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Is Organic Food Really Worth It?

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The organic food industry is a booming business. Certified

organic products typically have a higher price point and may

even be smaller in size or different in taste.

But what exactly does organic mean? Regulations vary from

country to country. But according to the USDA, "organic"

by itself isn't necessarily a health claim. It just means the

food was produced using organic methods. These methods include a

list of federal standards addressing things like soil

fertility, pest and weed control, and animal grazing

practices.

But most people aren't actually aware of what it takes for a

product to receive the USDA Organic seal. In 2014, brand

consultancy BFG surveyed 300 shoppers. 70% purchased organic

food and only 20% could define organic.

Despite a lack of knowledge, demand for organic food is at a

record high among consumers. And it's only going up. U.S. organic

sales surged in 2020, jumping by 12.4% to $61.9 billion.

With consumers being more health conscious than ever, they're

willing to pay more for what they perceive as better, even if

they're not quite sure that it is.

In 2018, organic food and beverage items cost an average


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