Hey, I'm Derek Halpern. You're watching Social Triggers and today
I'm going to answer a question from a social triggers reader a reader wrote in.
Understand [I] have tons of friends on Facebook even more following me on Twitter and a bunch of people on my email list all
who seem to love my content and
Yet when I post my product on my Facebook page my twitter page or send out an email to my list
[buy] this now you'll thank me later. No one listens
If they already like me and trust me, then why doesn't my product sell
That's actually a great question
[I've] heard this story before and the real question is
Why do I have to sell my products and services why don't they just sell themselves?
Well, that's what I'm going to cover in this video. So keep watching
Here's a deal. No matter what you do
You've got to sell other people on it whether you're trying to help people get in shape
Or you develop some of the world's best software products or if you're working for a company, you're trying to get promoted
You've got to sell people on it. Why?
Here's a couple of reasons
First people rarely believe that what you do is as awesome as you believe it is
It's true for me, and it's true for you. Well, not really true for me. I'm Derek halpern
Alright, let's get real this idea that you believe your stuff is better than other people think it is is actually backed up by psychological
Research in one of Dan ariely books he writes about college students making origami
Yet when he [asked] those students how much they would sell that origami for they [price] [their] work
Much higher than anyone would be willing to pay for it. Why?
Because they valued their work more than other people did that's just fat
Sure, there are some people out there who hang on our every word and buy whatever it is we sell
But that's not usually the [case] when I released my first training course some people bought it without even looking at the sales page
Because they already knew and trusted me
But not very many people did that the majority of my sales came from people who didn't find?
What I did nearly as awesome as I did so I had to sell them on it taking this back to you
I'm sure you take pride in your work. I'm sure you think it's so awesome that it speaks for itself you
[think] you should be [able] [to] just say buy my stuff and people will listen heck
I want to do that, but it doesn't work like that some people might listen and buy your product or service without hesitation
but most people won't
You have to sell them on it
Second people tend to believe that what you have
While it might work [for] other people won't work for them
So someone struggling to lose weight comes across your personal training site as an example
And they think there's no way that this can work for me or someone who thinks they could ever raise it work?
Read your article about how to negotiate a raise and thinks
You don't know my boss. He's different
They [think] that their world is different from everybody else they think their problems are unique
They think their situation is unique and while that may be the case most people use this
Sort of thinking as I can excuse and the only way to bust through that excuse is to sell them on your solution
first forget about the idea that your product and services will sell itself because they won't
You've got to do the selling you've got to do the marketing
Think about it when apple releases a new iphone do they just say hey new iphone
Not really they actually [move] [on] product demonstration where they show you how
[amazing] their new product is and all their new product features ever notice how I use a ton of examples
in all my content and training I always talk about how it applies to web designers or corporate workers or
Freelancers or writers or editors I do this continuously?
To mitigate the thought that you might think your situation is different
And you [might] believe my solution won't work for you. You have to do the same thing you need to work on providing specific
Examples, so it's impossible [for] your readers to believe that their situation is different and to believe that your solution
Won't help them third you to stop worrying about being so pussy
Seriously [a] friend of mine who launched a book recently and he sent out just one email to his list. That's it one email
The dude spent a ton of time riding a book and he was only planning on sending one email
Look when you're selling your ideas products and services you should take what I call the poker approach
Here's how it works the world's best poker players
Don't play that many hands of [poker] they play very few hands actually sometimes as little as one hand per hour
However the hands they do play they play aggressively fighting tooth and nail [for] each chip in that pot
Now ever notice how I sell on Social Triggers. I
Don't pitch products that often but when I do I pitch hard, you should do the same exact thing
focus on creating value first and Foremost and
Every once in a while when you want to sell what you do or what you created
You should sell it hard
And then give your readers a break by resorting back to the usual programming the good content [that] [they've] become accustomed to
Now here's a quick recap
You value your work more than your prospects. Do your prospects always assume that their situations are unique and your solutions won't work for them
How do you overcome these problems you must realize that creating a good product or service is the cost of entry and to?
Succeed you've got to sell it you must provide examples that show your prospects that what you do
Applies to them you need to eliminate that I'm scared to be pushy monster as well
The trick is don't be pushy all the time be pushy at the right time did you pick up a tip or two while watching?
Subscribe [to] my channel [and] leave a comment below this video
Letting me know what you think about selling to your audience what types of problems?
Did you have what types of suit things are you going to overcome?
now share that below
I'll read every single one of them
And if you're not on the social triggers [mound] list you really should be so sign up go to Social Triggers calm
Enter your name and email to the forum and press get updates, and you'll get more videos. Just like this one
Whether you're trying to help get people in shape develop some of the best software beeps