- (Laughing) The value that you put in this video.
I'm just gonna be honest with you guys I've taken a $4,000
Amazon FBA course out my own pocket I spent the money they
didn't pay me or anything like that.
I took that course but in this I think it's been less than
hour I feel like I've gotten like as much value like.
(upbeat song)
ODI Productions.
(upbeat song)
(engine start)
Hey what is up guys I am back with Kevin David.
You guys asked for him.
We did a three part video series on drop shipping before.
Kevin's the guy to go for for E-commerce
he is the one expert
in this space on YouTube that I trust
for a thing E-commerce.
You guys know me as the affiliate marketing guy but when it
comes to anything about selling products online, this is the
guy to talk to so I got a lot of questions a lot of comments
mostly positive from our first series.
But a lot of people want to learn about Amazon FBA which is
a different beast then drop shipping.
- Absolutely.
- It's another form of E-commerce right but it is completely
different in terms of how much it costs to get started in
terms of the profit margin
and just selling on Amazon versus
selling on your own Shopify store.
- Right.
- So we brought Kevin David back to explain everything in
this Beginner's Guide for Amazon FBA.
So first I'm gonna have Kevin introduce himself
and just tell a little bit about his background with
E-commerce and then we'll jump into the tutorial.
- Sure, Yeah.
So thanks for having me back on
the last Thursday, it was incredible.
Like I literally got so many awesome students from your
channel you have such an amazing, passionate following of
people that like really,
do what's necessary to become successful.
So we go
For everyone who doesn't know me, my name is Kevin David.
I started working as an accountant after college, I was
working 80 hours a week, I hated it.
I decided I had to do something.
And so like, basically after I got home after my, like two
hour commute home, I would work from like, 11 pm or so after
I got back from the gym until 2 am trying to find ways to
make money online so that I could quit my job.
And so I would work from like 11 to 2 am and then wake up at
6 am and drive for two more hours
to get back to my commute.
And that was very draining and
I like I couldn't sustain that.
And so I tried a lot of things.
I did, I created a mobile app you know, I've created blogs,
travel all these different things that kind of
didn't have much success.
I tried affiliate marketing and failed so
(laughing)
you guys know that ODI
definitely beat me there.
But what I finally had some success with first
was Amazon FBA.
Amazon FBA like literally out the gate,
right when I first started selling my first week ever
selling on Amazon, I was making $1,000 a day.
And like that, all of my other stuff.
Nothing even came close to that.
So I was like okay this works for me, I buy everything on
Amazon I buy toothpaste on Amazon,
I buy toilet paper on Amazon, right?
I think a lot of people our age do just because we're like
lazy and everyone is.
Is just so much easier getting things delivered to your door
then like having to like going to a shopping you know
actually go into a grocery store.
I'm too lazy for that, right?
And so I knew that I buy everything on Amazon
so a lot of other people probably do too
and so I went all in basically.
- Yeah so Amazon FBA for you guys who don't know
Fulfillment by Amazon, basically is like private labeling.
Right?
For the most part. - Yeah, yeah.
So basically Amazon FBA for people who don't know right?
What it means is fulfilled by Amazon.
The beautiful thing about Amazon FBA is Amazon does all of
the hard work for you.
I don't have to go to UPS and ship out like a product that I
sell on the internet, right?
I don't have to do any of the work,
I don't have to collect the payments,
I don't have to make a website.
Amazon, Obviously amazon.com already exists.
So all I have to do
is find a product, right?
A product that's going to sell well on Amazon and there's a
lot of ways to be able to figure that out with
a ton of precision, right?
Find a good product to sell on Amazon.
Once I've found that then literally all I have to do is
create a listing create some basic marketing campaigns on
Amazon's marketing platform and then that is it.
And the best part about Amazon, is Amazon has millions of
people is browsing the web site every single day,
- Yep. - So I don't
have to bring traffic from external sources.
Amazon already has the traffic.
All I have to do is get my product to rank on to page one
for the search terms that I'm trying to rank for and there's
some very very strategic ways that we figured out
to do exactly that.
- I love it, because Amazon...
So you don't, you just basically need to find
this product right?
But Amazon not only do they have the traffic
but they had the customers.
- Absolutely.
- And they had the customers billing info and credit cards
already in their system.
- It's literally one click... - Yeah.
- for most people - Exactly.
- Yeah Like it's literally one click.
The friction in the process is almost zero, like the problem
with Shopify is people come to your site they don't
necessarily trust you.
You don't have the brand recognition, right?
The shipping times are 12 to 20 days or even longer.
- Yeah.
- With Amazon, obviously, as you and I both know,
it's two days.
Sometimes it's the same day if you live in large cities.
And so that's just like a much easier frictionless process
that makes the buying you know,
the overall buying process extremely easy.
And when the buying process is easy,
people buy more things, right?
And so like it all you have to do is kind of get your
products live and in most cases,
Amazon literally handles the rest and you just start
magically getting sales,
without having to drive traffic.
Because one of the other parts about Shopify that I don't
like as much, is every person who buys from you
more or less you have to pay for that person.
You have to pay in the form of Facebook ads.
Yeah, you have to pay with ad spend.
But with Amazon you get organic sales, free sales.
And so that's a very difficult thing to replicate
like otherwise on the internet which is why Amazon FBA has
had so much like attention and success of my thousands and
thousands of students you know,
many of which now are making six
and even seven plus figures.
- Mm hmm.
Yeah, I would like to say that, you know,
for all these people seeing success,
a lot of it stems from the business model and just kind of
piggybacking off of Amazon.
Because Amazon is such a beast, in terms of like a company
being one of the biggest companies in the world.
- Right.
- The biggest E-commerce store online.
- Yeah.
- By far, not even close.
- Yeah, It's literally shutting down massive businesses.
Like JC Penney, Sears, Toys R Us like, these companies
aren't going out of business by chance.
- Yeah
- Like Amazon is destroying them, obviously.
And like, it's not like a thing about
whether or not they hate them.
They're just they created a better model.
- Yes. - Its the same thing,
how would you
like when was last time you took a taxi?
- Yeah, like...
- I haven't taken a taxi...
Yeah, I haven't taken a taxi and over a year or more.
Because why would I do something that's less efficient,
it's it's harder for me to do, it's more expensive.
Taxis always want to, like try to rob you
especially in other countries. (laughs)
And Uber is just so much easier.
It's all handled via your phone,
they come right to you, right?
It's just a better business model.
And Amazon has a better business model than
the predecessors before it.
And that's just you know
when and I love what you said because it's so true.
A lot of success on the internet is predicated right?
It's because of the business model you choose.
- Yeah.
- Right?
And Amazon is such a beautiful business model if you know
how to choose the right product and how to get your product
in front of people's eyes, right?
Get it to page one run marketing successfully and you know
those things aren't the easiest things in the world but once
you learn them it's just it's incredible
what you can do with Amazon.
- Awesome i love it, I love all of it.
Okay so
we've just going we've discussed what Amazon FBA is,
but I want to jump into the actual steps.
Let's say someone is watching this video and they liked the
idea of this. - Yeah.
- They like the idea of Amazon FBA and they think it's the
right business model for them.
- Right.
- So if they want to get started, could you list out just
some simple steps that they can do
in order to get in the game?
- Yeah, absolutely.
And that's a great question.
So let's actually go through this like a little bit...
will get really granular with this and you know, some people
like really granular some people like high level.
So high level Amazon basically is you find products from
China or from cheaper markets, right?
You you get them made, you get them shipped to
an Amazon fulfillment center.
Amazon fulfills them all for you.
You get paid, right?
That's the high level you buy it for $1 from China, you sell
it on Amazon for 20, Amazon takes their fee, obviously, for
fulfilling it, for handling all of the hard work for you.
You get paid to the profit, which is the difference between
what you pay and what you sell it on Amazon for.
That's high level, right? - Yeah.
- So, um, granularly, there's a few steps, right?
And let's go through them one by one so that we can get you
so that you guys can all have like a really clear idea of
exactly how this works.
Step one is product research, right?
Product research is the most important
step of the entire process, right?
It's what I go into the most depth when I teach on my
YouTube when I teach my private students, right?
Because the thing is guys and what I've learned over the
past 16 months having thousands and thousands of thousands
of people join my Amazon program, is if you pick the right
product right?
You can do pretty much everything else wrong and still make
a ton of money and I actually mean that I've seen
it happen a ton of times.
But If you if you pick the wrong product, right?
Then you're going to have a harder time.
And obviously, you can still be successful, but with the
beautiful part about Amazon, is if you pick the right
product, it's very difficult to not make money.
And so how this works, guys is there's software right?
There software, and the software I use is called
Viral launch product discovery
and viral launch market intelligence.
It's a it's a web app, and it's a Chrome extension, right?
And what these apps do, what these soft piece of software do
is they allow you to identify
kind of diamond in the rough right?
Products that have a lot of sales
but don't have many reviews, right?
Products that don't have many sellers.
So what you do is you come in and you identify those kind of
disparities, those differences.
You find that the sweet spots where a lot of people are
searching for a product, but not many sellers are offering
that product right?
Or the sellers who are offering it are offering low quality
or there's there's room for improvement by bundling products
together or by doing any different number of things
to add quality.
Because when you add quality and you add value
to people's lives, right?
You make money.
That's all businesses is, is adding value to other people
in some in some way or medium.
So that's how it works, right?
You find products that are in the sweet spot, they have a
lot of monthly searches.
They have a lot of people looking for them, but they don't
have good product offerings currently being sold on Amazon.
You create that, you know, that higher quality, that more
value that added value, and then you reap the benefits.
It's simply it's literally that easy.
- Okay, so first step, you use a software Viral launch,
to do your product research
to look into basically Amazon system.
How much of each product is selling,
how much revenue they're making.
You get to look at dimensions of the product.
How much it weighs, etc, etc.
So basically, you're just trying to find a gap in the market
and then that's somewhere where you can come in
and basically fulfill that gap.
- Exactly.
And like most people who teach Amazon right?
Like a lot of people that have taken my course have actually
gone on to become like teachers of Amazon obviously
which is funny
(laughing)
but you know,
people who teach it and gurus and everybody who was around
before me and now they all kind of have like some
criteria that they say, right?
You want it to be small.
So because it's not going to cost as much shipping.
You want it to be non breakable,
so it doesn't break during shipping.
You want it to be not particularly complex, or, you know,
because people don't like complexity.
A lot of times, your returns will be higher if people can't
figure out how to use the product.
But, you know, the funny thing is sometimes going against
the grain makes you the most money, right?
- Yeah.
- Because everyone's saying, do this, this and this.
- Exactly.
- And everyone's doing that.
So if you kind of figure out ways...
how I teach my students is,
different than what most people teach.
And so we've identified kind of ways to go against the
grain, so to speak, where you can really find the true ways
to make the most money with Amazon.
So don't always listen to what everyone's saying.
Sometimes you got to go a little bit different.
Use your creativity, use your own experiences, and you can
really find the truly best offers out there.
- I love it.
All right, step two what next?
- So step two guys, once you found your product,
you have to actually find someone to make it, right?
So where do you actually do that?
The main way is called Alibaba.
So Alibaba it for those of you who don't know, is a massive,
massive company in China, right?
Founded by jack Ma, who's I think the richest person in
China, multi multi billionaire.
What they do basically, what Alibaba is,
is a directory of manufacturers, right?
So like you
if you wanna have
a basketball made or Bluetooth headphones or a tripod
or glasses, or whatever it is, it doesn't matter.
You literally go on alibaba.com and you search for what you
want to have made.
Hundreds of manufacturers are going to come up right?
They make this stuff because everything that you could
possibly imagine is made in China.
And so you know,
there's criteria that you're looking for.
You want to you want to find manufacturers that have
years of history that have years of history.
That have...
- Years of history
They have a badge, right?
- Right, they have a badge.
So it's called gold supplier.
So gold supplies, you can actually buy
that badge from Alibaba.
So - Oh, wow!
(laughs)
You know, and not a lot of people talk about that.
So I don't rely on the gold supplier badge because
you can buy it.
And when you can buy something - Yeah.
Its not particularly credible, in my opinion.
So what I look for is years of history, right?
They actually have an online presence.
Like they have a website, they have a phone number,
I call the phone number,
make sure it's a real person answering it.
It's not like a scam or anything like that.
I like to look for transaction history, right?
So lots of transactions.
Alibaba lists those transactions.
I like to make sure that, you know,
they have a lot of reviews.
Generally you're vetting them
as you would any other online business.
You want to make sure that they're legitimate,
that it's a real real company, real people work there,
they have a real website.
Just that they're kind of legitimate
and then once you're able to do that, right?
What you want to do is I like to reach out to the top
three manufacturers, based on those criteria,
based on reviews, based on longevity, based on you know,
the factors that we just discussed.
And I want a quote for it.
I wanna say," how much would you charge
to make me 500 units of
x" - Okay.
- Right of you know,
essential oils or whatever it is, right?
And so then what the reason that I asked all three,
is because you never just want to ask one quote, right?
Because then you don't know if it's a good deal.
So I asked three independent
manufacturers, how much would you charge me to make 500
essential oils or 5000.
And the reason that I asked 500 to 5000 is sometimes they'll
say, "for 5000 will give it to you, for $1 apiece,
for 500 will give it to you for $5 a piece."
- Okay.
- And so then what I try to say is, okay,
" well, I'll make the deal right now, if you give me 500 for
$1 each, right?
So like you kind of used.. - Ahh.
- The, the cheaper price for the larger amounts,
and then you apply it to the smaller amounts.
Because, you know, manufacturers have what they call
MOQ's, which is Minimum Order Quantities.
And we're not going to get too in depth on that.
Obviously, that's for another time.
But how I teach it is you want to order as little products
as possible so that you're going to stay in stock
for three months, right?
Which is generally the amount of time the longest amount of
time that it takes to restock.
So you want to always you want to have as few units as
possible to never go out of stock.
That's kind of how it works for step two.
- Wow. - Yeah.
So it's kind of a lot...
- That's a great value.
I think you gave us some like ninja tips right there
that really like are worth real money.
- Yeah, no, definitely.
And, you know, inventory forecasting
and figuring out what that number is,
is a little bit more involved.
Obviously, you know, all of my students, I teach exactly how
to choose the perfect number of products to order for you.
But that's a little bit more complicated than like this
particular setting.
But obviously, nothing is left to chance,
my students step by step by step.
So...
- You give them templates too, right?
- Yes. - For contacting.
- Yes, so we give them a manufacturer's template.
And what that is, is it basically gives you credibility
because manufacturers get hundreds or thousands
of inquiries a day.
- Yep. - Right?
So you want to make sure that they're actually
paying attention to you.
- Yeah.
- So you have to kind of give yourself edify yourself,
give yourself a little bit of credibility, so that
they treat you better, they give you the the best, you know,
the senior level sales staff, who have the ability to give
you the best prices and you have that kind
of additional leverage.
And if you just like come in as like some random person,
they're just not going to treat you as well.
They're not going to give you the same level of care
and so we give you a manufacturer's template that guarantees
that you get the cheapest price.
- Wow, and that directly correlates with your profit margin?
- Absolutely, yeah.
I mean a lot of people don't realize like
what you should be buying a product for.
Like if you bought if you're selling a product on Amazon for
$20, like one of our most profitable products on Amazon,
for example, we sell for between 1495 and during
Christmas time and this sounds crazy, but during
Christmas time, you can literally sell stuff are basically
whatever you want.
(laughs) Like so we've sold a 1495 product 11 months a year
we sell for 1495.
During Christmas, we sell it for nearly 7999.
(gasps)
I'm not kidding we're selling hundreds of at that price.
- That's crazy.
- Yeah but anyway so 1495 most of the year we buy that
product are landed cost is 96 cents per unit.
- Wow.
- Yeah, so we buy it and that's including shipping,
that's including cost of goods sold all the like fees
and the Chinese customs everything.
96 cents per unit, we sell it for 1499.
- That's crazy.
- Yeah. - Wow.
- And so that's kind of like the the margin that
that's going to give you like a 50 to 60% profit margin
per per unit sold.
I generally teach my students that you want to look for
between 45 and 50% margins.
- Okay.
So those are great margin especially compared to like
drop shipping.
I've heard for drop shipping it can be like as
low as like 10%.
- Yeah. - Yeah.
- Exactly, so that's step two right?
So step three once you get your stuff, right?
Once you actually get it created, you get freight forwarder
which is very, very easy to do.
They handle all the shipping,
getting it to an Amazon FBA warehouse.
Step three, is actually creating
your listing on Amazon, right?
- Okay.
- So all of us have used Amazon,
all of us have bought stuff on Amazon.
You see a product listing, it's just a basic listing
that shows what the product is, right?
It has six images, you know, it has the bullet points
describing what it is, it has the title, right?
There's a little bit more kind of complexity when it comes
to backend keywords and kind of making sure that your whole
listing is optimized from like an SEO perspective,
Search Engine Optimization.
Because Amazon at the end of the day
is a product search engine.
- Yeah. - Right?
And so you wanna make sure that your product shows the
highest in the results for the keywords that you want to
have your product shown for.
That's how you get the cheap sales.
That's how you get the organic sales.
And so we use a website called zonkeywords.com.
Zonkeywords.com is by far the best
when it comes to finding profitable keywords to actually
rank your products for,
so that the most targeted eyes,
the most people who want to buy your product
see your product, right?
- Okay.
- We also use on keywords for PPC which is
Amazon's marketing platform.
We'll talk about that in a second, so once you
create your listing, you wanna make sure it's optimized for
the keywords that you want to rank for.
- Okay.
- And you want to make sure that your pictures are on point.
One of the biggest mistakes that I see a lot of students
and a lot of people making when they start Amazon FBA
is they try to like take the pictures with like their
iPhone in like their bath tab.
- Yeah (laughs)
- Like think about it from your own perspective.
Everybody waste time on the product description
and all of that stuff, right?
It is important mainly for the computers in the robots that
are ranking nobody's reading the product description.
Just be honest.
So like what's
important is your title is is relatively important.
But what's actually important is your images,
the price and reviews.
- Yep.
- That's it those three; images price and reviews, right?
And your price is very easy to figure out what to do
and we can talk about that in a second.
Your images don't cheap out on that you guys
and we have we have the best resources in the world for
when it comes to product photographers like inside of my
private student group, but you know there's a lot of
different ways to do it for cheaper but still in a nice way.
Like you can search for product photographers on Fiver
you can use you know different services out there.
And they're a little bit more expensive without our discount
but it's still you know possible to do that.
Just the moral of the story guys is don't cheap out
on the on the...
- Okay.
I got it
- On the product photos, because it's incredibly important.
- So that's listing optimization, right?
You want to make sure that your listings good,
that's kind of step three.
Step four is you want to make sure that you're getting
two things done, right?
You need reviews.
- Yeah.
- So how do you get reviews nowadays.
People ask me this question probably 100 times
a day like literally.
Because Amazon is going kind of crazy
- They are cracking down, right?
- Yeah so it's like for Amazon sellers in the end
like our kind of world, it's called the review Apocalypse,
(laughs)
which is ridiculous kind of.
But it's true though.
And like the crazy thing is for certain categories like
beauty and like a lot of the kind of like toxic categories
that have like really shady stuff going on.
With like review forums in like Bangladesh
and stuff like that.
They're literally you're seeing products that at 15,000
reviews overnight to less than 100.
- Oh, wow,
- 15,000 reviews erased by Amazon,
which is unbelievably catastrophic to your profit margins.
I can't even describe it.
- Yeah.
- Those people were probably upset.
- Yeah.
- So how do you do it now?
Right?
Because Amazon is cracking down on any type of
relationships, like if you have friends or family,
Amazon is 100% capable.
- They know.
- Yeah, they're 100% capable of tracking Facebook friends.
So if I'm Facebook friends with you and you review my
product, it'll get shut down.
And you know, it took us a lot of pain and effort to realize
and prove that Amazon's able to do that.
And so now what do you do?
Right?
So there's two ways to do this.
There's what's called full price launches,
which we're going to talk about in a second.
And this is all brand new stuff like, seriously,.
Like, brand new. - Up to date.
- Yeah. - Yeah.
- 2019 stuff.
No one else is talking about this.
And like you, I,
you should go on YouTube and look.
I promise and no one else is talking about this.
So full price launches, which are going to talk about in a
second is probably the first or second best
way to get reviews.
The best way according to Amazon, and I use this personally
is called what is what's called
the Amazon early reviewer program.
So what this is, is you basically pay $60 to Amazon.
And Amazon incentivizes random customers with like,
one to three dollar gift cards
to leave an honest review on your product.
And you're only eligible if your product has zero reviews.
And Amazon will get you from zero to five for 60 US dollars.
And so that's the best way I recommend everyone to do it.
It's, Amazon says it's okay.
And you know, Lord Bezos says it's okay.
(laughs)
Then I recommend it.
So I always do that, but five reviews isn't
enough necessarily, right?
- Yeah.
- And so what I've heard hypothetically other people doing
this is all hypothetical obviously, because anything against
Terms of Service I would never recommend.
(laughs)
So hypothetically, I've heard about people,
using, like co workers and like friends at the gym
and people that they don't have any actual connection, with
like, no Facebook, friends, things like that.
And so I don't personally do that, because I'm too scared of
Lord Bezos,
but
let's talk about launches, right?
Because launches are and reviews kind of going hand in hand.
You wanna have enough reviews so that when you launch your
product, people are actually going to buy it.
People make this mistake all the time where
what they do is they go and they're super like gung ho
and they're ready to launch but they have zero reviews.
And so it's like if you see a product and it has zero
reviews are you gonna buy it?
- No. - Because I'm not either.
Like it has to have some, it has to have three to five
star reviews for me to even consider it.
- Yeah.
- And so don't start PVC
until you have three to five reviews.
Don't start your launch until
you have three to five reviews, right?
It took me 16 months to get this into my students head
because you know, it's just
everyone gets excited and they want to launch they wanna
start making money, but you gotta do it the right way.
And so launches right.
So what launching means is
getting your product from an unknown product,
a brand new product
on to page one.
So like, let's say that I'm selling...
- Is it step five?
- Yeah.
So this is
step four is reviews and launch.
- Okay.
- So it's kind of like step you know step four part two.
And so what this means with launches is you want to take
your product,
from a product that no one's heard about, that's not ranking
in Amazon's algorithm at all to being on page one.
So let's let's say and the example I always use for
my students so if you guys are watching you're gonna laugh
but the example I always give is a garlic press
and I know that's random but like garlic presses
we're making people $100,000 a month when they
first released on Amazon.
I'm not kidding and so garlic let's say that you release a
garlic press you want your product to appear on page one
when anyone anywhere in the world in the USA or wherever
you sell, right?
Amazon's in a ton of different countries.
Anyone in the USA types garlic press
you wanna appear first?
- Yeah.
- Because think about it like this and I always use this
example, if you find a product that has good reviews for a
reasonable price good pictures on page one are you gonna
scroll the page two on Amazon
because because I'm not and no one does.
You have to be on page one.
- Okay.
- You have to the difference between being successful on
Amazon and failing is being on page one and understanding
how to get there, right?
So how you launch is how it used to be, right?
And this is brand new stuff on ODI productions channel.
Seriously, no one's talking about this and I never say that
unless it's true.
How it used to be done with giveaways, right?
So if the people on page one for garlic press were selling
10 units per day you'd give away at 95% off 11 units per day
for seven days and Amazon would say, "oh this product
selling better than 10 units a day so they put you above.
That's how it used to work, right?
Up until literally in the last month or two.
How it works now is Amazon doesn't
give you ranking boost in
the same way they used to for discounted products.
You can no longer giveaway products in the same way that you
did before to get to page one.
And that the key to being successful on Amazon
is getting to page one.
Just remember that.
So how it works now is what's called full price giveaway.
Or rebate giveaways. Right?
What this means is
let's say that I look
at garlic press
there you know the people on page one are selling 10 a day.
I know I have to I have to sell 11 a day but it has to be
sold at full price so it's very difficult to get 11 people
a day for seven days to buy the product at full price
because the reason that people even do that is because
they're getting that huge discount.
So how do you do it now, right?
Now there's services like the service that I use
is called Pageoneify.
Pageoneify which is ridiculous name kind of but it's
pageone-if-y
and one is spelled out o-n-e.
How it works is they handle all of that for you.
They find people to actually purchase your product at full
price and you reimburse them via PayPal.
So let's say that I realized that I had to give away
77 units to get to page one and what where I find 77
is for seven days actually sell one more unit that what
they're currently selling on page one, eleven units a day
time seven days seven, 77 units.
So what I would do is I would actually front Pageoneify
or any of these services, right Pageoneify, if I just the
first person who are
the first service that actually really did this.
I would front them the cost for all 77 of those full price
units and then Amazon would pay me back.
And I know this is like complicated kind of,
but how it works is let's say you're selling a garlic press
for $10, right?
You have to give away 77 units
you would pay Pageoneify 77 units time times $10, which is
the full price or $770, right?
Pageoneify would give away for full price 77 units
to all these people out there in the world,
they would buy them at full price and then you get all of
that money from those 77 full price sales from Amazon,
right?
Because Amazon pays you out for those full price sales
and so you get most of your money back.
But it's basically a way and I know that's kind of
complicated but it's a way to
more or less trick Amazon into thinking that you get 77 real
full my sales and that's the only way now that actually
works to rank your product to page one.
So that is step four a long winded step four.
And I'm trying to add a lot of value to you guys.
Like, I know I could give like, just like Bs, kind of high
level answers like," Oh, you launch the product,"
but like, I want to give you guys real value in this.
So that's step for Part one is getting reviews.
Part two is getting your product to page one.
And then Step five is marketing, right?
So I like to say that Amazon is five steps
marketing on Amazon, you do it in two ways.
You do it with Facebook, Instagram, right?
The traditional forms of marketing.
I'd say that that's like a small portion of it.
The big part of marketing on Amazon is using Amazon's
platform itself.
- Okay,
- Which people call Amazon PPC, right?
Or Pay Per Click.
How you do this is
you create PPC campaigns and what you would do is you would
type in all these words that you think people are typing
into Amazon and like, let's say that I'm selling
a garlic press right I would make a PPC campaign for
stainless steel garlic press, for jumbo garlic press,
for small garlic press, for white garlic press,
for metal garlic press for like Garlic chopper,
for garlic mincer words that are similar, right?
And then anytime somebody types in one of those words,
Amazon is going to actually show my product
as a sponsored ad, right?
And people are going to click on it and buy.
And it's as simple as that, right?
PPC for a lot of people, is the most complicated part of the
entire process, which is why in my program, and what I teach
my students, the two most in depth parts are
product research and Amazon PPC.
Because if you can master PPC basically means that if
anybody ever searches, anything's like,
even close to your product, your product shows.
- Its gonna pop up?
- It's going to pop up, right?
And if it pops up, they buy and if they buy,
you get ancillary kind of complimentary benefits.
Because if somebody types in garlic minister buys your
product that they see an ad for Amazon says,
"okay, that product must be related or applicable
or relevant for garlic, mincer,
let's give that product organic rank for the word of garlic
mincer and then the next time somebody types in
garlic mincer, your product might appear naturally for free
and then you no longer have to actually pay for that
impression or that sale.
- Wow.
I love I love that strategy, because I actually do the same
thing with affiliate marketing.
- Yeah.
Where it's like a two headed approach.
It's like paid traffic, so like that sponsored ad, right?
That just boost you right up to the first page
and then also the organic because once you start
getting sales, organic ranking slowly starts to creep up.
And once your first page organically and you're on top,
on the PPC, you are just dominating at that point, right?
- Exactly.
Yeah. - Okay.
And we do that, we take the exact same approach, right?
We want to be everywhere anybody ever thinks about a product
similar to what we have?
- Yeah.
- We're in their eyes.
And if you're if you're shown to the most targeted eyes,
you get the most sales if you get the most sales,
you stay on page one
and the process continues to snowball, right?
Because once you're on page one, you basically stick there
you start to get more and more reviews.
Your listening starts to become more and more valuable,
which is the beautiful thing when you go to sell your
Amazon business, right?
One of our first Amazon businesses we made has so many
reviews and such a dominating a such a dominating kind of
environment for all of the different areas of the business,
the niches and product niches.
So dominant because of the reviews we've built over the best
16 months that the actual business itself is more valuable.
So your listings literally build equity.
And which is which is very hard to kind of
duplicate on the internet, right?
The longer that goes on that your listing builds, reviews
and sales history and things like that, it becomes more and
more and more valuable.
So when you go to sell, right?
So we're currently in the process of selling one of
my first businesses for 500 grand
- Wow - For Amazon.
And so that's hopefully gonna clear in the next like month
or something like that.
And the only reason that that's happening is because of the
amount of reviews and the amount of sales history that we've
had over the past 16 to 18 months.
- Yeah, so it has this age and you can't just like
do that overnight?
- Absolutely not.
Especially these days..
- Especially these days Amazon removes all your reviews.
If you're faking them.
- Uh huh. - Yeah.
- All right. Okay.
I think we have one more step or is that...
- That's it.
Actually yeah.
- Oh, wow.
Okay, wow.
Man, this is insane.
- I know it's a lot (laughs)
- The value that you put in this video,
I'm just gonna be honest with you guys,
I've taken a $4,000 Amazon FBA Course out of my own pocket.
I spent the money, they didn't pay me or anything like that.
I took that course, but in this, I think it's been less than
an hour, I feel like I've gotten like as much value
like no joke.
Because you basically gave me a crash course and you
actually gave me tips that I can like, take action upon.
- Yeah, like, I mean it, you have to have real actionable
tips and the problem with some of the $4,000 courses like
the those the founders are so removed,
like, they are a part of it they are helping their students
they don't have Amazon businesses anymore.
They just they just spend their time selling the course.
Right. I still have multiple seven figure Amazon businesses
and thousands of students that I interact with
every single day.
So I know what's currently working,
I know what's currently not working.
I know the little tricks and the hacks and the the mistakes
to avoid and that's how I tried to design my program
and help my students and the people that I teach on my
YouTube so that people can really take this stuff
and immediately implement it in their business.
- Wow, that's amazing.
All right, so do you have any other resources for people,
do you have a training that you know you offer to people on
if Wanna tell people who are interested in learning?
- Yeah yeah, absolutely.
So we do have a completely free training if you guys want to
take a look I think ODI will be nice enough to leave it in
the description for you guys. Okay.
Where we can go much deeper right because like this
you can't go as deep as I'd like to in a YouTube video it's
just not a long enough like process and so we have a longer
training completely for free.
If you guys want to learn more about how you can really get
started with your Amazon business today
and we'll have that in the description for you guys
if you do want to learn more.
- Alright so if you guys enjoy Kevin David's presence.
If he gave you guys value which I know he did,
comment below, like this video first of all,
but comment below Amazon FBA for beginners.
If you want to see him come back for some product research
hacks that he can show you guys.
- Yeah, product research guys is the most important part of
the whole thing and no one goes deeper into like real
implementable hacks and strategies like nothing high level
real stuff that you can implement yourself today from an
Amazon FBA product research perspective.
So comment down below Amazon FBA for beginners.
If you guys want to check it out.
And maybe ODI will be nice enough
to have me on for another round.
- Thank you, Kevin.
I appreciate it as always.
Thank you.