hey dan why don't people understand the
value of my services
listen i don't blame you i used to think
the same way how come people don't
understand
the value that i'm providing or the
power of my service
how come they can see that i am sincere
that i'm willing to do what it takes
why don't they even give me a chance you
know here's what i've learned
no one is obligated to understand what
you sell
no one is obligated to buy from you it
is not their job
to understand what we do it is our job
to communicate the value of
what we do so they could buy from us so
it has to do with
us we got to fix what we are projecting
what
offer we are presenting to the
marketplace so if no one is buying from
you
or no one is paying attention it's not
their fault it is our fault
until we own it we cannot fix anything
so when it comes to selling a service
understand there's a big difference
between selling a
service versus a product because a
product is
tangible right it's something that they
can touch they can hold and
okay this is what i'm getting i get it
but service is not like that
for most services it's intangible it is
invisible you can't see it and most of
the time they don't know if you're
actually gonna do
what you say you're gonna do until they
have given you money
so the prospect think about it is taking
a big risk
how do i know i could trust you comment
below if you know what i'm talking about
the difference between
a service and a product so i'm going to
give you three p's that you could
implement when it comes to selling
your services so you're selling the
invisible the first p
is positioning how do you precision
yourself
how do you position and present your
offer in the marketplace
do you position yourself as high-end or
low-end or mid-end
what makes you different from your
competitors positioning
provides comfort to your prospects if
they know you are the expert
if they know that you are the authority
in your industry
they feel more at ease if you have
testimonials if you have case studies
if you have any forms of social proof
that's a plus number two psychology do
you understand
the buying psychology of your potential
prospects
what are their emotional needs why are
they buying from you
not what they say but why are they
actually buying from you
do you know those things do you know
their frustrations do you know what
they're actually going through and
feeling and experiencing psychologically
do they see how
your service would be able to eliminate
or reduce
some of the pains that they're
experiencing number three
pricing how do you price your services
if you price yourself as a one-time
transaction
guess what you will have a very
transactional relationship
with your clients if you price yourself
in a transactional way
such as per hour or per day guess what
you will have a transactional
relationship with your clients
instead price yourself that you are
there long term
you're looking for a long-term
relationship and that you're there
every step of the way as they grow you
grow
so again the three piece positioning
psychology
and pricing if you want to learn more
about how to present yourself better
and how do you use copy to communicate
your value
to the marketplace join me for my free
masterclass
click link below in the description