hi I am bubbly naboo Beluga I am a
Seminoles organizer coach and speaker
helping you unlock your true potential
and today I want to give you the four
main steps that you need to follow to
sell anything to anyone in today's
online world pay close attention here if
you're a person or a company offering
products or services that you promote
online on the online platform such as
social media because these four steps
will help you build a brand that people
will naturally want to buy from again
and again and if you miss any of these
four steps in building the relationship
with a client from the moment they
interact with you from for the first
time to the moment you ask them to buy
something from you your sales effort
would suffer this four step formula is
not mine I got it from an author called
Joel comm and I wanted to share it with
you because it represents everything
that makes online branding successful in
four simple steps so here it is like me
know me trust me
pay me step one is like me people need
to decide if there is something
interesting or fun or valuable about you
or your company so that they like you
enough to make the first connection and
want to find out more about what you do
so right now for example if you're
watching a video of me for the first
time or even the second or third time
but haven't had any other interaction
with my business or me you're trying to
decide if you like me enough to follow
me online and make that first connection
to like my page subscribe to my blog or
join one of my free webinars to get to
know me better
step two is knowmy once people like you
and make that first connection they
start following your work and getting to
know you or your company better through
the way you interact online that's why
you always need to be providing your
greatest value online and build
relationships with people without having
expectations
some examples of value you can offer so
that people get to know you could be in
the form of interesting articles videos
fun posts free vent live streaming where
you can start building relationships and
interacting with people
step 3 is trust me after people interact
with you for a while if you have done
your part in giving value and building a
relationship correctly people decide if
they trust you enough to buy something
from you and step 4 is payment if you
have built the relationship of trust by
adding value if you no trust me if I
have added value to you then you're
ready to pay me and make your first
purchase in my case for example would be
to attend one of the seminars I organize
or join one of my coaching programs I
know that people who come to my seminars
have been through a journey of getting
to like me know me and trust me before
making the decision to join the event
and most of them have interacted with me
or my team a few times before they make
a decision the main thing you need to
have in mind here in this process is
that today sales are made by building
relationships and giving great value
take time to build the relationship
seeking to offer the greatest value you
can and without having direct
expectations or asking people constantly
to buy something from you or pushing a
sale too early in the relationship the
biggest mistake people make in sales is
that they try to jump straight to step
four so their sales efforts fail and
they don't understand why if you're
skipping straight to step four you are
essentially operating somewhere in the
80s or 90s when aggressive selling
tactics used to work to some extent
however you need to learn to market
yourself in the year we live in
if you go on your social media profile
and all you post on your wall every day
is buy my stuff buy my stuff then you go
straight to step four to pay me skipping
all the other steps it's like meeting a
girl and as soon as you meet here two
minutes later you ask her to marry you
even if under different conditions you
might be the perfect match for each
other and she might be looking for a
husband who is exactly like you she is
probably going to run away and think
you're crazy
because you didn't take the time to
build a relationship before you ask her
to marry you I have clients that have
been following me online for more than a
year or two before that I started
trusting me enough to make the first
purchase and now they're my best clients
they keep buying again and again and
recommend me to others because I take
time to constantly build relationships
and give value without having
expectations in your marketing efforts
always remember that today people buy
from people they know like and trust if
you put in the time and the effort to
build relationships with people who know
like and trust you you can monetize that
any time over and over again if you got
value of this video let me know in the
comments below
and if you would like to know more about
me and upcoming events you can join look
for a link somewhere around this video
and connect with me on my page and
youtube channel this is probably no
Beluga until next time make sure you add
value to people and take time to build
relationships so that people like you
know you and trust you and your brand
will naturally become attractive to the
right clients