebook messenger bot tutorial i
show you step by step on how to create
a facebook messenger bot which is
basically the same as facebook but
a lot more user friendly and it's 100
free to use which is why i recommend it
and it just has a lot more functions and
features
so i actually use this one i don't
actually use
the one that facebook provides me with i
think this is very basic
lacks a lot of features and i don't
personally recommend it so
for the purpose of this training i will
not be going over messaging or advanced
messaging
um i do recommend that you instead of
using this to watch this video and
integrate it
with manychat instead it just works a
whole lot better and you'll actually see
a bigger difference with your customer
conversations
next one is page info i'm not going to
click on this because
this one i don't know why it's
duplicated inside page settings but we
just talked about it before
so i'm not going to talk about it
because i just did now the next one
is templates and tabs so once you click
on this
for this one you can go ahead and select
a template depending on what type of
business model you're in so if i click
edit
you can select between you know
different venues are you a non-profit a
politician
you're a public figure you own a
restaurant
so on and so forth so you can go ahead
and select the template that's right for
you
so because i'm in e-commerce i can
select shopping
and facebook will automatically
recommend a template
for you so they're going to show you
what kind of tabs will be in your
template
things like that and how it would appear
and so you can
go ahead and click apply template down
here and
that will be reflected on your page but
i don't really think that's really
necessary because you can actually
adjust it
all underneath the tab section so
underneath here
you can actually toggle any of the tabs
that you want so you want community up
here or you can toggle it down here so
you can basically you know drag and drop
anything that you want here
so you don't actually have to use the
template it's 100 optional
and now if there's certain things that
doesn't apply to you like for example if
i'm in e-commerce
events doesn't really apply to my
business
so i can actually turn it off but if it
does you can go ahead and turn it on so
make sure that you do that so for an
example you know
if i'm in the e-commerce space i can
make
review my first one and then i can also
make
you know the photos my second one
because i want people to see
photos of my products and i can have it
just like this
remember as i mentioned earlier in this
video that you want to make sure the
top three that you have here are the
ones that are most
important to your business because those
are going to be the ones that are
visible
um to someone that has are visiting your
page
everything else will be underneath a
drop down menu
next one is event ticketing i'm not
going to talk much about it because this
is
99 of the time the people are watching
this video
won't be using event ticketing you know
this is for concerts and things like
that so
i'm going to go ahead and skip it
notifications again this is a duplicate
from
before it's the same thing advanced
messaging
not going to go over this as i said
before because i recommend manychat
next one let's talk about page roles so
if i go over here
this is usually if you have an employee
or you hire a virtual assistant to help
you manage your facebook page
upload content on a day-to-day basis you
can go ahead and
you know add them over here so you can
add them over here
to help you manage your page now the
next one we're going to cover is called
people and other pages
so what this does is you can actually
filter the people that like your page
people that follow your page
pages that like your page or people that
you have banned
um so this is really for filtering
purposes i'm not really quite sure why
you would need to come to this page
the only reason i come to this page
sometime is look at
the banned people so usually you can
block people that constantly spam your
page you can possibly
view all of that entire list right over
here
now the next one is called preferred
page audience i'm not going to talk
about that because
facebook has removed it from this
section
the next one is issues um
social issues elections and politics now
this one
is if your page has to do with any of
these that
that are listed here mainly politics
you need to be authorized in order to
run ads if you
have a facebook page and it's a it's
about politics and you're running ads on
it
you need to be approved by facebook
first so from my understanding
currently facebook are only allowing us
citizens to run these type of ads
so in order to do that they'll actually
have to you know see
you know proof of identity and things
like that so it's actually a long
process before you get approved
so if you are in you know any of these
categories here
you'll actually need to go through this
process so just go over here it says
country go ahead and select your country
and then follow the prompts
the next one is add limits i'm not going
to touch on this because
this is just about running ads on your
facebook page if you're interested in
learning about running facebook ads i
recommend you go ahead and watching this
video here
i will walk you through hsc on how to
run a facebook ad you can also watch
this one this is an older video but
they're both really good videos to show
you how to run
facebook ads so let's come back over the
next one to talk about
is called branded content so if i click
on this it's going to look something
like this so
i'm going to briefly talk about this but
from my understanding
if you are a complete beginner this is
not
a feature that you will immediately use
this is usually for pages
with millions of followers that brands
really want to work with to promote the
brand
you know you might get there someday but
this is not something that you
immediately use but let me go over it
very quickly so i'm going to come over
to facebook this is how they explain
branded content so
over here this is how it really works so
if there is a brand that want you to
promote their products
um you can actually create an ad that
looks kind of like this
so this will be your page and then this
would be
the brand that you're actually working
with
and you can so it says with jasper
market so
basically it's a paid partnership with a
brand
so this is how you actually do it if you
come back over to branded
content and you go under add permissions
you want to go ahead and
enter your whoever you're working with
the partnership with
go ahead and enter in their page and
then click send request this will allow
you to create ads on their behalf so
this gets a little bit more complicated
but again you're probably not going to
be
utilizing any of the branded content
section
if you don't have a big enough facebook
page you know brands usually only want
to work with people
with millions and millions of followers
um but let's move on so the next one
talk about is
instagram so and whatsapp so instagram
and whatsapp are owned
by facebook so you can connect your
account
with your facebook page now some of you
might be asking
cynthia why do i need to connect my
instagram account with my facebook page
well when you go ahead and you post
content or you schedule content on
you can also schedule them on instagram
as well so
you know those are really great you know
tools that you can actually use
so you're not actually posting content
on facebook clicking out
and then logging into instagram and then
posting on instagram you can
manage it all in one place so that's
something you're interested in i highly
recommend
that you go ahead and connect your
instagram account it's super easy to get
connected you simply click on it
log in and that's it same thing with
now the next thing let's talk about is
cross posting so
i've personally never used this feature
before but
you can add another page
where you can post videos on each
other's behalf
i'm going to say the only reason to do
this is you're collaborating
with another page and you're just
posting content and just
sharing a reach views followers things
like that you can do this as well
i personally never use it um it's not
something that
i think you know anyone that's starting
out would want to use this
so that's pretty much it for the page
settings
so the last thing i want to talk about
is actually how to create content for
your facebook page
it's one thing to create a facebook page
and then set everything up but it's
another thing to actually put out good
quality content so you can attract
traffic to your page
build a huge following and then those
people can
go ahead and purchase either your
products or whatever service that you're
offering
now i'm actually going to show you a
quick tutorial
on how i create content for my facebook
page
what i usually do is i usually go to
google and i type in things like coffee
quotes
now depending on what your niches you
want to go ahead and replace it but
i'm going to go out and i want to find
content that
is already out there see what other
people are posting and then i can go out
and create
my own content so over here i can see
there's a few
quotes here this one says coffee makes
life better
coffee a day that keeps the grumpy away
which is very funny
so you want to go out and find content
that you think your audience can relate
to
i always preach that when you are
starting to build your facebook page
don't focus on just selling your
products you know no one wants to follow
a page
when you keep shoving products down
people's throats people do not like that
they will never follow your page
you want to go ahead and put out content
that people can relate with
um so i always recommend putting out
value after value after value
before you can ask people to purchase
your product so these are what i call
value content that you should be
creating for your page
and posting on a daily basis so
let's just say for example i want to
make something like this over here says
coffee makes
life better i think anyone that loves
coffee
know that this is a fact so i'm actually
going to come on back on over to a place
it i love this because not only
do i use this to create all of my
facebook cover videos i also use it to
create all of my content as well as my
ads so like i said it's a one stop shop
so for my content i like to go under
designs and then i like to click on
facebook post
and then here are all the ones that they
provide you with again they give you
hundreds and thousands of ones
that you can select from again if you
hover over them
you can see how certain colors change
things like that so pick the one that
you like the overall layout
and then you can go ahead and customize
the rest of it
so in this case i'm actually going to
select this one over here
to start making healthier choices i just
like the layout of this but i'm
definitely going to change this around
to fit
the coffee niche i can start customizing
my posts so over here instead of you
know
this fruit background i can go ahead
and type in coffee and i want to find a
picture
of a coffee as the background
so i can select this one or i can select
this one over here so i kind of like
this one
it's really nice i like how it looks and
then i can go ahead and change out the
text so again like i said before i want
to create
coffee makes life better so i can just
go ahead and type that in
how it pretty much looks like you can
also change out the colors if you don't
like how it looks
they also give you the option to upload
a logo if you want to so i'm going to go
ahead and upload my logo
and i'm going to click crop to do is i
like to brand all of my content so over
here i can drag
my logo all the way down to
the corner over here and i'm just going
to
minimize it just a bit because it looks
too big
and then i can post this right on the
corner just like that so automatically i
have a piece of content that not only is
branded
but it's value content that i know my
audience would
love are done and you're satisfied with
how this looks like i just go ahead and
click the download
button i'm back on over to our facebook
page we can go ahead
and create our very first post so i'm
going to go ahead and click this
button over here you'll get this pop-up
box and then i can go ahead
and upload my content once i upload it
it's going to look something like this
it's okay if it's a little truncated it
just looks like that now you can also
write something at the top so i can just
say you know
do you agree
question mark and i can just go ahead
and click post and just like that we got
our very first post
up on our page i recommend posting twice
a day
once in the morning and then once at
night however if you only have time to
create one piece of content per day
then go ahead and do that just make sure
that you are posting daily
you want to make sure that you are
active on your facebook page every
single day
that's really how you are going to build
a massive following
for facebook and then you can funnel
that traffic back to your website
so if you guys want to get places to
create these professional content
i recommend that you use my link down
below this video if you click on the
link you get an immediate 15
off your subscription so once you click
on this link you don't have to pay the
14.95 you only have to pay 12.70
per month and instead of the 89 per year
you only have to pay 76
uh dollars per year so again you save a
lot just with my 15
off coupon you can only get this through
my link
also with the yearly plan you actually
save a lot more than the monthly so i do
recommend you go with the yearly
plan again if you want 15 off the places
subscription
links will be down below this video and
that's it for today's
video if you guys have any more
questions please leave them down in the
comment section i'd love to know
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