Selling your artwork online: 5 tips from a full-time artist

hi everybody and welcome back to my

channel so I had another video that I

was going to be doing for today but I

decided to set that aside after I

received a comment from one of you

lovely followers and the reason why I

decided to work on this video and this

topic and status because more and more

of you are connecting with me who are

just starting to warm up to the idea of

how to sell online and you may not know

where to start because it's a very

daunting thing to think about when

there's so much information to sort of

bring it down to just this core of

information that you are going to want

to pay attention to strip everything

else away so I decided that I wanted to

focus on this topic so if you are just

now getting started into this arena of

selling your artwork online and you have

no idea where to go or what to do first

then this video is for you so I want to

read you the comment that I received and

we will get started I have about four or

five points that I want to talk to you

about on how to start selling online

let's read this message first this is

from Teresa and she says do you have a

video on the most basic of basic how to

actually get started online artist

statements biography profile the scary

bit and can you remember what it was

like and how you did it hmm yes I

remember vividly that I was scared half

to death that I did not know the first

thing about marketing I've mentioned

this in videos before and that I

stumbled along the way because I didn't

know what I was doing I didn't know that

there were resources out there I didn't

even think about going to YouTube and

looking for videos on YouTube never even

thought about it YouTube wasn't as big

then as it is now either so

you have a leg up on me as far as that

goes because there is a wealth of

information here on YouTube and I

appreciate you asking me that question

so this is these are my tips to you on

if you are just getting started

and you want the basic of the basic this

is sort of the meat of the information

so number one the first thing that I

want you to consider before you think of

anything else I want you to ask yourself

grab a pen and paper sit down ask

yourself Who am I as an artist and what

is it that I want to put out into the

world this is probably one of the most

important things that you can do for

yourself if you are just starting out

you have an idea of what it is that you

want to sell you already know you have a

passion for something whether that be

crocheting or fine art or jewelry making

or maybe you know whatever it is

printmaking whatever it is that you do

and you do well what is the reason

behind you doing these things

what is the drive what what is your

passion about it and once you can answer

that question what it is Who am I as an

artist what is it that I want to to

bring to people what is it what kind of

a need do I want to fulfill when you

answer these questions it will lay the

groundwork for not only who your

customers are going to be and who you

will need to bring to you so that you

can make that connection between your

work and the people who want it it would

just is a good thing to know as a whole

it will help you along the way so once

you have that for the basis that lays

the foundation of really the rest of

your art business at least in my

piñon I didn't really think about that I

was just creating and thinking I'll just

put my stuff out there and the right

people will come along and that does not

happen did not happen for me it's a lot

of work but if you can sort of hone in

on what that means to you then that will

really really help you along the way

okay so that's number one number two

what do you intend to sell if you're a

fine artist I speak as a fine artist so

I'm gonna talk from my own viewpoint

here are you going to sell only

originals and one-of-a-kinds are you

going to sell prints of your work are

you going to sell merchandise are you

gonna put your work on coffee mugs and

canvas bags canvas prints phone cases

things like that or are you going to

take commissions you know from from

customers so you have to decide what it

is that you want to sell that is also

going to help you move forward and

figure out where exactly you need to be

on this journey so figure out what it is

that you want to sell okay so number

three where are you going to sell there

are plenty of places for you to sell

your artwork just off the top of my head

there's obviously Etsy I am on Etsy so

of course I mentioned Etsy first there's

Etsy there's red bubble again speaking

as a fine artist this is mostly fine art

websites but I'm sure that there are

others out there that I am unaware of

but Etsy red bubble society6 Zazzle

where else is that it fine art America

that's another one there are places

there are plenty of places who would

love to host your work so you need to

decide we

you want to sell and the best way to

figure that out is to go to all of these

places find out what their commission

rates are if you're comfortable with

them platform are the websites easy to

use traffic do they do they have the

customers that that frequent their sites

where you will be able to be in fair

competition with other people so that

you can get your work seen and noticed

and people will purchase there are a lot

of things that that you will need to

think about as far as that goes before

you can move forward so wherever you

want to sell your work that's what you

need to think about next so that is

number four where will you market your

work the internet the majority of

websites that are visited on the

internet for social engagement

you are talking Facebook you're talking

Instagram Twitter Pinterest snapchat

there are probably hosts of others but

those are the top ones that come to my

mind so you need to decide on where

you're going to market your work how are

you going to bring people to you people

that frequent these social media sites

they're on there for social engagement

so when you engage with your potential

customers you will bring them back to

wherever it is that you are going to be

selling hopefully and engage with them

further there and then hopefully they

will purchase your wares

so trying to decide I've mentioned this

before this is important to bring up

again and again and again you don't want

to be everywhere that was one of the

mistakes that I made I thought I needed

to be everywhere

you can't be everywhere you have to come

to terms with the fact that you are you

are in this business if you're just

starting out chances are you're in this

business alone unless you're fortunate

enough to have help but most of us when

we start out we have no money we we are

really just trying to buckle down and

trying to keep our businesses afloat so

if you are doing this on your own you

can't be everywhere at once you can't be

on all of the social media platforms and

create your work and take care of your

your shop wherever it is going to be and

market yourself you can't do all of that

all of the time something will have to

be sacrificed and a lot of things will

ultimately be neglected so I highly

recommend that you figure out which ones

you like to engage in the most and just

pick two or three of those places and

and just start there because if you go

everywhere if you sign up for all of

these social media platforms you will

want you will neglect a few of them

because you'll find that you just don't

have time to do it or you're going to be

too overwhelmed and the worst thing that

you can do is set up something and then

not participate in it it doesn't look

good for you as a business so whatever

you do choose things that are meaningful

to you as far as social media platforms

go and then participate you have to

participate in them you have to

constantly and by constantly I mean

really on a daily basis engage engage

engage with your potential or current

customers it is extremely important to

do that so that you can establish a

connection or relationship with your

customers so

that is that's very important and then

lastly I highly recommend that you

purchase Oh create your own website I

know that this may be really daunting

and I hesitated even putting this in but

it is important it's something that I

wish I had done early on because

wherever you sell your work on any of

these other platforms whether it be Etsy

whether it be fine art America whether

the red bubble wherever you sell them

you have to remember that you may have

your own shop but it is on their site

you don't own it they own their site

you're basically just paying rent to be

there if they decide to ultimately close

and you have put everything that you

have into these online shops that you're

relying so heavily on then you're really

kind of out of luck it's nice to be able

to have your own space that is solely

yours that people when they hear your

name and they type it in to whatever

search engine they're using that your

own website comes up it establishes you

as a business owner it makes you more

credible and to top everything else off

it is yours it is a place for you to

sell what you want with no restrictions

you can do whatever you want there and

and ultimately it's great to have

thinking ahead you may be just starting

out now and think you don't need it but

down the line if if you're really

serious about doing this full-time

you're going to want your own website

you're not going to want to rely solely

on one place for you to receive income I

only make on Etsy you don't make my sole

income on Etsy I only make about a

quarter of my income

on etsy I have my eggs not in one basket

I have my artwork at several places

which allow me to bring in my income

that's just me you may be differently

there are people who make a couple

hundred thousand a year or more on Etsy

that's not how I like to do my business

really I don't like to rely on just one

thing in order to bring in all of my

income so I like to have my work sort of

spread out and your website is going to

be a place where you maybe want to sell

your just your original work or just

something that they can't find people

can't find anywhere else anyway so I'm

already starting to get off topic there

but it is important I think to have your

own website if you just cannot handle

doing that right now the very least

thing that I think that you should do is

secure your own domain name I think that

that is highly important I mean you're

gonna want to do that anyway but you can

go to Namecheap you can go to GoDaddy

you can go to Squarespace and you can

just type in their little search area

and see if whatever website address you

want whether it's your name the name of

your company whatever you're going to

call yourself see if it's available and

if it is purchase it so that when you do

decide to create your own website you

will be the owner of the name that you

want so when I when somebody is looking

for Ellen Brennaman studio and they type

it in Google then my website will come

up ellen Brenneman

and it will take them right there so at

the very least do that I think it's only

like 20 dollars a year to be able to

secure your own domain name so at the

very least please do that for yourself

because again it will help you further

down the line okay guys I think that's

all I can think of at the moment Teresa

I hope that this answered your question

somewhat for those of you who are more

experienced and if you've made it

through to the end of this video then it

was out of pure loyalty cuz I'm sure

that you guys already know all of this

stuff but I would love for you to share

any of your knowledge things that I did

not think about the things that I did

not put in my top five list below that

maybe beginners a need to consider put

it in the comments because you guys are

so really you're really great about

helping each other out and sharing your

information that's what I really love

about this community so I appreciate you

doing that and if you like this video it

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you guys in the next video so I hope you

have a good day and I'll talk to you

soon bye