in this video we will be explaining how
to sell art
on sachi arts as you can see in
screenshots right now you see that i've
sold some stuff
some work on the platform myself and so
we will be focusing
on selling arts because most artists
focus on making art
instead of selling art and as a result
of that
the art that is not selling at all is
spilling up in their studio
up until the point that it becomes too
much and then they think about
quitting because why would they be
making more
of the thing that is not selling in the
first place
and then before they know it they quit
their 35 in some low-level entry job
kind of quitting on their dreams and so
in the next 10 minutes
we will be explaining you how to sell
art on such yards specifically or online
in general and so if you don't have 10
minutes out of your day
to learn how to sell art then let's face
it you're not gonna
figure out how to sell art anyway and so
let's dive right into this video
now there are two things that you want
to do number one is you want to optimize
your
page for conversion for sales and then
number two
is drive traffic down your art and
driving traffic is gonna be in two ways
or
seo or driving traffic yourself
targeted art collectives to your sales
page on such
so first let's talk about building your
profile on saatchi and and building that
landing page that can convert
now the first thing that you want to do
of course is having good images
you know having quality photos of your
artworks not just
because you might be providing our
prints on psyche but just in general
this is very important crappy image of
your art will not sell
at all and a lot of people think it
comes over as amateuristic that's not
true at all
amateurism is good there's nothing wrong
with being an amateur an amateur that
that is passionate that is going for it
that's just that it's just small and has
some
some flaws is very attractive
people want to buy from that passionate
amateur
they do not want to buy from somebody
who doesn't care about their own arts
this is not amateuristic this is just
plain old stupid
you know you like if you have bad images
of your art you are showing
an artist that doesn't even care about
his own heart
and that's not gonna sell and so nothing
wrong with amateurism
there is something wrong with you uh
hating your own products
and so so that's just obvious now the
second thing that you want to do
is building a profile with authority
building aspects
with lines in your profile description
in your about section stuff like that
that show that your series that that
show that that
shows some awards shows some magazine
features so
some stuff that builds authority and
sets you apart from the rest now the
third thing that you want to do is
providing descriptions that are
different
from the descriptions that you provided
on other artworks
and so each artwork needs its own
description it cannot be the same
if you look at profiles on saatchi you
see that
99 of artists have the same description
under every artwork that they post now
this is
duplicate content first of all google
will not like this at all
and will therefore rank the sachi
pages there less high in the google
ranking and so sachi doesn't want that
of course so they're they're gonna
punish those artists
and and give them less credibility and
then other artists who don't do that
give them more credibility
and more traffic on that website and so
you don't want to have duplicate content
for google's sake you also don't want to
have duplicate content for
sashi's sake the audition rate
on your profile will matter which means
that people
watching your art for let's say 10
seconds
is completely different than people
watching your art for 10 minutes
you want to go down to 10 minutes mark
where people
read the description of your art and
then go to another artwork and read that
description because they're curious
and then another artwork and another
artwork and not artwork and and
and so you want to make sure that the
bounce rates
first of all the bounce rate on your
image is very low so people don't
go to your image and then go to some
other website or go away to another
artist and you want to make sure that
the time they spend on your art and your
profile
is higher than average you can do that
with descriptions and so
descriptions are very important for
those two main
reasons now this is important this is a
mistake that i made myself
what i try to do at some point as you
can see in screenshots is
provide some extra authority building in
the description itself
with some magazine things some some
stuff that people could then click on
to read further about my stuff
that is not smart why because what
you're doing there is you're
taking that traffic that is already on
the sachi website and then you're
you're pushing it out to another website
this is not
this is not what you should do and so
learn from my mistakes don't do that
because sachi will not like that these
other websites will like that but sad
she
will not and so so don't do that
do that perhaps on your own website
because you want to have some backlinks
or whatever
you're searching for but don't do that
on their website now let's talk about
the driving traffic part
because this is probably the most
important one
if you don't have traffic coming towards
your artworks on such art and it's
simple
then you're not gonna sell any art and
so this is very important let's talk
about the seo game first
the keyword research type of game now
obviously what you want to do is take
all the
examples and all the tips that i gave in
other videos into account you want to
use google
analytics to find some keyword you want
to do everything that you can
but on sachi art specifically i want to
mention one thing is
is that you can see which keywords other
artworks are using
other artists are using not artworks
they cannot use any keywords but
artists are putting under their artist
so what you want to do is you want to go
towards
artists who are selling on sachi arts
and then you want to look for artists
that have similar art to your art
and then look at the keywords that they
are using these keywords are
driving traffic towers their designs at
this particular moment
and so you want to use those keywords as
well the keywords
that they are using that are relevant to
your art you want to use those
as well and so that is something
specific to to sachi that i would
recommend
definitely doing yourself now beyond the
keyword research one more thing that is
very important in the seo game
is which type of art that you make
because some art is seo oriented and
auto art is not seo oriented at all
and so if you are for example making
seascapes
watery tropical seascapes
and that is very us seo oriented you can
drive a lot of traffic from us here with
that
if you are doing new portraits you can
drive a lot of traffic
in an seo way there are always people
searching for mute portraits
you know if you are doing something
that's very specific to you that nobody
has ever heard of before
then that is not gonna drive a lot of
traffic if you for example like me
make paintings with lightning
then then that particular type of art
will inherently not really
get a lot of traffic from seo and so you
have to understand which artwork you
have to put a lot of research in
from seo perspective and which artwork
you don't have to put any research in
because otherwise you're wasting a lot
of time and so be very conscious about
that now when it comes to driving
traffic yourself a lot of people
look at such or look at how many artists
are on that website
i think 40 000 plus and then they think
wow this is a lot of competition surely
those best-selling artists must have
insane social media followings that they
can use to then drive traffic towards
touchy art and sell more art and
how can i ever compete to those artists
and and that is somewhat a valid
thought as in yes there is a lot of
competition but when you actually look
at the best-selling artists on such art
you don't see
insane social media followings this is
some simply not true
if you look at the best-selling artists
they have less social media followers
than i have
and and so if you look at the the
featured artists
most of them don't have any social media
followers or basically
very few social media followers on all
these platforms and so
so what they're doing is clearly not
driving traffic from social
media to such and then selling in that
way that's not what they're doing
and that's not how it works and so what
you want to do is
instead of having a hundred thousand
followers on social media what you want
to do
is having a lot of art collectors
that are following you you want to have
targeted a targeted following
what you want to have ideally is
collectors
that you know like your art that are
collecting similar art to your art
that are connected to you and then
driving those to
such art if you want to push your your
sales up there a little bit and have
more chance of becoming featured arts
for example now
explaining that would be another 15
minutes which i actually did in another
video called how to find art collectors
on instagram so if you want to go that
route
i would highly recommend watching that
video and
and if you don't if you want to just
have another video
on how to sell art online then i would
recommend how to sell art
on instagram a lot of the principles
that i covered there
are applicable versace are applicable to
any other social media platform or
marketplace for artists online and so
yeah
make sure to ring the bell subscribe and
comment and all of that stuff
i hope to see you again sometime you
know ciao