in today's video I'm gonna be showing
you how to create and sell an e-book and
welcome back to my channel and of course
if you're new here welcome my name is
Aaron and this channel is all about
helping you to build the business and
life of your dreams now a lot of people
have actually asked me since I came out
last week and advised those affected by
the YouTube Partnership Program to just
create an e-book a lot of people have
come and said well how do I actually do
that and it's funny because I had this
video already planned already in the
works so I thought this is the best time
to come out and create this for you so
what I wanted to do today it was
literally take you through all of the
stages that you would need to go through
to actually create a profitable and
really helpful ebook that you could sell
to any sized audience and that's what
we're gonna do today so if you do like
this video I would very much appreciate
it if you gave it a big thumbs up and of
course if you are new yet then and
consider subscribing and put out new
videos every single Tuesday and Friday
alright so what I wanted to walk you
through as I said was every single stage
that you would actually need to go
through if you are going to not just
throw something together but actually
create a really profitable really great
product as an e-book that you can
continue to sell as your audience grows
on whatever platform you prefer
obviously I mentioned to selling an
e-book on YouTube but this is across the
board for your business or just for your
personal brand so we're going to walk
through each individual stage now I do
say that most of you will probably just
want to jump into stages 3 and 4 but
without stages 1 & 2 your ebook is not
going to be as helpful and therefore as
profitable as it could be trust me I've
worked in NPD new product development
for a few different companies and I know
that there are stages that you really do
need to consider if you're creating a
product in any injury
and that is not exclusive of e-books so
please make sure you do take the time to
complete stages one and two if you are
going to create a really great product
so stage one is the planning stage and
this is really important you really
really need to think about the outcome
what your ebook is going to actually be
able to achieve for people is your ebook
going to be and just purely for
entertainment purposes is it going to
create some type of result for people is
it going to teach people things is it
going to be an opinion paste based piece
whatever your idea is whatever your
subject matter is whatever your skill is
your area of expertise your passion is
start to really brainstorm ideas and
outcomes that you want people the
purchases of that ebook to be able to
achieve it's really important that you
know this before proceeding because what
you'll actually find if you don't know
the outcome when you're actually coming
time to develop this product you'll find
yourself probably going off on a tangent
and getting really lost in your own work
because you don't know exactly where
you're heading with what your create and
therefore if you're confused about the
product so will be consumers and
there'll be no testimonials there'll be
no reviews no-one will continue to
purchase it so making sure you actually
know exactly what people are going to
get out of purchasing this ebook before
you even start to create it also with
the planning stage you actually want to
start planning out what you are going to
cover in this ebook so once you know the
entire outcome for the e-book start
actually planning out the product itself
how long is the e-book going to be is it
going to be in chapters sections phases
what is each phase going to cover how
are you going to present it is it going
to be a workbook is it going to be more
just a reading style book is it going to
have pictures plan all of those kind of
smaller details out in the beginning so
you can really just start to map out
each phase of this it's really going to
help you when it comes time to putting
it together if you've got a plan
for each individual section rather than
starting on a blank page from page one
and trying to put it together page by
page if you
got that plan there it's going to be a
lot easier for you to develop and then
the second stage if you really want to
create a profitable product and this
isn't just for ebooks tip this is for
any products you want to create in your
business go ahead and actually do some
research go out and actually have some
conversations with people and say hey
this is my idea this is what I'm
thinking of creating is this going to be
beneficial to you would you buy this how
much would you buy this for really start
doing some of that consumer research
that marketing research so that you can
gather feedback and further fine-tune
your product you know it's amazing that
you have all of these great ideas but
you really do want to get feedback
because sometimes our ideas could be
better with the feedback and the
responses from others so go out and with
your plan with that structure that
you've put together and say send it off
to a couple of people being like hey
does this look like something that you
would purchase if not why not how can I
make it better where are the gaps
identifying the gaps in your product is
really important as well so asking
people where are the gaps and making
sure that the feedback that you do get
you're not getting offended by it but
you're actually implementing that to
create an even better product before you
even start developing it and now it is
stage 3 which is actually the
development of the product so my
preferred way to create ebooks is in
canva - canva is actually a free program
that you can use where you can create a
whole range of different graphics this
is really good for anyone who isn't
necessarily design orientated or the
most kind of technically designed
creative type of person because Canberra
has a lot of templates that you can work
off of you can tailor them to be your
own you can create PDF files in there
and you can create them really looking a
lot better than if you were just going
to create this in Word and then
transforming that into a PDF document
the Canberra canva is really good and I
suggest that for anyone who is a
beginner if you are a little bit more
advanced or if you are a lot better off
with programs in the Adobe suite then my
suggestion would be to go with InDesign
and even if you aren't really design
orientated but your tech orientated what
you could do with InDesign is to buy a
template
somewhere like a creative market you
could buy a template for a media kit or
a magazine or a presentation or a annual
report whatever kind of design that you
look like and then obviously tailor the
information in that to suit your ebook
but you would have to edit that in
InDesign and they cut the program even
for me I find it too complicated but I
just find canva to be so much easier and
so much less time-consuming so the
options are there depending on your
skill level but my suggestion is to go
with canva so all you need to do is
spend the time make sure you through
this development stage you're working
off of that plan still trying to get
feedback as you go along as well I would
do a first copy send it out to a couple
of people and get feedback once you've
done on that as well making sure that
you are having people read it before you
actually put it together as a final
because there might be some things that
you've explained that just don't make
sense to other people it might be some
gaps in the information because you're
basing it on your own area of expertise
and often you know more than other
people do so when we're explaining
things we often leave gaps so making
sure you really are having people test
that making sure you're having people
proof read it oh my god even coming from
me this is something that is so
important but making sure you're having
a couple of people actually proofread
this document you know you are selling
this for money it's really important
that you understand even if it's only
five dollars that there is a level of
professionalism behind this product so
making sure that it is proof read that
you have got it tested by people and
that it is really really easy for people
to understand and to enjoy once you've
actually got your finalized products
with all of the feedback and you've made
all of those tweaks then you save it all
you need to do is save it as a PDF
whether you did end up creating it in
Word or InDesign or anything like that
the best file option for you is to just
save it as a PDF save it to your desktop
make sure you back that up as well on an
external hard drive or the cloud you
don't want to lose your work making sure
that you save that to a PDF
now the next one final stage is
obviously distribution and that is how
do you actually go about selling this
there are multiple ways but the best to
that I
and recommend to anyone who does or is
considering a website is to use either
wordpress with the plug-in WooCommerce
or to use Squarespace commerce so if
you're going to sell things unsquare
says you must upgrade to the commerce
version it is an investment but again so
is pretty much anything when you're
making money online but if you've
already got a wordpress site then you
can use the plug-in were cominis now
with both Squarespace and commerce what
you would need to do is install it
create yourself a product and both of
those will have the option to create a
digital product so pretty much all you
need to do is create a product take the
front page of your ebook and use that as
the product image write a description
about what your ebook is about
remembering that people are out results
they don't might also talk about the
outcome talk about what people can
expect from the book not there's 94
pages with pretty pictures in it talk
about what people will get if they
purchase it that's how to make sales and
then make sure you select a digital
product for both work on us and
Squarespace commerce all you'll need to
do is upload that PDF file to your root
Commerce or Squarespace commerce and
then when someone does purchase that
product then they will see sent an
automatic email that will be delivering
them that ebook it's really important
that you do it this way because you
can't just have people pay you either
through PayPal or something like that
and then rely on manually sending in
that product because if you're asleep
and somebody from the other side of the
world buys it they're gonna be pretty
sucks when they don't get that product
sent to them immediately the final piece
on that is that you do need to have a
payment system for you to be able to
accept those payments both Squarespace
commerce and WooCommerce integrate with
a lot of the payment systems but my
suggestion is that you either have
PayPal for business meaning that you can
accept payments on that or stripe now a
lot of people obviously do like to pay
with a PayPal account so it is good to
have PayPal PayPal business just charge
you a fee it's 3% so if your ebooks $5
you can imagine that's not very much but
you do need to have the paper
business account and not just a normal
account so you can set up it that way
strike is another really great option
for you Sam cart is another really great
option there are multiple different
integrations that you can have but my
suggestion is to have either PayPal or
stripe or book now once you actually do
have all of this setup you've got your
payment system set up you've uploaded
your digital download you've set the
price for your ebook you've got it all
ready everything's ready to go you've
got a way that people can link to it
from your website and you can put that
in your YouTube description etc do make
sure that you test the entire sales
process yourself by either making the
price zero for that test period and then
purchasing yourself or even just
purchasing yourself you'll get the money
back less fees but making sure you're
actually testing it yourself so
everything is fluid that the digital
download is being delivered to you in
box and everything is smooth before you
actually go out there and start
promoting and that product to people
they're making sure you are testing that
fluidity of GB payment process to get
the e-book yourself before actually
going out in there and promoting it I
really hope that was helpful I really
hope that that showed you a step by step
guide I'm sorry if it was boring to
anyone who's not interested in actually
creating an e-book but those are the
exact steps that you need to take to
create yourself an e-book you can create
an e-book in anything honestly there are
so many amazing ebooks out there and you
could do in like anything to do with any
topic whatever topic you have in your
heart it could be about knitting it
could be about the best way to treat a
kitten it could be about how stop
wasting food it could be about the best
ways to get fit for summer it could be
about how to create an e-book you could
create an e-book on how to create an
e-book it could be on photography it
could be on graphic design it could be
on bird marketing business anything
honestly just learn something use it
implement it in your business and create
an e-book about that it's really really
not difficult you've just got to do the
work so I hope that was helpful please
do leave me in the comments if you have
any questions and you're not
understanding any of these steps because
I'm more than happy to continually guide
you through this process thank you so
much for watching and I will see you
next video
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