are you struggling to get more traffic
to your website then let's talk about
PPC one of the best ways to attract
visitors online will cover what it is
terms you should know and why you want
to use it PPC stands for pay-per-click
and pay-per-click advertising is a
method of online marketing where you can
place ads in strategic places online and
pay a fee only when the ad is clicked by
a visitor hence the name pay-per-click
it's a way to buy visits to your site
rather than attracting them organically
for example if we look at a typical
search results page on Google Yahoo or
Bing the paid ads are up top and are
usually labeled as set organic results
are the ones underneath on social media
the ads can appear as posts on a feed
banner ads on the side and then a
variety of other firms - Facebook
Twitter Instagram YouTube and even
Pinterest have options for paid
advertising on top of social media and
search result pages you'll notice ads
placed in strategic places on all kinds
of websites all over the internet this
is the world of PPC now every time a
user clicks on any of these ads
the advertiser pays a specified fee this
fee is called the cost per click or CPC
for short if you're considering doing
paid advertising you might be wondering
how much is the cost per click well the
answer is it really depends it all
depends on how much competition there is
for the space where you want to put your
ad to put things into perspective the
average cost per click across industries
in the US is between one and two dollars
some are as cheap as a few pennies while
others can cost more than $50 per click
another key term you should know is CPM
CPM stands for cost per thousand
impressions and applies to display and
video ads only as opposed to the cost
per click where you pay based on how
many times you're out is actually
clicked CPM is based on impressions
alone you're literally buying the right
to simply show your ad
times regardless of how many times it's
clicked so there you have it
PPC CPC CPM you're already learning the
lingo of pay-per-click advertising so as
PPC right for your business let's talk
about why PPC might be a great addition
to your online strategy first
pay-per-click advertising is extremely
targeted you can choose precisely who to
show your ads to based on location
keywords interests age gender language
and even the type of device so instead
of wasting your money on mass marketing
you're advertising your goods and
services directly to the people who are
most likely to be interested in what you
have to offer not only that you can even
adjust your ads for people who have
already visited your website
this type of PPC advertising is called
retargeting retargeting is huge on
average out of every hundred people that
visit a website only two will convert
into an actual customer that means 98%
of initial traffic virtually ghosts race
retargeting lets businesses place ads
that remind the folks who left to come
back and check out the products and
services they missed this in turn helps
businesses capture more of the 98
percent of people who didn't convert the
first time third PPC advertising is
pretty cost effective after all the only
time you pay a fee is when you're out of
actually clicked when you consider the
fact that the top three advertising
spots on a search results page get 46
percent of the clicks the odds are
really in your favor you're up there at
the top of the list
even above the top organic results let's
say it costs you 15 bucks to earn that
one click but if the product you sell is
$400 that's really not a bad return on
investment paid advertising is also
super trackable basically this means you
can monitor how well your ads are
performing and adjust them accordingly
if one isn't giving you as many clicks
as you'd like you always know exactly
which ads are actually driving sales and
helping your business and which ones
well aren't flexibility comes
hand-in-hand with PPC last paid
advertising is fast while ranking high
in organic search results is important
it takes time to get there but with PPC
you can put a new ad up and start seeing
results in a matter of days if not hours
so if you're looking to immediately
attract more traffic to your site and
boost sales you may want to give PPC
some serious thought in the end the
greatest benefit PPC has to offer is
that it helps give your website the
attention it deserves from the people
who will appreciate it most if you have
questions about paid advertising or want
to work with an expert to make sure you
get it right call our PPC hotline our
team can help you build an ad campaign
that drives the most relevant visitors
to your site at the lowest price so
there you have it now you know the
basics of pay-per-click advertising
thanks for watching and remember give us
a call if you have any questions