How to sell online australia
How to Sell on Amazon Australia 2019
when I first started selling on Amazon
in the u.s. back in 2015 some of our
mates genuinely thought I was joking
jump ahead four years later with the
continued growth and success of Amazon
the e-commerce giant has made its way to
my own home turf Down Under
entering at the end of 2017 Amazon now
has two warehouses in the country they
offer prime as well as FBA making it a
solid opportunity that sellers should
consider I'm gonna show you exactly how
you can sell on Amazon Australia too and
why this Marketplace is prime real
estate first things first
why should you consider selling on
Amazon Australia while online shopping
is big in the u.s. it is still somewhat
establishing itself in Australia in the
u.s. Amazon accounts for 50% of all
online shopping whereas online shopping
in Australia makes up just 9% of total
retail sales so is it worth selling on
Amazon Australia now or should you wait
for things to develop from my point of
view the Australian marketplace is a
great opportunity to get in on the
ground floor and build a solid
foundation for long term sales for
instance think about the goldmine of
reviews waiting to be acquired over time
on multiple products and how this can
help distinguish yourself as a reputable
seller and defend the competition once
it does set in obviously this won't
happen overnight and make you an instant
millionaire but with a carefully planned
strategy and some smart product research
you're bound to make your mark early and
reach success in the years to come
another reason why you should consider
selling on the Australian marketplace is
diversification Eric if you want to
build a strong long term business then
selling across a number of Amazon
marketplaces can be another important
component of reaching long term
financial goals while minimizing risk
now if we look at the patterns with
brand registry in the u.s. right now
there's a big push for third-party
sellers to become brand registered not
only does this allow sellers access to
advanced features such as enhanced
content and better defense against
counterfeiters there seems to be more
support from Amazon towards registered
sellers in general not to mention more
and more shoppers these days are looking
to brands that they can trust and
continue to buy from Struve you don't
need a trademark on day one but I would
add it to your plan as soon as it makes
sense for you so he can sell on the
Amazon Australia marketplace well any
man and his dog really from established
international sellers looking for
another marketplace to assad's ease it's
an open playing field
there are now two fulfillment centers
placed in two of its most populated
cities one situated in Melbourne and the
other in Sydney at this stage the main
delivery partner for Amazon Australia is
the government-run Australia Post okay
so you're most likely curious by now how
much does it cost to sell an Amazon
Australia well first up they charge 4995
for their monthly subscription fee this
is in Australian dollars as well and is
the standard fee for sellers across the
board
Amazon Australia will charge your
referral fee every time you sell a
product the same as the US this fee
varies depending on what type of product
you're going to sell but usually it's
six to 15% same as the u.s. to begin
with you need to register a seller
account through Amazon services
Australia the signup process is very
similar to registering an account in the
US you'll need usual details such as
identification business name address
phone number and a chargeable credit
card and your tax information like any
Amazon Marketplace the money you earned
from sales needs to be deposited into a
bank account in the currency of the
country that you're selling in so
instead of going through the hassle and
worry of setting up an Aussie bank
account you can use a digital payment
service such as Payoneer and transfer
wise this is an easy way to receive
money from your sales in Australian
dollars and convert them back into US
dollars just quickly Amazon Australia
charges all fees and pays you in
Australian dollars real quick if you're
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there are more than 20 categories to
sell in Amazon Australia and like any
other marketplace this is likely to
expand over time as I mentioned earlier
jungle sky isn't available yet for
Amazon Australia but having said that
there are a number of smart ways you can
still do product research if you're
willing to put in the work let's look at
a couple of examples
first up why don't look at patterns from
the US market on long-standing products
and see how this might work on the
Australian market for example let's head
over to amazon.com and search for water
bottle immediately we can see the best
selling water bottle has in excess of
3000 reviews and others over the 2000
review mark if we click the jungle Scout
extension we see this is a product with
high demand and high competition this is
not a product you would think about
selling immediately on the flipside
there are an average of 4,000 monthly
sales and over a hundred and fifty
thousand dollars in monthly revenue if
we head over to Amazon Australia and
type in water bottle we see Amazon's
choice for this search has only 44
reviews and the other items are well
under the 20 review mark just remember
what I was saying earlier in this video
there's a goldmine of reviews waiting to
be racked up over time on Amazon
Australia secondly viewing what's
trending on Amazon Australia can give
you a heads up on what potentially could
be a good product to sell if we click on
the bestsellers tab and click on Movers
& Shakers and then choose kitchen and
dining category we see what products
have been gaining traction over the past
24 hours
for example this knife that's not a
knife that's a knife again we're just
focusing on finding products that have a
lot of demand but this time they've been
validated on the Australian market
itself now this strategy wouldn't work
in the US as these movers and shakers
and best seller lists would be too
saturated there however many of these
still have very few reviews and low
competition meaning they are amazing
opportunities in Australia thirdly
another way to find potential products
to sell is by scanning the
competition on other popular Australian
platforms such as eBay search for
tablecloths on eBay and filter down your
search settings to format Buy It Now
condition new item location Australia
only if you scroll through the search
results you'll see the number of units
sold in bold red writing under the price
of the item let's look at this wedding
party table cover for instance after
choosing the listing we can see that
more than 20,000 units have been sold
clicking into the purchase history
reveals the items sales quantity and
dates of purchase again this is some
valuable data that you can use to choose
your next Amazon product another great
place to source product ideas is
Kickstarter for example just simply
search for design projects from
Australia and sort by most funded here
you'll find countless funded projects
that are highly sought after by
Australians which are sure to get your
idea juices flowing websites such as
Kmart Australia's online store have a
neat little tab that shows you what
products are popular sellers with their
Australian customers check out what
popular items are selling in the kids
wooden toys category or here in the bed
and linen category who wants to buy a
bill is that overall it's a good idea to
start with product ideas that you're
passionate about and then callate a list
using the product research ideas I
mentioned throughout this process
you should begin to niche down the ideas
and get a good understanding of what
will sell and what will not conducting
product research in Australia is a
little bit of an open playing field
simply put you want to look at what
product sell in other markets be
prepared to do the research and make
sure it will sell in Australia is it
harder to do in Australia heck yes is it
a bad thing not at all
the easier it is to do means you get a
lot more seller competition the people
who are willing to put in a little bit
of elbow grease at the start are gonna
get leaps and bounds ahead of the rest
that's why I see this as a good thing to
strengthen the product research phase
you can also go that extra step and send
in three or four smaller products at a
lower quantity to see
well they sell sourcing smaller amounts
can help you test the viability of the
products you choose and reduce any risk
of selling a potential dud
as for sourcing Aliexpress is a great
place to purchase smaller units for this
purpose when it comes to tax Australia
works on a unified tax system which is a
lot less complex to deal with then say
the US they charge what is called a
goods and services tax
good-old GST GST applies to any product
that is imported into Australia as well
as when purchased by a customer as for
customs duties when importing into
Australia it's usually 5% of the value
of goods however this is dependent on
the tariff clarification of those goods
so as a quick overview 10% GST is
charged on the value of the goods you
are importing the value of the imported
goods is worked out by combining the
costs of the goods value plus GT fees
and any freight and insurance costs now
once your goods are selling in Australia
there's also a 10 percent GST charged
when a customer buys your product we
recommend checking the Australian Tax
Office and the Australian customs Border
Protection Service for any further
information on taxes and customs duties
this is especially useful if you're
selling from a country outside of
Australia advertising features on Amazon
Australia pretty limited compared to the
u.s. marketplace having said that there
are enough features at the moment to
support sellers as well as entice
customers as the Australian platform
grows so will these features promotional
features such as free shipping and
offering a percentage off and even
Lightning Deals are available Plus in
June 2019 sponsored ads or PPC was
released to Australian sellers although
in its infancy it has been reported that
some sellers have been seeing cost per
clicks of just two cents Australian how
cheap and easy does that sound you can
make your products to the top of the
search results by spending next to
nothing well there you have it made I
hope today's video has given you
valuable insight into the promising
marketplace of Amazon Australia I'm
really excited to see what new features
and selling categories
we'll be added in the years to come as
Amazon grows in Australia if you're
thinking about selling on the Australian
platform be sure to do enough research
into local requirements and what is the
best way to minimize your costs now it's
over to you
have you considered selling on Amazon
Australia or are you already doing so
let me know in the comment section below
I hope you found a lot of value in
today's video please give me a big
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videos like this one all the very best
and I'll see you in the next video
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