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How to Price & Promote Ticketed Events | Event Marketing Ideas

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Okay ticket sellers, welcome to this week's Run of Show, you're gonna like

this one. We have gotten a lot of inbound asking us to give you numbers around how

to sell tickets, how to fill seats, how to put the butts in the seats and make them

pay for it, right? And it's not easy I've been there kind of deciding how you're

gonna price, how you're gonna promote. So, what we did was we analyzed a ton of

information, we ran some regression analyses, we worked with our data

scientists, we asked a lot of hard questions and we looked for patterns. And

we found some pretty interesting stuff and I'm gonna get to share with you

today. Today, we're gonna dive into how to price and how to promote your events

when you're selling tickets. And what I will say off the bat is this and this is

the bad news. We looked at events that we're selling tickets for anywhere as

low as a dollar and anywhere as high as twenty thousand dollars and in each of

those types of buckets, we saw sold out events. We saw people who were able to

drive ticket sales so, it was hard to find patterns that were always very

useful. But we were able to find a couple gems I think you're gonna be able to

apply to your programs. So, let's dive right in with the first one that we call,

the seven to one rule. So, the seven to one rule is pretty simple.

Let's kind of run a quick scenario. If you think about your next event let's

say you were to sell tickets for ten dollars, right? And then you send out

a hundred invitations and ten people bought tickets, that's a 10%

conversion rate, right? Now, if you were to increase that ticket value seven dollars


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