so you probably clicked on today's video
because you either one already sell your
own digital products on a marketplace
such as etsy but you're ready to move to
your own online store
or you don't currently have any digital
products to sell but you're ready you're
ready to start selling digital products
but you want to sell them in your own
online store
and the place that you want to create
your online store is with shopify well
if that's you then you're in the right
place because today i'm going to be
sharing with you a step-by-step
full-length tutorial on how you can get
started selling digital products on your
online store with shopify
hi i'm alicia and here i like to share
tips tricks and tutorials just like this
one on how you can start making passive
income selling digital products so like
i just mentioned today i'm going to be
running through a full tutorial this is
the step-by-step a to z
on how you can get started selling
digital products on your own online
store using shopify now before we go
ahead and dive into today's tutorial i
just want to mention a few things before
we get started so before you get started
go ahead and check out the description
box below there's going to be a link
where you can access a 14 day free trial
with shopify so you can get started
alongside me step by step today
with a free trial so you don't have to
worry about paying anything for 14 days
which is kind of cool secondly i have
actually created a guidebook that goes
along with this tutorial today it's the
startup with shopify guidebook and it's
the step-by-step so each step that i'm
going to be going through today
is actually going to be listed out in
this guidebook so you can reference it
as you're going along with this tutorial
so before you get started just go ahead
and click the link in the description
box below and it will take you to a
place where you can download that
guidebook okay so i highly recommend
going and grabbing that one the third
thing i want to mention is that if you
don't have a digital product ready to
sell no problems i actually reference a
few resources courses tools that you can
actually use to get started with your
digital product
so that way you've got something that
you can actually upload into your
shopify store all of these resources are
mentioned inside the guidebook that i've
created but i will also link them in the
description box below too okay and i
guess the final thing i want to mention
here is that this is a lengthy tutorial
it is literally the step by step from
sign up to opening up your online store
so it's going to be a long video so make
sure you've got some water handy a
coffee a tea or even take breaks when
you feel like you need to
i will also include time stamps to each
different section within this tutorial
so if you feel like you want to jump to
a certain section you can do that just
by clicking on those time stamps okay so
i guess that's all i needed to mention
today so let's go ahead on over to my
computer now and we'll run through
today's tutorial so the very first step
you need to take in order to start this
tutorial and work alongside with me
is in the description box below you're
going to find a link to download the
startup with shopify guidebook now this
is a guidebook that i have created to go
along with this tutorial to help and
make it easier for you to go step by
step from creating your very first
product if you need to to then starting
your brand new shopify store adding
those products to your shopify store and
then launching
so i'm just going to go over this
guidebook with you now
and then we're going to use this in
conjunction with my step-by-step
tutorial okay what i've done is i've
created um a fun little guidebook here
now you can use this on your desktop or
i've also designed it so that you can
use it on your ipad similar to a digital
planner all you need to do is just go
through this and it's going to give you
the step-by-step instructions
so here i've just got a home page you
can click on any of these tabs here to
go to certain sections within this
guidebook
you can also click here too so the very
first part part one is all about
creating your products so first you want
to decide what digital products you want
to sell inside of your online store from
there
if you already have an etsy shop which
some of you may already have
you can actually import your digital
products directly from etsy into your
online store
so just think about that too if that's
something that you've already
established if you've already got
digital products ready to go
now if you haven't yet created a digital
product to sell i actually have four
recommendations or resources that you
can check out to help you create digital
products to sell online
below here i've got a few images and
these will link back to each one of
these resources so you can find out more
and learn more about what product might
suit you
when you want to start creating digital
products the very first one here is my
own online course the passive income
with canva course this will teach you
how to create canva templates that you
can sell online so if canva templates is
what you're interested in then perhaps
you could check that out if you would
like to create digital planners similar
to what i've created here with this
guidebook then i would definitely
recommend the digital planet template
kit by michelle and amy
so just click on that one there to find
out more i've also recommended a product
that's for people that are interested in
creating planner printables specifically
this is the editable planet template
bundle and then here we've got if you're
interested in creating
printables
with different niches different topics
different categories across the board
and learn how to specifically make them
then i would highly recommend checking
out the eprintables course here
so um that's if you haven't created a
digital product as yet and you need some
inspiration or a resource in order to
get started so there's that for you
let's go ahead and head on down so the
second part of creating is you want to
start getting everything ready before
you open up your online store so i would
recommend
creating a document so like a word doc
or a google doc and then doing the
following so write out a short but
descriptive title for each of your
products you want to write out your
product descriptions
you want to create five high quality
images or mock-ups for each of your
products you want to set a price for
each of your products you want to think
about what collection or category each
one of your products might fall under
and you want to make sure you have your
deliverables ready so this is the actual
product itself so the digital product
itself and any other documents that you
would like to go along with that
i will go through obviously all of this
in more detail as the tutorial
progresses here's just a little section
where you can write your notes then we
go on to part two so part two is where
you'll sign up for your free 14-day
trial of shopify you can do that by
clicking here or you can go ahead and
click the link in the description box
below then you want to start adding all
of your products to your stores so all
of that work that you did in the
creation process
is now where it's all going to come
together so this is where we're going to
start uploading it into your shopify
store you want to include the title
description images price and any other
details of each individual product that
you upload into your store you want to
set up your collections the next step is
to go to the settings and select a paid
plan because without selecting a paid
plan you're not going to be able to
access or promote your online store so
we'll go through that you want to
disable your password to access your
online store and then purchase a custom
domain or connect your own domain to
your shopify store so that way you're
creating a professional branded
experience for your customers again
we've got a section here where you can
write some notes if you need to
and then we go on to part three part
three is where we start to customize so
before you start customizing your online
store you want to think about your
branding now if you need help branding
your online store i have a product
called the canva template toolbox it's
specifically for etsy sellers but it can
be used for online stores such as
shopify as well because it's got
brand inspiration and it also includes
canva templates that you can use to
create your images for your products as
well so i would highly recommend going
and checking that out if you need
inspiration to create your branding you
can do so by clicking this link here or
clicking on this image here the next
step is creating your logo so you want
to design your logo inside of canva
using the 1000 pixel by 500 pixel
dimensions you want to ensure that
you're saving this as a png with a
transparent background next you want to
collect high quality professional
looking stock for photography to add to
your website i use and recommend hot
stock or you can create your own branded
graphics using canva okay there's a link
there to go check out hot stock if you
need those professional branded images
the next step is you want to select your
theme now in the tutorial i'm going to
be using what's called the dawn theme
but you can use anything you like i just
like using this dawn theme i feel like
it's just a well-rounded theme that you
can use for digital products so um
that's what we're going to be using in
this tutorial then you want to start
customizing your theme by uploading your
logo changing the site colors changing
up your fonts uploading your stock
photography and adding in your website
copy again just an area there for notes
and then in part four is where you're
going to open up your shop so the steps
here are to launch your online store
begin driving traffic to your online
store by marketing your product and shop
online
and then here is a list of ideas on how
you can go ahead and do that in this
tutorial specifically we're not going to
go through all of these steps in step
four
i'm more concentrating on how you can
get your shopify started and ready to go
and launched and then you can go ahead
and work on how you're going to market
your online store okay
again i've got some notes here and
that's the end of the guidebook so
go ahead and download that guidebook and
then let's go ahead and get started with
today's tutorial
okay so if we're going to follow the
guidebook here we just want to go to
step one so part one
so we want to decide on what digital
products you want to sell now i have
recently opened up a brand new etsy shop
that sells tools and resources for etsy
sellers and one of the products that i
sell is actually an etsy digital planner
and it helps people
set up and launch a successful etsy shop
so i'm going to be using that product
today as an example but like i mentioned
if you already have an etsy shop that
sells digital products you can go ahead
and import those products into your
online store so just have a think about
that and again don't forget i've got
these resources here for you okay so
what we want to do first is we want to
follow these steps here so what i've
done personally is i've created a google
doc where i have got a spot for my
descriptive title my product description
i have included just some thumbnail
images of what i'm going to be included
inside the product i have got the price
set and the collection as well and also
um just i've noted what deliverables i
need so let's go ahead and jump on into
this document now so you can see how
i've done mine
so here in my google doc let me just go
ahead and show you the product first so
this is my etsy shop it's the etsy
sellers club here and this is the
product that i'm going to be doing this
example with today so it's an etsy
sellers digital planner so all i've done
is i've got my product title here now
you want to keep this short and sweet i
guess unlike when uh doing your titles
in etsy where you want to keep it really
long and include all your keywords here
on your shopify store you want to keep
it nice and clean and short so i've just
got etsy seller digital planner and then
i've got the color of it okay so here is
my product description which i've just
copied and pasted directly from my etsy
shop
and i have just edited a little bit of
it so that it's going to read well in my
online store okay so you want to include
a little bit of information just to
introduce the product you want to
include what's inside the product
especially when you're
selling digital products you want to be
as descriptive as possible i've got what
the customer will receive when they
purchase
how they're going to access the planner
and then any other details just below
here okay so here are just
five images that i would like to add to
my product listing i've got the price
here
i have got an idea of what my collection
will be so i'm thinking it's going to be
under etsy planners and then the
deliverables that i would like to
include which i've already created okay
so just do that for your own products
that way you are ready to go as soon as
you open up your etsy shop okay in the
next step is where we will get started
with our shopify store
okay so in part two is where we are
going to set up our shopify store so
what you want to do is you want to just
go ahead and click where it says click
here to get your 14 day free trial or
you can access your 14 day free trial by
clicking the link in the description box
below so go ahead and click that and
we'll get started with opening up our
brand new shopify store
so once you click that link this is what
you're going to be displayed with now
all you need to do to get started is
just go ahead and enter your email
address it doesn't matter what email
address you select here
you can use your personal one but if you
can try and use um a email address
that's linked to your online store your
online store name or something like that
okay so i'm just going to go ahead and
do that now and then just go ahead and
click start free trial in the next
screen you just want to enter in a
password and then just go ahead and name
your store okay so for this example i've
just gone the etsy sellers club
and i'm just going to go create your
store and shopify will start doing its
magic now we're going to need to fill in
some details about ourselves so go ahead
and just go through each step here
by filling out as best as you can each
section here is where you're going to
enter in some personal details i'll go
ahead and do that now and then just like
that our shopify account is ready to go
now we can start setting up our online
store and then go ahead and customize as
well okay so let me briefly go ahead and
describe a couple of the different
sections here for you so you know your
way around the dashboard and you can
navigate it easily so to the left here
we've got our main navigation for our
dashboard so we've got the home area
where it's going to give you any
information that shopify feels like they
need to
just address with you as a beginner
it's got a lot of helpful information
here and helpful resources videos
articles that you can go check out to
really get to know shopify better the
next tab is the orders tab so when
orders come in this is where they are
going to come up the next tab is the
products tab which we'll be using quite
frequently so here is where all of your
products are going to live this is where
you can access them edit them change
them delete them and do a whole other
range of different things the next is
customers so this is where all the
details of your customers will live
analytics is where you can get an
overview of all the analytics for your
online store which goes into great
detail which is fantastic the next tab
is the marketing tab personally i don't
use this one
but it might be worth having a look into
if you are interested in just furthering
or up leveling your marketing for your
online store we've also got an area
where you can create discount codes or
automatic discounts which is fantastic
and then an area where you will be
uploading apps now you will see me using
an app in this tutorial but i'll go
through that
as we progress during this video okay
now just below that is your sales
channel and essentially this is where
you can start customizing your online
store
so the um when you click on online store
it's going to open up themes so this is
where you can choose and edit and
customize or change out your themes you
can add blog posts different pages you
can edit your navigation you can go
ahead and select or
connect your domain and any
other preferences just below that we've
got our settings tab as well so we'll
run through the settings tab as well
today okay now let's go ahead back to
our guidebook to see what the next step
is in um opening up our online store so
as you can see here the next step is you
want to start adding all of your
products to your online store in this
example i'm just going to be showing you
how to do the one product but for your
own online store what you want to do is
you want to make sure you've got all
those details ready to go like we
created in that google document that way
it makes it easier for you to start um
adding in all the products you would
like to sell in your online store so i'm
going to go ahead and show you how you
can do that so back on your dashboard
what you want to do is you want to go to
the products tab and you want to start
adding products so just go to add
product so as you can see you are going
to want to add in a title a description
you want to add in your images here you
want to include your pricing um it's got
some inventory details here but really
this doesn't really apply for us as
digital sellers so we won't need to
worry about that again we're not going
to have to worry about shipping
variants and this is where we'll get a
preview of what it'll look on search
engines such as google
through the right hand side here we've
got some information so product status
is it a draft or have you
made it an active product um we've got
um different um information here so
who's the vendor i just like to add
myself as the vendor what's the product
type here is where you're going to add
in your collections once we've created
them so you can select them here
we've also got an area where you can add
in tags
for your products and then
the online store the default template
which will be changing
in a future step of this video
so all you need to do is go ahead and go
to your product details and start
copying pasting all of your information
so i'm going to go ahead and do that now
so to add in any of your images you can
either add files by clicking or you can
go ahead and drop those files straight
in
to this um square right here i'm going
to go ahead and do that now okay so
those are the five images that i've
decided to go with so these are
literally the exact images that i've
used for my etsy shop so instead of
doubling up on all that work i'm just
repurposing the media or the images and
graphics that i've already created for
my etsy shop and just importing them
straight into shopify
so um if you do have an etsy shop the
process is quite easy and even easier if
you go ahead and just import and
upload all of your etsy listings
directly from etsy itself okay here is
where we're going to add our pricing so
i put 15 here so this is going to be set
in the currency that you currently have
your settings listed as for me this is
australian dollars but you can change
this
in the settings section here um tick
whether or not you want to add um text
to the product whether or not you want
to track the quantity i'm just going to
untick that here where it says this is a
physical product untick that because
this is not a physical product and then
we won't need to worry about the rest
here okay in the top here um where it
says product status you can go to active
on that one the vendor no need to really
worry about that the product type i'm
not going to worry about that too much
now
but it says here that improve your
buyers discoverability analytics and
workflows by selecting a product type so
perhaps if that's something that you
want to look further into you can go
ahead and do that for today's tutorial
i'll just leave that as is collections
we'll sort that out later
because we haven't created a collection
as yet so we can't select one and then
any tags so i'm just going to put here
etsy
seller planner as one of my tags okay
and then all you need to do is just go
ahead and save okay fantastic so it's
just said here congratulations you've
added your first product
well done so the next step in our
guidebook is that we want to create our
collections so to do that all we want to
do is go to where it says collections
here and click on that button and here
is where we're going to start creating
different categories i guess or sections
that people can use to better find the
products that you're selling so to
create a collection all you need to do
is go to create collection in the top
here let's go ahead and title this one
so let's see
planners and you don't need to worry
about anything else here
um the collection type now i'm going to
go manual on this one so i'm going to
select each product manually but you can
actually set up automated collections
where any future products that you
import or that you add into your shopify
store
if they match a condition that you set
it will automatically be added to that
collection so for example if a product
tag is equal to
um i think it was etsy
seller
planner
so if any of the tags include etsy
seller planner
you can go ahead and then automatically
add that to the collection okay but for
today's example let's just go ahead to
manual and then i'll show you how you
can manually add that product to the
collection so just go manual on that if
you like you can add a collection image
i wouldn't worry about that too much and
then just go ahead and go to save
and then that is how easy it is to
create a collection for your online
store okay
so now let's go back to products now
here we've got our very first product
that we've listed it's got the product
title here the image
the status whether or not it's active or
at a draft and then some other details
here so let's go back into this so we
can edit it
and then add it to our collection so
here where it's got collections
let's go to etsy planner so now that
that's going to come up as an option
and we'll leave it as a home page as
well okay and then just go save and then
that is how you create collections now
you're probably thinking alicia that's
all well and good we've got um you know
details of our product we've got the
description the title the price we've
uploaded our images we've added a
collection
so on and so forth but how is the
customer actually going to get the
digital download well that's a great
question and this is actually something
that you need to do
by adding in a third party app to your
online store so let's go ahead and i'll
show you how you can actually add this
app to your online store or to your
shopify account so that way when
somebody does purchase this item so this
etsy seller digital planner they will
actually receive the digital product
itself okay so that's kind of where it
differs from etsy so in etsy when you
are creating the listing you can
automatically upload your digital
products to the etsy listing itself but
here in shopify we have to do it a
little bit differently we have to take
that extra step
okay so to do that what we want to do is
we want to go to the app section here so
go ahead and click on apps okay so now
what we want to do is we want to go to
where it says view more apps in this
collection so we can start searching for
the actual app that we are going to need
in order to sell digital products okay
so it's going to open up a brand new tab
and then here is where you can search
for
all of the different apps that shopify
and other third-party um providers
have created and offer for shopify so
all you need to do is go to the search
bar at the top here and you want to
search for digital download
click on that
and then it's going to give you a range
of different apps that you can use now
the one that i have used previously is
this one here i find it works fine so
we've got digital downloads and it's by
shopify which is really good because you
know that it's always going to be a free
app you're not going to have to pay for
it
and then you know it's less risky
bugs or developer issues with it okay
so let's go ahead and um all you need to
do is go ahead and click on that and
then go add app and then it's going to
add this app to your online store so
it's going to confirm you are about to
install digital downloads so just go
ahead and make sure that you're happy
with that and then just go install app
okay so once that's done you can go
ahead and click out of this window
go back to shopify
and then we want to just refresh this
page here and then hopefully it'll show
us that we have got our digital
downloads app ready to go
so now when we go back to our products
so let's go back to products let's go
back to our example here you're going to
notice something a little bit different
so now in this top right hand corner
you're going to see duplicate preview
more actions
now in the small actions you want to
click the down button here and then it's
going to give us the option to add a
digital attachment now this wasn't on
this screen previously so now that we
have added that app it's now giving us
the option to add in our digital
products so let's go ahead and add
digital attachment and this is where we
are going to upload our products or
digital items to this product so to do
that it's really quite easy all you need
to do is go to upload file now the only
issue i guess with this app the digital
downloads app is that you can only add
one file per product
now in most cases you might have digital
products that have multiple files so for
example for this product the digital
planner i have the actual pdf of the
digital planner itself but then i also
have a thank you and instruction guide
or manual that goes along with it so
what i would recommend doing is adding
these documents these pdf documents into
a zip file and then you can go ahead and
upload this single zip file to this
product okay so i'm going to go ahead
and do that now just go ahead and upload
file and it's going to open up your
documents and once you have clicked on
that file it's just going to start
uploading it to your product fantastic
so now let's go ahead back to the
guidebook to see what the next step
in our tutorial is for today so we've
uploaded our products we've included all
the details we've set up our collections
so the next steps are to go to the
settings and select your paid plan we're
going to disable our password and then
we're also going to look at our custom
domain okay so let's go ahead back to
our shopify dashboard now the reason why
i say to select a paid plan here today
within your trial
is because in order to access view and
even start marketing your online store
you will need to choose and select a
paid plan going forward now this is not
going to disrupt your 14 day free trial
and you're more than welcome to cancel
beforehand if you feel like it's not
right for you so yeah just keep that in
mind but here all you need to do is you
need to go to the settings area here and
then what i would recommend also while
you are here is just go through all of
these different sections to update any
details
billing details payment details if you
need to add in your
taxes
your store languages etc etc but
i will let you go through that in your
own time but for today all you need to
do is go to where it says plan here and
it's got current plan trial click on
that one and then what we want to do is
we want to choose plan and then shopify
are going to give you a range of
different options in order to get you
started with your online store the one
that i would recommend
and the one that i have used is just the
basic shopify plan so as you can see
here it's us 29 per month and like i
mentioned you won't be billed until the
14 days is over and you're more than
welcome to cancel it um if you wish
so all you need to do is go ahead and
choose the plan and then it's going to
give you different options where you can
also save so if you wanted to you could
do
[Music]
three years two years yearly so
depending on which one you use here is
going to give you different discounts
based on which one you choose or you can
go ahead and just check monthly
go ahead and add in either your credit
card details or your paypal details and
then go ahead and confirm i'll go ahead
and add in my details now so that way we
can see what the next step is okay
and just like that we have set up our
paid plan now the next step is we want
to disable the password on our shopify
store so that when we have finished
customizing it we can actually start
marketing it and also um so that way
customers can actually access it okay so
to do that all you need to do is go to
where it says online store and then it's
going to by default go to the theme
section and here we've got this
notification so online store is password
protected only visitors with a password
can access your online store let's go
ahead and click the disable password and
then it's going to give us this section
here
let's go to untick with the enable
password and then just go to save now
we and anyone else can actually access
our online store now the next step is
connecting or creating a brand new
domain for our online store to do that
all you need to do is go to domains here
in the um sales channel tab and then as
you can see here currently our online
store is the
etsysellersclub.myshopify.com
in order to build trust and have a
professional online store
you really do want to have your own
domain connected preferences are that
you can have a com website so
instead of it saying the
etsysellersclub.myshopify.com
i would like it to say the
etsysellersclub.com
right if you can't get dot com you can
use something like dot shop or dot net
or dot co
um but if you can get that dot com it
would be really really good now there's
a couple of different options here if
you already have a domain you can
connect an existing domain by going to
connect existing domain
you can transfer a domain so if you are
using a domain somewhere else you can
transfer it or you can go ahead and buy
a new domain so um if you're brand new
just go buy new domain and then type in
your domain here so the
etsy
sellers club and then it's going to let
you know whether or not that's available
so yes it is and it is actually
available in dot com and then all you
would do
is you would go buy it's relatively
cheap it's only 14 usd per year um and
shopify just make it so easy for you to
create that professional online store
okay i'm not going to go ahead and do
that now this is an example store but
that's how you would go about doing it
okay fantastic so we've selected our
plan we have disabled our password and
we have also um gone through how you can
get your custom domain so that is all
for part two of this tutorial where we
are setting up our online store in the
next step we are going to start
customizing our online store which is
really exciting this is the fun part
okay i will see you in the next step
three this is where we're gonna start
customizing our online store to get it
you know looking the way we like to get
it to match our branding and so that it
creates a really great experience for
our customers
so that it will hopefully in turn get
them to actually convert
and purchase your products
so the very first thing you want to do
in part three
for your customization is you want to
make sure that you have your branding
ready to go you want to make sure that
you've got a logo that you can upload
you want to make sure that you've got
some branding colors that you would like
to include
inside of your online store and you also
want to make sure that you've got some
stock photography
or some
images or graphics that you can insert
into your online store now like i
mentioned at the beginning of this
tutorial
there is a resource that i have actually
created it's called the canva template
toolbox inside the toolbox you'll find
five different pre-made brands it has
been created for etsy sellers but
shopify sellers can use it too you just
might need to alter some of the graphic
sizes but essentially if you are looking
for some help in this area i would
highly suggest going and checking that
out now i'm going to pop over to canva
now and i'm going to show you what i
have created for my logo
and then also what i'm going to do to
grab some colors
from my branding and insert them into my
shopify store so let's go ahead over to
canva now so all i did is i created a
brand new
template and the dimensions were 1000
pixels by 500 pixels and then i went
ahead and um
imported my own logo
and these are some of the colors that
i've used inside my branding so across
all of my brands so my personal brand
and my business brand these are the
colors that i always use and just below
that what i've done is i've actually
selected some of the colors or all of
the colors that i use inside my brand
and what we'll be doing is we'll be
actually getting some of these colors so
the hex codes for these colors and then
importing them into our design another
thing that you want to think about too
is you want to think about what kind of
graphics images
stock photography that you would like to
include inside of your online store so
just have a think about that but don't
stress too much about this because these
things can always be changed as you go
on
you just want to have you know one or
two images that you would like to use
okay so let's hop on over back to
shopify now where we will select our
theme for our online store we'll upload
it and then we'll start customizing it
with all of these
assets that we have created okay so i'm
going to go back to shopify now in order
to select our theme what we need to do
is we need to go to where it says sales
channels click on online store and it's
going to open up a submenu and then by
default it's going to take us to the
theme section
now by default you're always going to be
given the
debu theme but for this tutorial i'm
actually suggesting to use what's called
the dawn theme
now this is a free theme by shopify so
you don't have to pay any additional
fees for this theme so all you need to
do is go to where it says free themes
and go explore free themes it's going to
open up a new tab where you can go ahead
and start browsing all the different
themes that are available through
shopify for free or um whether or not
you would like to go that one step
further and select a paid theme
as a beginner i would suggest just
starting off with a free theme and you
can always upgrade to a paid theme later
so like i mentioned we're going to be
using the dawn theme so just go ahead
and click on dawn
if you like you can go ahead and demo
the store
by clicking view demo store and you can
also select a certain preset i'm going
to be using the default theme but you
can also select what's called the craft
theme too which is just slightly
different similar setup but just um
visually it's just a little bit
different okay let's go ahead and click
default and then let's go to try theme
then it's going to add the dawn theme to
our online store themes
and it's just going to have this little
information section here that says
adding dawn then when that's successful
it's going to say you successfully added
dawn now before we go to customize theme
what we want to make sure is that we've
adding this theme to our online store so
to do that let's go to actions
and what we want to do is we want to go
to publish
that way we're changing from the debut
theme
to the dawn theme okay so let's just go
publish on that and now if we scroll up
we're gonna see now our live theme is
the dawn theme
fantastic okay so let's go and start the
most exciting part of this tutorial and
that is customizing our online store so
to do that all you need to do is just go
to customize so once you click customize
you're going to be presented with a
brand new view or a brand new um area
within shopify so instead of being on
the dashboard like we have been for most
of this tutorial now we're actually in
the area where we can start customizing
our online store i'm just going to run
through a few things here with you so
you get yourself familiar with this
section so first
is on the left hand side you're going to
have your navigation area
this is where you can access different
sections
or areas within your online store so
that you can start editing and
customizing
so we've got our announcement bar at the
top which is this here
we've got a header which is here
we've got our image banner which is here
so this will be filled with one of your
stock images or your graphics that
you're going to create here is some
information here that can be updated
just by clicking on these
different areas here here's some rich
text so here where it says rich text
here is our products so if you had
followed step by step and you have
uploaded your products to your shopify
store you're gonna see them populate
right here which is kind of cool that's
why i wanted to go through that step
first so that we could start seeing them
appear within our online store just
below that we've got a collage that you
can create
you can add in video if you like so if
you have a youtube video you can connect
your youtube videos to your online store
which is really great we've got the
multi column here so you can add in
additional information
with buttons and then we've got our
footer here and you can edit all of
these sections just by clicking on each
section here now
before you go ahead and start editing
your online store i would suggest
thinking about the copy that you would
like to include within your online store
so for example here where it's got this
dummy text you want to make sure that
you've got that ready to go so similar
like to what you did for your product
details i would suggest opening up a
google doc or a word doc and then just
drafting out all the things all the copy
that you would like to include in your
online store so that way you're not
getting stuck um every time you need to
add in some details or some copy or some
information
about your products or your online store
okay so just keep that in mind before
you actually start designing your online
store okay now before we edit any of
this information here on our online
store
and start customizing let's go ahead and
just update our theme settings this will
make customizing our online store a lot
easier
so go to theme settings at the bottom
and here is where we're going to update
our colors our typography our we can
include any social media platforms that
we would like to include
you can also add in a favicon
and things like that okay so let's just
go ahead and work our way down and i'll
just let you know the most important
areas you want to concentrate on
so the first one here is colors so let's
go to colors
and really what you want to think about
is selecting maybe one or two accent
colors that you can use in your online
store and then obviously you're gonna
have your black and you're white okay
so let's go back to my logo here and
i've got these colors here so i think
for um my online store i'm going to
probably pick maybe this purple and
perhaps this blue so these two are going
to be
my accent colors for my online store so
what i want to do is i want to just get
the hex code for let's say this blue
so i can do that by just copying this
let's go back to our
shopify store and then where it's got
accent one let's go ahead and change
that by clicking on it and then here
where it's got the hex code we just want
to add in that number like so
fantastic and it's going to add in that
color and then for accent 2 let's go
ahead and grab that purple color
paste that in fantastic so now we've got
our solid button
color so our primary color
we've got our accent color and
one so accent color one and then our
accent color two
and i guess that is really all you would
want to change unless you'd like to
change your background color so i
actually use like an off-white color in
a lot of my branding so perhaps i'll go
ahead and grab that
fantastic
okay so that's pretty much it for your
colors have a play around with it um you
might want to change some of these
gradient colors or these secondary
colors if you like perhaps you don't use
a black maybe you use like a charcoal
color um so yeah it's all about trying
things out seeing what works seeing what
it doesn't because everything can be
changed going forward okay the next is
typography although shopify gives you a
whole range of different fonts that you
can use within your online store
unfortunately for a lot of the free
themes that you get with shopify you are
limited to what you can use so what i
mean is that you can't upload your own
fonts to shopify or to these themes um
to include in your online store so what
i would suggest doing is just going
ahead and checking out what typography
is available
picking something similar or close to or
if not just go for something standard
and bold and neutral okay i'm going to
go ahead and change my headings font so
you can do this by searching for the
font that you like or you can go ahead
and just search by scrolling i'm just
going to go and select
color for my font
um you can also change it to regular
italic bold or bold italic i might go
bold on that because this is my title
text so go select
and then for the body i'm going to
select color but just the regular so go
to change pin color here
there we go color and then in regular
and then go select
okay fantastic so that's the
fonts or the typography
styles let's not worry about layout you
don't have to worry about social media
i'm just going to show you what you can
do here so you can actually set um your
social media accounts just by adding in
the url code so if you have twitter
facebook pinterest instagram tick tock
tumblr snapchat youtube or vimeo so you
can add all of those and they actually
appear on the footer
of your online store so i would highly
recommend doing that if you have any of
your social media accounts for your
business so here where it's got favicon
this is the tiny little icon that
appears
on the tabs of a browser so for example
here we've got this favicon
we've got the etsy favicon here as an
example the shopify and the canva
so you can actually create your own
favicon by just creating a 32 pixel by
32 pixel image you can do that in canva
and then upload it just by going to
select image i'm just going to leave
that as blank for now but that's how you
would update your favicon currency
format let's not worry about that check
out you can actually um edit the
checkout
section of shopify so if you wanted to
include a background image or your logo
um you can go ahead and do that
i'm going to leave that for now okay
and then once you once you're happy with
all of that let's just go to save you
want to make it a good habit to save all
of your work as you go fantastic so
those changes have been saved now let's
go back to theme settings where we'll
start updating our online store so
here for the announcement bar you can
change that by just clicking the arrow
and then here where it's got welcome to
our store you can just click on that and
then go ahead and change the text so
you could write welcome to
the
etsy sellers club
you could put something like click here
whoops
click here for
30 off
okay so you could do something like that
and then you can actually include a link
to that um header or you could add
something like
add code
save 20
for 20
off
at
checkout
okay so you can be as creative as you
like very cool now you can actually
change the color scheme so the
background color you can have background
one
background two
so that is that off-white color that i
added in you could add in your accent
color one
or your accent color too
let's go the purple that's kind of funky
i like that okay so let's go back so
that's how you edit your announcement
bar now let's go to header so by default
it's going to add a text for your logo
but we want to add in our own
personalized logo that we have created
so to do that all you would do is you
would save your logo as a png file
preferably with a transparent background
and then go ahead and select the image
when you
are ready and have uploaded that i'm
going to go ahead and do that now so
once you have uploaded your logo you
just want to select it by making sure
that the check mark is on and then go
select now you're going to notice that
it's really quite small here on the
screen but you can actually edit that by
just going to here where it says custom
logo width and then just increasing that
then letting go
increasing letting go
to get it to exactly where you like
increasing it
letting it go i might go all the way to
250.
fantastic
okay so i'm happy with that um you can
also adjust the position so let's say
you wanted this logo to be in the middle
you can do that by going to here so
where it says logo positions
just go to top center
and then it's going to have your logo
right here fantastic so yeah just have a
play around with that see what you like
um all the other stuff you can leave as
is or you can edit it it's completely up
to you and your preferences okay when
you're happy with that just go to save
okay let's go back so we've updated our
announcement bar and our header
now let's go ahead and change this image
here so here it's got image banner let's
go ahead and click on that
and it's going to give you the option to
either have one image here or you can
split this directly in half and have two
separate images for this i'm just going
to go with the one image so i'm going to
go ahead and grab one of the premium
stock photography images from hot stock
but go ahead and use any free stock
images that you like
any premium or even a graphic that you
have created in let's say canva okay so
to do that go select image go to upload
and then upload your image fantastic so
i've just uploaded my image i'm going to
go select to select that and then let's
go back to edit this information here
so here where it's got talk about your
brand so that's this information here
let's go and edit that
welcome
to
the etsy
sellers club
now you can change the font size here to
medium or large i'm going to leave it as
medium let's go back
and then let's go ahead and change this
button here
so you can change um the label so you
could do
shop all products
something like that and then here is
where you're going to link your button
to a certain area within your online
store for now we've only got our
products so all of our products and then
we've also got collections set up as you
progress you'll want to add in pages so
you could do different pages that have
different products on those pages you
could have um
certain pages that link to places like
your own about page or a contact page
you can also link buttons to blogs or
your or certain blog posts and also your
policies for now let's just go to
products
and all products as an example now you
can change the button style by just
clicking here so you can have it as an
outline or you can have it as a filled
in color
again you can also add in second buttons
and
links to those buttons if you were to
split your
banner in half and then have the two
different images okay fantastic let's go
back and let's go save so we're saving
as we go now as you can see this text
area here is quite loyal i'd like it to
actually be centered to the page
so if i go back to where it's got image
banner
and we scroll down see how it's got
desktop text position let's go change
that to center
that's better i think that looks a
little bit a little bit better fantastic
all right we'll go save again on that
one and let's continue with the
remainder of our online store so
specifically our homepage here
so here where it's got rich text again
just by clicking on it you can go ahead
and change the background
you can also make it section full width
or not i'm going to leave it as is
here is where you would actually start
editing the text so you could edit the
title here and then you can also
edit the information just below again
you've got a button with the label um
you can change that by just clicking on
button here shop
collections or something
you can add the link to go to a certain
collection within your store so we
created the etsy planners collection
so we could do maybe maybe we'll put
here shop
the
planner collection
for example
okay um
let's maybe just for example purposes
let's go to use outline button style
there we go so that's how you can change
that quite easily let's go back the next
section
is your featured products
so here um if we scroll down that is
just this section here now i just
thought i would mention if you want to
hide any of these sections so let's say
you didn't want to add your featured
products to your home page you can
easily do that just by clicking see this
i button here if you click that
it'll hide it for you
so instead of deleting it completely you
can just hide it so if you ever want to
come back to it and add it you can
easily do so so let's go ahead and un
unhide that
fantastic
now multimedia collection
or multimedia collage again very similar
so let's say you don't have a youtube
video or you don't want to present any
videos no problems just go ahead and
hide that and it will hide it from your
collage okay
so again everything's editable just by
go ahead and clicking so instead of
putting multimedia collage here you
could add in a title that said
um
maybe you could put like some of
our newest
products oops
you know so you can really have fun with
this you can change the details here but
i'm just going to leave it as is you can
add in a certain product here so let's
say we wanted to add in the product that
we were the only product that we've got
here so the etsy seller digital planner
and then bam it's as easy as that let's
go select on that
let's go back
and then here is where you can edit this
section here so the collection
so you can select
certain collections
let's go etsy planners and go select
now obviously everything's going to look
very repetitive here because i've only
number one got one product as an example
and i've only made one collection as an
example okay but this is just obviously
um a quick tutorial for you today yeah
once you start adding in more products
you've got so much more flexibility and
so much more freedom to share and show
different things within your online
store okay let's go to save on that just
saving as we're going just below there
we've got another option for video again
i'm just going to hide that because we
don't have a video today
and then here is where you would edit
all of these different um columns i
would always just go ahead and edit the
title so you can do that by clicking
where it says multi-column
the heading let's say we want um
features of our products or something
and then let's go back and then for each
different column you could add in
different headings and different
paragraphs here to highlight some of the
products that you've got
just below that you've also got a button
so um we can edit that by going back to
multi-column here
the button labels so you could do
shop now and then the link let's go to
products
and then all products
and then go save okay let's go back
and the very last section that you want
to edit is your footer so here you can
add in um a title here so um instead of
saying quick links you could just have
all pages or something and then you
could go ahead and add in all of the
different pages like a menu bar here um
here is another heading so let's say you
wanted people to
join your email list you could say
so for example let's go heading
join
our
newsletter
for
10
of your first order
you can have so much fun and just so
much customization and you know you can
have a real play around with it and you
could test things too like if
something's not quite working you can
change it and edit it but there's just
so much flexibility and freedom when you
are creating an online store with
shopify which i love okay let's go save
and the beautiful thing is is that as
you are updating things here on the left
hand side within this column you're
going to see them automatically appear
here so you know exactly how it's going
to look as you are updating your online
store which is fantastic
so yeah that is how you would customize
your online store so let's go ahead now
back to
our shopify dashboard
to actually go ahead and view what we
have created here today so to do that
all you need to do is just go to this
exit button here make sure that you have
saved by clicking the button here to the
right
and then just go back to shopify and
then it's going to give you details so
um our last save was one minute ago
which is fantastic if you ever need to
customize your online store again it's
so easy all you need to do is just go to
the customize button and you'll be
brought back to that area we where you
can actually customize your online store
now let's go ahead and view what we have
created and that's so simple all you
need to do
is you either need to number one go to
the url that you have created so the
custom domain name that you have um
purchased or uploaded or entered into
your online store or you can go ahead
and just click the i button here next to
where it says online store
or alternatively just at the top here
where it says view your online store so
let's go ahead and click that and it's
going to open up a brand new tab and
then here is our brand new online store
that we have created we've got our
banner at the top so our header here our
banner with our logo we've got our menu
here um which you can actually edit
within shopify we've got our banner
image a little notification to say
welcome to the etsy sellers club
button here that will link to all of our
products so if we go ahead and click on
that now it's going to take us to the
products page so this is where all of
our products will live
let's go back now
okay so we've got
this information here which you can
update
one of our featured products
some of our newest products obviously
these would be updated with the
different products that you've created
we've got
these columns here and then our footer
at the bottom here now if you want to
have a look to see what your product
listing looks like so your product page
all you need to do is just go ahead and
click on one of your products
and then here is what you are going to
be shown or what your customer will see
once they click on one of your products
so it's going to give you the title here
the price the quantity now you can
actually change this so that it doesn't
appear for a lot of digital products you
don't actually want to give a person an
option to buy multiple of them because
it's a digital product and once they
purchase it they can obviously use it or
download it as many times as they want
so i would just recommend getting rid of
that i'll show you how to do that in
just a second but i'll just show you
this product page so here is our display
sorry our description
and then here are all of our beautiful
imagery that we have created
keep scrolling down
and then it's got our footer at the
bottom the beautiful thing about this
theme is that as you start uploading
more and more products and adding them
into different categories or creating
different tags
shopify will understand what products go
with what and they'll actually recommend
your products or other products that you
have in your online store just below
here below the description which is
really cool so um if somebody likes this
um they might actually like this perhaps
in a different color and so shopify will
actually suggest that to your customers
which is great so instead of on like
etsy for example where etsy actually
promotes other products from other etsy
sellers here within your own online
store it's all yours it's all your
products it's all your information um
and once you've got them on your online
store and they're you know eager to buy
they're not going to be distracted by um
other etsy sellers okay so that's a
benefit of having an online store all
right let me just quickly show you how
you can edit well this entire product
page okay so let's go back to shopify we
want to go back to where we've got
customize here and here at the top is
where you can start
accessing and editing different pages
within your online store so here where
it's got homepage just click down and
you have the option to select different
pages within your online store so let's
say you want to go to collections but i
want to go to products specifically so
go to products
and then go to default product
and then it's going to open up one of
your products this is where you can have
a little bit more fun customizing so
again
you can
change the announcement bar the header
and all of this information here so
let's say you wanted to get rid of the
quantity here all you would do is just
go to where it says quantity selector
and then just click the i button and
then it's going to hide it for us
perfect
let's say you wanted to add or edit any
of the details you can do so just by
clicking on any of these details here
the description the price the text the
title this text here you can do all of
that right here see um and like i
mentioned the product recommendations so
you can actually
edit the products that you would like
shopify to recommend just by clicking on
that button so it's going to say you
might also like or i would recommend you
check out you can actually change that
and then some details here so do you
want to show the image or not etc okay
so that's how you would edit that
and then just go save so now if we go
back to our online store
we've got the
quantity here but if i refresh hopefully
that should disappear
fantastic
it's as easy as that okay so let's go
ahead back to our shopify guidebook just
to make sure that we've got everything
ticked off for this step of the
tutorial
so we created our branding we created
our logo
we added in our professional imaging or
premium imaging we selected and edited
our theme
fantastic so again you've just got some
information uh sorry some space where
you can add in some notes okay so part
four so part four is where you're going
to open up your online store so by
default when you have selected your
shopify plan
you are technically open for business so
anybody that goes to that url
your domain they will be able to go to
your online store and actually make a
purchase so technically um once you've
gotten to this step of this tutorial you
are officially launched congratulations
you've got your online store up and
ready and ready for buyers to start
purchasing marketing your online store
is a completely different ball game
that's a whole tutorial in itself
but like i mentioned um here within this
guidebook i've got a few ideas of how
you can actually market your online
store to start getting traffic and
buyers so just go ahead have a look over
this guidebook for some ideas and yeah
start promoting your online store okay
so there we go friends there is my
step-by-step the a to z process on how
you can get signed up with shopify and
then open up your online store selling
digital products how exciting
now if you have any questions regarding
this tutorial or any other questions in
reference to shopify i will try my best
to answer them so just leave your
questions in the comment section below
i'm definitely not an expert when it
comes to shopify but i've opened up and
i use and recommend shopify myself and
i've you know had enough experience to
know a couple of things here and there
okay now don't forget to go ahead and
grab that guidebook it's waiting for you
in the description box below
okay i wish you all the very best and i
can't wait to hear all about your brand
new online store okay i will catch you
next time friends bye
[Music]