how to sell products online profitably
hi guys it's Sam Dey here from DeyTips.com and in this video I'm speaking
about how you can sell products online profitably. Now the internet provides an
amazing opportunity for you to market and promote and list your products
online for people who are most likely to actually a make a purchase from your
products to see them but are you putting your products in the places where they
need to be and are you marketing them effectively enough for you to be
generating sales? In this video I'm sharing five tips if you're someone who
wants to start selling a products online or maybe you already have products
listed and you want to generate more sales to those. First and foremost you
need to ensure that the product that you are currently selling or maybe that
you're thinking about selling online is actually already in demand. This is known
as 'market penetration' you need to make sure that there is already an existing
market and an already existing demand for the products that you plan to sell
one of the best ways to research the demand of a product is to go on websites
such as Amazon and eBay and search for products that are actually selling. You also
want to make use of the Google Keyword tool, this is a free tool that allows you
to see how many searches per month a particular search term is getting so you
can type your product into that search tool and see how many people are
actively searching for your products each month. This can give you a good
indication of how many people are in the market to actually buying whatever it is
you have on offer and if there's not many people in the market for buying
whatever you're trying to sell then it's going to be difficult for you to try and
create a buzz for that product. My second tip is to really think about what niche
you want to serve, a lot of people choose to sell in loads of different categories
and loads of different unrelated products but there is so much upside to
selling products online in one market. Let's say for example you sell tennis equipment you
know that your target audience are those who are interested in tennis.
You can build an audience of people who are interested in tennis and you can
sell them all of your tennis equipment or at least show them all of your tennis
equipment and they're likely to not only buy from you once but buy from you time
and time again and this could really help your marketing. Not to mention if
you have only one or two suppliers then this is going to really drive down your
costs as it comes to purchasing your wholesale items, and it's a lot
easier to stick to one or two wholesale suppliers if you're serving one
particular niche. However if all of your items are scattered across loads of
different niches, chances are you're going to need more than one supplier and
you're not able to focus solely on one or two suppliers and if you focus on one
or two suppliers those individual suppliers are a lot more likely to give
you discounts and this is going to really help your business and your
profitability long term. My third tip is to sell on market places such as Amazon
and eBay as well as creating your own e-commerce store to sell from that as
well there's benefits from selling on both of these types of platforms. When
you're on marketplaces you get exposure to people who shop on Amazon and eBay
who may not have otherwise found your website, there's also international
distribution so you can actually list the products on Amazon and also sell to
Amazon France, Amazon Germany, Amazon Italy, whereas when you have your own
e-commerce website you can do things such as email marketing and you can do
paid traffic campaigns as well which is not as profitable to do if you're solely
selling on third party platforms so you definitely want to have a mixture of
both don't only be on third party platforms but don't only be on your own
website do a mixture of both and make sure that your marketing everywhere that
is physically possible. My fourth tip is to not neglect your social media
marketing so many product owners fail to actually have some sort of online
marketing or social media marketing presence and that is going to cost them
dearly later on down the line. Again, I spoke about having a niche and serving
that niche with your products but you can also serve that niche with content
that you put on social media so again if you serve a client base
that are interested in tennis then you should be putting out content on YouTube,
on Instagram, on Facebook or whatever your chosen platform is, put out content
that's really going to appeal to tennis players whether that be news related
to tennis or whether that be new tennis equipment that they might be
interested in or tips that will help them with their tennis game. You can then
have a call to action to help them to follow you or to go back to your website
and to purchase one of your products or even to join your newsletter. The purpose
of social media is to help you to build a following of people who are interested
in your content and in turn interested in whatever products or services that
you have to offer to them so you want to make sure you're using social media in
this way and not neglecting it. My fifth and final tip to sell products online is whenever you do
make a sell through your website, make sure your cross-selling and up-selling
the people who come to your site. Again, this links in to being a niche site as
well so if someone buys a racket from you if you're selling
tennis equipment then make sure that they purchase some tennis socks as well
or a tennis top or something else. You'll notice that when you go to Amazon they
don't just try to sell you one thing but they say people who bought this also
bought that and they also want to remarket to you by their email marketing
campaigns and get you to come back to their website to buy even more stuff so
it's really important that you're doing your best to actually upsell and get the
most amount of value from the customers who do make a purchase from you and
ensure as well that your products full of high quality so that they actually have
a positive experience and want to come back and make purchases again form your
website. So hopefully some of these tips have really helped you out. If you really
want to push your e-commerce business forward and sell more products and
services online then make sure you download the formula which you see here
behind me I will also have a link to it in the description down below now it's
absolutely free to download it and it's the free formula the guide to sell products
online so if you haven't got your copy yet make sure you go to my website
and grab yourself a copy. But hopefully this video helped you out and if it did
please click the like button down below and make sure you share this video with
a friend, if you have any additional questions or comments then leave them
for me in the comment section. But until next time, watch some of my other great
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related content, have a great day make sure you download the formula and I will
see you soon