what's up guys in this video i'm going
to be going over how i did a little bit
over 945 000
on etsy in my first calendar year of
being open so calendar year meaning from
january to december i opened the store a
little bit before
january of 2020
so i'm referencing the calendar year we
did a little bit over
945 000
in revenue not profit in revenue this is
going to be a huge value video so you're
definitely going to want to stay to the
end because i'm going to be showing you
and giving you a lot of major key points
of why the store saw the success that it
did
and i've been so nervous about making
this video um just because it's i don't
know the whole goal of this video is
really to help people sharing these
numbers has been a really personal thing
you know
in my business so it is kind of weird to
talk about it and share it publicly but
i know that my bigger goal is here on
this youtube channel and helping other
entrepreneurs find success with you know
whatever it is online
whatever they're trying to do and so i
know that this is the next step into my
career which is really helping people
you know grow their own brands or you
know become successful online please
enjoy this video and comment down below
if you're excited any you know questions
you have it would mean the world for me
for you to also subscribe to the channel
um as i am now fully dedicated to this
channel posting videos weekly regularly
whereas before i was so you know a lot
of my time was really spent growing my
brand
now i'm able to really focus on my
channel and share back you know my whole
case study of the store that i built to
seven figures in the last three years so
please go ahead and subscribe to the
channel and let's get into this video
[Music]
alright guys so as you see here you can
see my dashboard from january 1 of 2020
to the end december 31st of uh
2020. you can see we hit
a little bit over 945 000
in revenue again that is revenue so that
is not actually profit profit for your
store is always going to vary depending
on what you're selling what your
personal costs are etc etc so let me
talk about a few reasons why we were
able to hit these types of numbers the
first thing that i did before i decided
you know what types of products i was
going to be designing is i did a lot of
product research if you're selling
something that nobody else is selling
that could indicate that there's not
enough search volume for it so people
aren't looking for it so it's not that
it won't work it's just you're going to
spend more money on ads and more on
marketing to prove yourself to the
marketplace now if you're making and
designing products that do exist on etsy
you really do want to look at before you
start launching your first 10 skus you
want to see what your competitors are
doing and i actually have tools for this
in my description that you can use um
that help you do a lot of product
research but i wanted to happen here and
show you this tool that's specifically
for competitor analysis and product
research this is i'm going to show you
real fast literally how i do my
competitor analysis and product research
and like i mentioned before it is super
essential that you get used to doing
this because not doing you know this
type of intentional work before doing
any product launches it's really just
not gonna serve you especially as
things start becoming more and more
competitive in the space because they
are um so this chrome extension that i
have is called everbee um there's a free
plan so no need to worry you can just
click the link and you just sign up and
then basically it adds to your chrome
bar here um and it shows up here at
everbee so then every single time that
you're on a product page um such like
this one it will show up on the side and
you can pull analytics but i'm going to
just show you how it works um i already
searched the word dog bowl but i'm going
to show you how i did it again so if i
was somebody that was looking at making
dog bowls and was either just starting
my store for the first time maybe
wanting to launch dog bowls or trying to
figure out what type of bowls because i
want to make some bowls or maybe i
already have a dog store and i'm just
looking for new product ideas so i
searched the really broad key term here
dog bold i didn't type in glass dog bowl
or you know plastic dog bowl i want to
see um you know what's ranking for the
keyword dog bowl because that's a really
broad key term which means it's probably
getting the most searches more than you
know a long tail keyword like glass dog
bowl or pink dog bowl um which is
probably getting less searches so we
want to go for the broadest word first
and see which
product is ranking for you know the
keyword that's getting the most search
volume so we typed in dog bowl with my
ever be chrome extension here i'm going
to hit analytics and this is actually
going to pull up all of the top selling
people with the keyword dog goal so i
don't really want to look at this i want
to more so look at the estimated i'm
sorry right here monthly sales so who's
selling the most for the most part this
is very very accurate and i've messed
around with a lot of different types of
softwares and this one is by far the
cleanest and the fastest and the
cheapest really in um so really really
seamless to onboard and get this started
so as this loads here you're gonna see
that all these dog balls are
filing in
and it looks like this one here is the
winner um and it's also interesting to
see who's running as and who's not so we
don't want to click on the add one well
we can it's the same one but that we
really want to find the top one that's
not an ad so who's getting the most
organic sales so it is this one and so
you as somebody looking to launch dog
bulls want to take this data
and really look at a few different
things for your own listing right so why
is this the number one seller for the
keyword dog holes right so we want to
analyze their product image we want to
look at the different variations that
they offer we want to see that the price
that they offer at the product
description and even with my ever be
chrome extension i can literally click
on this and it will show me the exact
tags that they're using i'm not saying
to copy this listing verbatim obviously
but you do want to see like why is this
winning why is this such a good product
um and so you coming into this space um
is you're going to want to make some
higher level decisions on okay well
maybe i want to offer more variations or
more sizes or maybe i can beat their
price or maybe if i can't beat them on
price i can do better marketing or make
better video content um and then i would
even suggest you know coming down here
because this is the number one you know
product listing i hit this little everb
chromic little button here and it gave
me that the tags that they're using um
and maybe emulate some of these tags for
keyword product fit for your own
listings i am closely connected to this
company because i've been using them um
literally for all of my product research
and i
only share software that i personally
use so this will be a huge value store
check it out the link in my description
and let's like hop back into the video
when you're doing this type of product
research you want to think in your own
mind how am i going to beat my
competition am i going to beat them in
price am i going to beat them in quality
am i going to beat them in shipping time
what am i going to beat them in and you
want to build a spreadsheet of all the
things that you're going to do that are
going to be the top sales or the top
people selling a similar product now
again if you're selling a product that
doesn't exist yet like at all again that
could mean that there may not be a lot
of search volume for that product
because it's a new made up product if
it's something that there's something
similar even though yours does something
a little bit different or maybe better
that could be a really really good thing
but you still want to see what other
people are doing in your space etsy
amazon ebay facebook marketplace is
going to only get more competitive so at
this point in the game maybe 10 years
ago you could just throw up
you know a scrunchie and make a bunch of
money because there's only three people
selling it that's just not the case
anymore so you want to be diligent you
want to be conscientious you want to be
intentional
with your marketing with your language
that you're using with your keywords
with your photos next thing that i did
on my etsy store is from the get-go was
i was very active in my store
so i would spend my entire day in my
etsy account when etsy sees that you're
a user and you're serious and you're
posting products and you're tweaking
tags titles descriptions all the time
posting new photos taking videos etsy is
going to reward you for your efforts
because like i think it's like 98 of
etsy shops like don't make
don't make it or just don't actually
make a full-time income from it if this
is your business and you're treating it
as something that you want to be
full-time then you need to treat it like
that from the beginning so you want to
make sure that you're doing everything
you can to show etsy that you are a
serious seller so that means filling out
your bio putting on video um you know
uploading many many products constantly
in your your store being active
writing descriptions adding tags
basically every single place there is a
form in etsy that is available for you
to fill out you want to fill it out so
that is number two number three and this
may be difficult for some people that
are starting with smaller stores but
there is another tip that i'm going to
give you after this that's going to help
you with this
launching mini skus so a lot of people
come to me and are like how do
you know i'm get more traffic you know i
launched this you know these products
you know two weeks ago i haven't got any
sales i'm getting some likes some
favorites but i'm not really getting
sales the thing is with this the more
skus the better so you want to when
you're going to launch your store i
would set a goal of getting 50 skus up
if 50 skus sorry maybe not 50 skus but
50 listings up right you want to have a
lot a lot of skus morris skews the
better more listings the better and so
this leads me to number four which is
say you don't have you know 50 skus
because you don't have 50 different
products to sell maybe you only have 10.
so number four to combat this if you
don't have that many skus you can still
make mini listings as of today i'm not
saying that this is going to be like
this forever but as of today on etsy you
are able to duplicate sku so you can
duplicate listings and you're not just
going to duplicate the same listing 10
times you're going to duplicate the same
sku but you're going to change things in
the listing so say you have 10 skus on
your 10th sku you have you know five
different main images that you can test
what you're going to do is you're going
to duplicate that listing you know 5 to
10 times and change the main image or
maybe you don't have 10 images to test
it out with but you have different
keywords that you can try so you can try
10 different titles so the listing stays
the same like the description and the
product and the option to buy the
product but also you can
change certain things and test them and
see which one performs better and then
later you know turn the less performing
one off so as of today etsy
allows you to do this and it's really
really beneficial because if you don't
have a lot of skus you can still
make more listings by duplicating them
but testing them and running them
against each other to see you know which
one gets better click-through rates with
using this picture or using this title
so on and so forth so that's one way to
fix the issue of not having a lot of
skus the second way that you can also do
this is by bundling items together so
right now i'm helping a girl she's she
knits hats and she only has like 15 skus
which is not a lot whatsoever so one
thing that she can do is she can take a
picture you know with two hats in one
picture so you can buy one at this price
or you can buy two and get a little bit
cheaper and then take you know run it
against another listing that has a
picture of two hats in it and it's in a
bundled form and if you want to try this
out i can tell you that a lot of my
success is because i bundle items i test
bundles every single day i'll test four
skus bundled together three skus bundled
together and now you might be asking me
well how do i bundle items without with
and still keep track of inventory i
actually have a company that i work with
it's called sum tracker and it
integrates with a shopify store as well
but it with your etsy store so if you do
bundle skus together you can actually
keep track of inventory still
so if you sell you know if you have two
skus and they both exist in two
different bundles if someone buys from
this bundle the skew will get deducted
from this bundle as well and everything
will be tracked for the longest time i
was not able to track my inventory but
finally now i am able to track my
inventory because i not only have
duplicate listings but i also have many
of the same sku in multiple listings
when i bundle items so that's the second
way that you can add more skus or more
listings to your etsy store to show etsy
that you're constantly you know
improving and launching more items the
next thing that's essential
to any e-commerce platform is reviews
so
with this you always always always want
to
have some type of insert in your
packages that
not necessarily asks a reporter review
but says if you had a good experience
please leave a review so they get their
package and then there's a little
postcard in there that says if you loved
your item you know please share your
feedback we would love to hear your
feedback just by doing this one little
thing you will increase the amount of
reviews that you receive so
you really really want to make sure that
you are getting as many reviews as
possible
providing a good customer experience
obviously good shipping times good
products really try to get above the 95
percent five-star reviews it's been
difficult for me to hit 95
on five stars we usually sit around 93
to 91 percent um five star but if you
can reach that then obviously you know
getting the star seller badge is having
over 95 percent five star reviews plus
having you know shipping times on time
which is super easy and then also
answering messages the first message
within 24 hours so if you can do those
three things i would say reviews is
getting is the hardest because sometimes
you just can't make everybody happy then
i would say really really try to get
that star seller because i believe it is
helping the seo and stores that do have
that star cellar badge so unfortunately
i have not been able to get it and a lot
of most people in my niche can not get
it so but if you can that is awesome if
they do leave a bad review message them
right away try to fix the problem offer
a replacement um you know just try to
message them you know privately but also
answer the review publicly so people see
that you're a store that answers their
reviews and tries to make things right
if something was not right or they
didn't demon as right a final thing
that
is probably
the key
one of the biggest things that drives
traffic to my etsy store is running ppc
so this is pay per click so this is the
etsy interface of etsy ads
i would say that this is very very
important and if you are had an essay
store you're not running ads you've
never even tried to run ads i definitely
recommend that you run ads and even if
they're not profitable running strong
like out the gates which they might not
be you still need to run ads because
running ads is going to send more
traffic to your store and that data is
going to tell you a lot of things about
what your best sellers are what products
are doing the best which ones get the
most clicks and when you get that data
then you can make more choices about
your store to change things to launch
new products that are similar to the
best seller product so you can make you
know more of stuff that's doing well
essentially you can start as little as
five dollars a day and i would do that
for two weeks i would do more than five
dollars a day honestly i would probably
do like 15 a day but if you are just
starting out five dollars a day
something is good something is better
than nothing the one argument that i
make to running ppc if you're somebody
that's kind of always been against it
one competition is only going to get
harder so like if you're not getting the
ranks and you're not getting you know
the amount of impressions that you think
you deserve like not running ppc
eventually is not going to be an option
you're going to have to do paid traffic
because the competition for all products
will eventually become super super
difficult not saying that that's going
to happen to you anytime soon but
eventually it will ecommerce is a
relatively
new on the scale of you know if you
compare it to brick and mortar it's you
know only in the last you know 20 30 40
years have you been seeing people buy
things online so running ppc is not
really not an option so i would get used
to it now get used to how what it feels
like to spend the money and really
learning how to run ppc properly so i
would recommend that you run it on all
your products for at least two weeks and
just see what the numbers look like what
sold what didn't sell
and take some
you know some of those data points and
make some higher level decisions based
off what the data tells you in the
marketing stats but with that being said
i will say if you don't have you know
good photos and good tags and good
titles and good descriptions i would say
don't even look at ppc until you really
do proper competitor research analyze
what your competitors doing and really
try to beat them again in quality in
price and shipping and marketing and
something to ensure that you're not just
going to waste your money in ppc right
so it's kind of like when i used to have
e-commerce clients before i had my own
brand you know these brands would hire
me to do paid traffic for them and they
would you know hire me to solve this
problem for for them of you know i want
more traffic and then when i start
really digging into their business i
learn oh well
you're not even ready for traffic
because your marketing sucks or
you
your product sucks or the quality is not
quite there yet or your shipping times
are horrible and so
me as you know the marketer to doing
paid traffic it's kind of like i can't
really do my job until you fix these
other things first so really really work
on you know that 90
of the meat of your business first and
then when you say hey i really feel
confident in this okay now we're going
to invest in my business run some ads
and see what happens overall guys i'm
telling you those are the main things
that really skyrocketed in my store in
2020 this was a really personal video
and i'm going to be making more value
videos like this about etsy coming up
and i'm just i'm overall just like super
excited to start this new journey on
youtube really sharing my store and the
ins and outs of everything that i've
done to date so if you guys got any
value out of this video please do go
ahead and subscribe to the channel
and i will see you guys in the next
video
[Music]
hey