How to sell paint
How to Sell Paint
I'm brush dark from beacon painting
Hardware in New York City 110th year the
first 40 years we're across the street
in the store was an A&P in the back of
the stores where they kept horse and
buggy to make milk delivery in the early
1900s we are a full line painted
hardware store selling vendor and more
paints we just took in their newest
display here behind me proud of that we
have a great relationship with bendre
more there's nothing I won't do for the
community and I think they won't do for
me
anything they need they get we donate
paint a couple times a year twice in the
spring twice to the fall we will go out
and paint over graffiti on mailboxes
will repaint the fire hydrants to make
them look nicer we donate all the paint
for that and all the supplies we have
t-shirts then I find lunch for the
people doing it we had a couple of
events with the ones with the Boy Scouts
Cub Scouts that we did it with we find
out the volunteers we work with the
police department on that the city
councilman Gale Brewer is always here
for that
somebody needs paint because it's for
food on a mailbox or in their
neighborhood they call me and I'll give
them the paint I'll give them the
supplies that we board they can keep her
they can return it either way
the council knows that and I know she
loves that part when she just says cool
for us at beacon and that's the that
solve the problem we do a walkathon this
October will be on our 11th walkathon
that we're doing this year we're doing
it for the benefit of guiding eyes for
the blind the Guide Dog Foundation we
sponsor everything they don't pay for
anything nothing is backed out and we're
going to have cookies and cupcakes pizza
we have a horse and carriage ride we
have gifts and t-shirts for everybody
who shows up children and adults we make
it fun for the kids
my brother Steve takes pictures of every
family in the store there's no charge on
that we just do that we displayed here
in the store and then they can take
their pictures and see it's a pretty
good photographer we give them gifts on
the way out we asked them to make as
much noise they can - kids love it's
totally fun for children making like
bicycles or rollerskates anything they
want and we group the group walking
around Central Park at night and this
year we're gonna have guide dogs there
when I stop you there the guide dogs of
course they can't pet but the puppies
they can't bring the puppies just for
that reason I know a lot of the parents
and all of the kids because of the
walkathon and other events I'll sponsor
anything they need and I like from 8
o'clock to about 9 o'clock you try to
stay outside say hello kind of greet
them as they walk past and make sure
more than every single one just pressing
good community relations there's nobody
else around you and look around at
stores you know people are they run a
good business but they've just business
people we live in the community my
brother and I we work in here we're a
part of it
it's a very politically we're very
passionate and we have the same
political views so we're in support of
them we've never had a problem because
we're a business we seek out ways to
help
we don't just wait for them to come to
us and everybody knows if they need
something going to Bruce and beacon
the guys who are I really feel for those
who are up against the Sherman Williams
the company on stores and the Home
Depot's and our neighborhood though we
have a few Home Depot's in the city
people do have to travel to them and
people do but if you want to get in and
out quick you want good honest service
friendly service you want to know that
you can turn something hassle-free you
come to us people are willing to pay a
little bit more for that you can't fight
them head on and sort of like a bowl a
bigger guy you can't go this way you
gotta go low to him and I feel any store
owner that wants to do it go to the
local high school tell them you guys do
plays we will donate all our paint
whatever think you need is that a store
in the country that doesn't have a
hundred gallons of bad mixed paint or
discontinued pink it's been sitting in
the basement for 20 or 30 years you
donate that they think you're a god and
they'll love you for it let me add in
the in this journal not just a little
quarter page or a small business car
there that everyone has to do stand out
from them put a big full-page ad in get
a quote from the comedian put that in
with with that then people love the
quotes I had one for Gretchen walks I
said it would be a better world if the
parents that eat the spinach and people
love they take quotes from The Simpsons
about school and people are waiting to
see what we write in that play remember
that and they enjoy that we have a lot
of fun with that and that's going not
just a step beyond but you're doing
something that the Home Depot's won't do
they may home people may spots the
Olympics forgive their response or
something
and those people will remember that and
at least a minor but they will pay more
money good because they want to support
me and pay me back and that's the way to
do
