hello you beautiful people in this video
we are going to show you exactly how we
sold our atomic on 2019 tickets and
pretty much sold out within the first
five days it was absolutely mental we
only expected to sell about 40 tickets
in the first week it may be a hundred in
total for the whole event like in the
whole nine month period of promoting the
damn thing but you know what over 280
people bought a ticket in the first five
days mentally you guys are amazing thank
you so much so we wanted to share with
you exactly what we did so if you're
thinking about putting on some kind of
event that do keep on watching but
actually there's lots and lots of sales
tips in this video too that you can
apply to or anything you're trying to
sell hey we're under in Pete and welcome
back to our channel where we make
marketing unborrowed
recently we announced that we were
putting on a very first live event or
conference atomic on and we had the
craziest week other art labs is the
thing we were so nervous that nobody
would want to come that we completely
maxed out the promotion and boy did it
work by the time this video comes out we
don't think we're gonna have any tickets
left so if you do wanna come then make
sure that you get on the waiting list
for next year and if you are coming then
let us know in the comments how excited
you are
prize for the most excited Empress don't
tell them that our promotion actually
mean well we've broken it down into nine
things that we did that we think really
helped to get those ticket sales
moving let's do that
there one is that we launched it based
on demand this event wasn't a full stub
in the dark we actually surveyed our
atomic members recently and in the
question that went something like is
there anything else that Tommy can do
for you a whopping 25% of people said we
want an event 25% of people unprompted
asked for an event Wow now you might not
have a membership site to do this with
but the key is before you launch
anything make sure where there is that
demand make sure people actually do want
to find out who those people are because
those initial small subset of people
give us that initial traction to run
with it
- brandy baby oh yeah branding is so
important when it comes to selling
anything including an event depending on
how competitive the events face is in
your industry the brand can be the main
differentiator we wanted to make sure
that atomic horn stood out with the
design of it so people got a sense of
what the event was going to be like
because if you are in your warned you
have got literally nothing else to go on
you've got no photos you've got no
videos people are looking at the design
of your sales page and making that
judgment of what this event is all about
so we put a lot of time into not only
the colors the themes the logos the
design the pictures but also the
experience of buying after the sale more
on that later 3 is to sell your speakers
or if you don't have speakers sell
whatever people are coming to the event
for we have some well-known people
speaking in our industry but don't ever
assume that people know who your
speakers are and don't expect them to
just move tickets just because you have
a name so tell people why your speakers
are bloom and awesome and more
importantly why you've picked them for
your event the fourth thing we did was
to pre-launch we told people about the
event way before they could even buy a
ticket for it we were teasing them and
all you have to do is pre-register for
our pre-launch email list I'm gonna do
the exact
thing for next year too it's not just a
year one tactic because this is your
buzz period this is when you get people
excited you want as much excitement
built in my initial pre-launch period
that when you launch it's crazy you want
to come out of the gates with a bang not
a whimper whoa the first thing we did to
mean that crazy buzz explored was to
have amazing flash sale with a
discounted ticket price next year will
we do this crazy week-long flash sale
we're actually gonna take the full week
completely off because you're not gonna
get anything else done in that time
experimental in this flash sale it
should be all hands on deck we want you
to utilize every single marketing
channel you have Facebook Twitter
Linkedin Instagram resurrect Google+
blob meerkat Bebo MySpace that still
going everything you possibly can set
the price so that people are getting a
good deal and set a short no more than a
week window that they can get that price
in a sixth thing is to capitalize on
that buzz your ticket holders are the
main people that are gonna share this
far and wide all for you make it super
super easy for them to share we simply
created them excited for atomic on a
branded gift that they could just click
to tweet and share on social that's so
so easy for them and next year we're
gonna make it even easier for them and
even better and even better yeah and
this took the hype and excitement to a
whole another level when people started
to show it so you shared it thank you so
so much it was absolutely heartwarming
to see everyone talking about it and
raving about it and ah it was just a
breeze emotion that was also that was
amazing
thank you also don't forget about your
lovely speakers and number seven is to
actually make it as easy as possible for
your speakers to share here's the
question that you need to ask Lou we'd
love it if you could help us promote the
event in this time period your flash
sale so what can we do or what can we
create to make that as easy as possible
for you so yes create the standard
speaker graphics for them but basically
if they have an audience and they want
to promote it you gonna do anything and
everything that you can that they need
whether
it's bespoke email campaign like wrote
for them whether it's Instagram designs
made for them whether it's been on their
Facebook live as a guest whatever they
want what everything needs to be their
father and bonus tip here if you've
nailed all the other previous points in
this video and the speakers are gonna be
way more likely to share the event
because it makes them look good if the
event looks good hello Utley number
eight is email promotion email marketing
shifts tickets it's as simple as that
and our sales Speight on the days when
we send out an email to promote atomic
up but here's the secret sauce because
you are doing a flash sale that almost
gives you permission to do it more
emails more email promotion than you
normally would without people getting
too annoyed because they know it's only
for that set week in the flash sale week
Monday to Friday we did three emails
when I'm one day one on Wednesday one a
Friday and we could have potentially
even done more now after the second
email on the Wednesday we got one or two
complaints from people that said were
emailing too much about it which almost
puts off sending that email on the
Friday but we didn't we thought about
her and we segmented the complaints out
and we sent the email again on the
Friday and actually on that Friday we
sold more tickets than we had on any
other day so sell with your email list
maybe a little bit more than you feel
comfortable with is the lesson that up
ninth is actually something to do prior
to selling those tickets and that's to
build up your audience and reputation
believers it is way easier to sell stuff
when you have built up a loyal audience
and a following with valuable and useful
content and if you want to know about
how we approach that how we build an
audience and especially if that bit
about pushing yourself on those sales
freaked you out a little bit if you want
to know how to sell and not in a douchey
way then you might want to check out our
free online workshop content marketing
decoded it is free webinar just for you
you can check it out in the description
and it'll teach you all those things
thank you so much to everyone who has
supported us and helped us put on this
event it's our mission to make it the
best digital marketing conference and
those attendees of Heather
beam - we canon lens so so much from all
the speakers but we're also gonna have a
lot of fun so we are super super slow
you see you that in March 2019 if there
are any tickets left or if you are
watching this sometime in the future
like we might be gearing up for atomic
on 2029 who knows who knows go and check
out atomic or don't code at UK to see
what is happening I hope he start that
demand in turn 829 really delicious
what were we thinking back in 2018 I've
been Andrew he's been on Jia what was
that was signing off from he was a sign
up from last week I've been on drew I
think he's the same time next time in
time video I was gonna catch on
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