How to sell online personal training
How to Sell High Ticket Online Personal Training (GROW YOUR FITNESS BUSINESS FAST)
you can have control or you can have
growth but you can't have both
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so why high-ticket well there's 10
reasons to offer high ticket sales all
right how many online coaches in the
room online fitness coaches are a cool
how many people want to become an online
fitness coach ok cool anybody not
interested in online fitness coaching at
all not a problem
it's just a business model it's just a
business model alright you'll still be
able to take a look way a lot of
information from this presentation if
you have a brick-and-mortar if you're a
gym owner whatever you do this will
apply to you so don't so now I won't
zone out good here we go we're gonna
crank these reasons out number one is
we're gonna move from generalists to
specialists what's a generalist a
generalist is somebody who's got the
profile on their Instagram page on line
fitness coach a specialist is fat loss
expert for busy parents with three kids
under five who help them lose fat with
inter ketogenic intermittent fasting is
that specific that's a specialist who
wants to earn a generalist income a
generalist doesn't make much money
a specialist gets paid top dollar so
we've got to become the go-to person in
your space you cannot come in this
gameis I'm just going to try and get a
piece of the pie it doesn't work like
that you're going to get crushed by your
competition if something is worth doing
is it worth becoming number one or
number two if you're not prepared to
become number one or two as a specialist
just tap the panic button and leave
right now it's it's gonna be too hard
you're gonna put your family through way
too much stress it's just not worth it
you've got to decide that we're going to
the top it's gonna be number one or
number two that's it
alright the way you can do that is by
becoming a specialist we're gonna move
from flavor of the week programs to
flagship programs what was my flagship
program back in 2006 when I launched my
online business anybody know skinny guys
savior was my nickname by the way you
know who gave me that nickname myself
you give yourself the nickname you give
yourself the crown nobody's going to do
before you know nonsense muscle-building
I sold that program for three years
straight
no nonsense muscle-building that was the
only product that I had one rode into my
world one road it wasn't mixing it up
every single day of the week depending
on what the latest trend was we're gonna
move from chasing dimes to chasing
dollar bills anybody feeling like
exhausted chasing maybe ten dollar sales
fifty dollar sales hundred dollar sales
it's brutal
I get it it's hard how about chasing
dollar bills we're charging 200 500
$1,000 a month we have one guy charges
$2,500 a month for weight loss coaching
do you think his value is any different
than any of your value his value is the
exact same he just knows how to
communicate it better write that down I
need to learn how to communicate my
value better I need to learn how to
create the problem bigger than it's
actually being displayed that's how you
get paid top dollar not because of your
value okay that's a big myth
all right reasons four to six move from
Klein dictated chaos to coach directed
curriculum anybody hear me talked about
this recently most of you guys let
people come in and tell you what they
need we got girls in our coaching
program and you know god bless them they
they come in and they've got 20
different guides
I'm exhausted on the call and they've
got a different one for every girl they
got training the training without
nutrition nutrition but then without the
training I'm not you just need one
program and what we teach our students
how to do is create 12 months of
coaching it's a template and it's for
one specific person and now it's coach
directed curriculum so it's like been a
nice hypertrophy max program which was a
multi seven-figure program we promote it
for over four years which is twelve
phases twelve different muscle building
phases and everybody started on phase
one and everybody went through this is
how you scale one-on-one coaching not by
actually creating a personalized
coaching program does anyone really need
a personalized coaching program write
down no the answer was no nobody needs a
personalized coaching program nobody
you're not a therapist all right you're
a coach
you guys know the difference my dad
taught me this he's in the back a coach
looks into your pass a coach looks into
your future unless you're a therapist
you don't need a personalized coaching
program for anybody you need phases
write that down I need a phase based
coaching program we need to move from
complex to simple funnels complex is
where you've got three upsells and then
you know it starts with a quiz they go
to three different landing pages
depending on their body type then
they're going to go to another page and
then they're gonna get put into a custom
follow up sequence and then at the end
of the fall up sequence they're going to
get taken to a survey and the survey's
going to find out why they didn't buy
them they're going to get put into
another funnel but you got to put a trip
wire from to make sure they're qualified
and then you need tracking on every
single email so that you're getting
revenue attribution I did it for three
years
you're gonna kill yourself that is a
business model and there are individuals
out there who are crushing it with that
I was not built for that that is not my
game I try to play that game and I got
beat up you got to figure out what game
you're going to play so you're gonna
play the complex funnel game there's
guys who have masterminds who will teach
you that it's not wrong you just have to
know what game in my plane we play this
simple game
anybody like simple here meets my
goodness alright my people we're gonna
move from checkout page to hi take a
closer all right we're gonna move people
from your account
Instagram social media and were going to
get them on the phone and we're gonna
close them instead we're gonna give you
the number one power the number one
skill you need right Xander Xander this
is how his students are crushing it
because they know how to sell all right
they know how to close all right they
know how to win people over they know to
overcome objections we don't time for
that today
but they get people to commit no more
confusing activity with productivity
when you're doing high ticket coaching
you don't need a lot of people in your
coaching program to see if it's growing
all right so it's really easy to know
which activities are gonna move the
needle put money in your bank account
verjus stuff that just exhausts you
number eight we're gonna move from red
shiny object syndrome to singularity of
focus can I give you the most powerful
question you can ask every single day
every single hour
of the day when you're tempted to do
something you're not sure if this is the
best use of your time would you be
interested in that I paid a lot of money
from a business mentor who taught me
this one question and he said this I
just realized I had notes right here so
this is gonna be better now he said this
whenever you're unsure if you should do
something ask yourself this one question
if we don't do this will it prevent us
from moving forward if we don't do this
will prevent us from moving forward if
my goal seven figures a year do I really
need the clothing company is not having
the clothing company the thing
preventing me from getting to seven
figures I bet it's not I did a clothing
company last year I lost $40,000 waste
of time complete waste of time
we built a supplement company you guys
are going to get a try today and I just
got the ROI on everything that's gone in
its embarrassing I'm not even gonna tell
you all right how much time and money
went into this stuff to never move the
needle if it looked like it was moving
the needle because people are buying it
but we didn't when we looked at the data
it was very depressing alright so ask
yourself this question if we don't do
this today will prevent us from moving
forward and that's the question you must
always answer to ensure you're actually
focused on money was that helpful is
this helpful by the way you guys gained
some insights straight in simple math
and path to multi five-figure months
we're going to do this with you guys at
the end and finally we're going to get
you guys for moving to Ayanami
conversations to us and we how many of
you always talk and I and me it's
exhausting the longer you talking ime
the more it's a reflection of you
wanting control of your business and
well we've learned that in your
businesses you can have one or two
things you can have control or you can
have growth but you can't have both
who wants growth top the person on your
right and say you need growth alright
tap the person on your other side and
say let go of the control bro or let go
of the control sis
let go of the control sis let go of the
control bro alright here we go here the
five ones what we have found is that if
you want to multiply you've got to
simplify I'll run through them with you
first the five ones are one audience one
program one conversion tool one traffic
source and one year did anybody just
take a big sigh of relief about good day
all right so what's the one audience
we're going to figure this out for you
right now this can apply to whatever
you're doing right now
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