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Why Is Apple Getting Rid Of iTunes?

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It was recently revealed at Apple’s Worldwide Developers Conference that iTunes would no

longer exist in macOS Catalina.

Instead, most of iTunes functionality would be broken up between three different apps:

Music, Podcasts, and Apple TV.

In a very controversial, but necessary move.

And this has left many people wondering why Apple would get rid of iTunes at all.

I mean, why not continue calling the application iTunes instead of simply Music?

After all, iTunes has accumulated name recognition and has a very important place in Apple’s

history.

Why would they not capitalize on the iTunes brand?

Also, isn’t Apple all about keeping things simple and not fragmenting their services?

So why are they turning one application, iTunes, into three different apps?

Some people may consider that to be unnecessarily complicated.

But in this video we’re going to explore why breaking up and ending iTunes was the

best decision Apple could’ve made.

This is Greg with Apple Explained, and I want to thank Squarespace for sponsoring this video.

If you want to help decide which topics I cover, make sure you’re subscribed and these

voting polls will show up in your mobile activity feed.

Now in order to understand why Apple put an end to iTunes, we have to go back to 2001,

when the application was first introduced.

Because it was a very different time and iTunes was a very different application.


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