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Online Advertising: Crash Course Media Literacy #7

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Have you ever been window shopping?

Just looking in the windows of stores...browsing?

Did anything from the store ever just...follow you around?

You’re browsing for a new hat and see one you like, but pass it by.

Then in the video game store next door the hat is just...sitting on the shelf?

And in the clothing store after that.

Looking at you.

Following you.

Last episode we talked about advertising, and the long history of techniques for getting

us to buy things.

In today’s episode, we’re looking at what happens when those techniques move online,

where you might be followed much more than you think.

In the olden days, before online shopping, stores didn’t know what you were looking at.

They couldn’t track your shopping habits and then place advertisements for stuff you

like wherever your went.

Hats were just hats; they couldn’t follow you around.

Traditional advertisements were contextual, they were put in specific places – or contexts

– where advertisers expected people to be.

Commercials during must-see TV, billboards along traffic-filled highways, pages in popular

magazines.

Places with lots of eyes and people with nothing else to do.


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