How to sell online tickets
How To Sell Tickets Online — Selling Tickets On Stubhub, Ticketmaster And Co. | #227
today's question comes from Tony and
Tony and his buddies are selling tickets
online so basically they built this
small business where they buy event
tickets for tickets concert tickets and
then they resell them at a higher price
on other websites and now Tony's asking
if I have any tips on how to sell these
tickets online
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here's what I would do I would use
Facebook ads and YouTube ads to drive
traffic and get sales so let's start
with Facebook what do you want to do on
Facebook is target the specific fans of
the artists in the country where the
concert is taking place so Facebook
allows you to actually target many fan
pages so you can target every fan page
but if you go to audience insights and
that is a tool provided by Facebook you
can search for the artist page and you
can type it into the interest field and
if it shows up in the drop-down menu if
you can select it it means you can
literally target the fans of that artist
and then all you have to do in your ads
is select the country where the concert
is taking place you can even narrow down
geographically if you want to and select
the actual fan page of that artist and
maybe related fan pages of similar
artists and music genres in that ad and
then run those ads
to those people and drive them to your
ticket resale page I've got a friend who
works for a music management company and
he actually manages artists and books
their shows and make sure you know they
fill the shows and this is the exact
process that they use so they literally
use Facebook Ads they target the right
people just like I described the fans
the communities of those artists and
they sell out these shows like crazy
like they make millions of dollars and
they completely film and sell out these
concerts on YouTube what you want to do
is create a video ad about the event or
about the concert and incentivize people
to buy a ticket so you know this is a
bit more advanced because someone has to
step in front of the camera and actually
talk you could also do like a PowerPoint
presentation but I don't think that
would work that well you can also do
animated explainer videos but that's
going to cost money and also I don't
think they're going to do that well
ideally just have you or your body in
front of the camera speaking about the
event or the concert and telling about
the tickets and that's all it takes and
then what you do with your video ads is
you place it only on specific videos by
that artist so for example many artists
get a ton of views on YouTube and they
monetize their videos so that means you
can show ads on those same videos so in
YouTube there's something called
placements meaning you can select exact
videos where you want your video ad to
appear so you can literally select all
the music videos of a particular artists
that have monetization enabled you can
then narrow down by only choosing people
in a particular country
and then you can show your video ad
hyping up the event the concert and
pitching the tickets you can show that
video only on those selected videos of
that artist you can do the same with
sports events you can select similar you
know sport event broadcast replays and
stuff like that so depending on the
event and the type of ticket you have to
be a bit more creative but you get the
idea use Facebook and YouTube video ads
combined to drive traffic to get
awareness and sell those tickets
