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five rules for selling digital advertising

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welcome to insights and analytics we're

going to talk today about five rules for

selling successful digital advertising

campaigns we're going to focus in on

digital advertising and what is the best

way to be successful so when when you're

working in digital advertising you

notice that is is a process of

identifying what the advertiser needs to

succeed and while many salespeople

marketing managers and advertisers are

getting caught up in trying to

understand the technology in all of its

complexities they're missing the value

analytics and data analysis and insights

are not what makes a campaign successful

researching your AdWords reports se

organic keywords user segmentation

analysis from social networks and

defining the demographics and the geode

targets are killing most businesses this


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how to sell advertising space