How to sell online advertising effectively
6 HIGHLY EFFECTIVE Marketing Tactics To Promote A Product
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you could be offering the best product
around but if you don't promote it
properly your sales will definitely
suffer there are tons of marketing
tactics out there and i know could
probably feel a little bit overwhelming
like maybe you don't know where to start
now the truth is an eclectic mix of
tactics doesn't make for a compelling
overall strategy what you actually need
is focus so today we're going to show
you how to get results fast by going
through highly effective marketing
tactics to promote your products and
skyrocket your sales
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video
so these next tactics that i'm going to
talk about these are digital marketing
tactics that actually work
but before we dive into the specific
tactics i think it's essential to
understand your audience um before you
actually go ahead and market a product
to them so make sure that you're taking
the time to do some competitor research
do some market research
so that you can choose the best tactics
that work for you and your business and
also make sure that you're picking from
this list a tactic that's you know
enjoyable for you you want to make sure
that you're having a good time running
your business and then you know once you
choose that one that makes the most
sense for your business you're gonna
take it and you're gonna run with it
so tactic number one is press coverage
getting featured by a popular
publication or a popular instagram
account can result in a surge in sales
especially if you share the same target
audience so for example bay area based
startup lark they sell self-cleaning
water bottles and the founder justin
wang used its innovative features as an
angle to get covered by forbes by wired
and by business insider so who is this
tactic right for well if you have an
innovative product or if you have a
knack for storytelling press coverage
will be right for you editors are always
on the hunt for a good story so if you
can make their job a little bit easier
by presenting them with you know a
really well told story wrapped up in a
nice little ribbon for them then you
might wind up in a best of list like
this one over here or you can end up in
an article that's written just about you
like this one over here so how can you
get started well you can hire a pr firm
but if you're trying to save a bit of
coin you can start out by checking out
the editors of the publications that you
would like to be featured in
so you can begin by connecting with them
you know you could follow them on
instagram you could dm them you know
chat them up a little bit start building
a relationship this is definitely a bit
of a more long-term strategy it's a
longer term play but it's a proactive
tactic rather than you know just waiting
around hoping someone will pick up your
story and hitting the right audience at
the right time with the right content
could result in a huge worse in sales
and brand advocacy
the next tactic is leveraging
marketplaces so having your products
available on marketplaces like etsy can
be a passive yet effective way to make
more sales so for example theresa
mondelli she is the founder of
restoration paints etc and she uses etsy
to sell her home decor goods she uses
etsy as a way to get in front of new
customers that would have never known
about her brand otherwise this powerful
e-commerce business is a one-woman show
but she makes hundreds of dollars a day
just because etsy is helping her make
those sales so who is this tactic right
for
using marketplaces is perfect for those
that are looking to start building out
their marketing funnels what i mean by
that is having a presence on popular
marketplaces can be a part of a larger
strategy a marketplace can make new
customers aware of your brand and over
time you'll lead them to your shopify
store and turn them into loyal customers
so how can you get started with this
tactic so start by standing up for
popular marketplaces you should try etsy
you should try fair those are going to
be really good for artisans and makers
and now amazon for example that might be
more suitable for drop shippers
so the next tactic is using paid
advertising so using paid advertising
like facebook ads or like google ads
this can literally increase product
sales overnight so for example ace runes
he's the co-founder of threat heads he
spent 200 000 in ads but he generated
1.8 million in revenue so who is this
right for
this is right for entrepreneurs that
have the capital to shell out in order
to see big results spending thousands of
dollars a month is not uncommon so how
can you get started
you can start you can literally start
today by educating yourself on how to
run facebook ads so you can check out
our facebook ads for beginner video
right up here that's just gonna walk you
through how to set up your first
campaign if you're not really in the
market to learn an entirely new skill
then you should check out some agencies
and they will be able to help you and
you can also work with freelancers as
well
all right so next tactic working with
influencers so working with influencers
that are passionate about your industry
and they believe in your product and
believe in your industry that's going to
really help expand your audience and
it's really going to make you some sales
so for example amy liu she is the
founder of beauty brand tower 28 and
what she did was she sent out 200
packages in the early days and she sent
out packages to um huge youtube
influencers she didn't even think that
some of these people would ever talk
about her but this one youtuber named
nicole guerrero she posted about the
brand and that helped tower 28 make 150
orders overnight so who is this tactic
right for so this tactic is pretty much
right for anyone any product any
industry this is one of the most
accessible marketing tactics because you
can work with huge influencers you can
work with micro influencers you can work
with huge budgets you can work with tiny
budgets no matter who you are no matter
what you're selling you can leverage
influencers to help you promote your
products and help you make more sales so
how can you get started
start by finding influencers across
different platforms and you know just
start reaching out to them send them
products in exchange for the content
they create or if you actually have
budget you can you can pay them for a
shout out and that will give you a more
in-depth shout out
as we've probably gathered by now
marketing is a deep topic so if you're
interested in learning more you know
even you know just beyond the scope of
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going to learn how to go from first day
to for sale in this free training course
so i will make sure to drop that link
for you guys in the description box if
you do want to join
building facebook group communities
so build a facebook group and include
your die hard fans and your loyal
customers you're going to want to
include them in the behind the scenes of
your business maybe you want to give
them some sneak peeks or some exclusive
perks because building a community is
going to help foster brand advocacy and
it's also going to foster word of mouth
and all of this is going to lead to more
sales so for example blumon hair paste
has a facebook group of over 40 000
members and they use this community to
promote their new product drops they
also use it as a research tool by asking
their members what they want and what
they need
and then they're able to make incredible
products with this information and
really foster a community and increase
their sales so who is this right for
this type of marketing tactic is right
for pretty much anyone anywhere but it's
going to be especially effective and
especially powerful if you by nature are
a community builder so if you like to
bring people together and you have a
knack for you know like appropriately
timing
when is the right time to promote and
when it's the right time to community
build then this tactic will be perfect
for you so how can you get started super
simple you just want to start by making
a group and inviting your current
customers
if you don't have customers you can
actually invite complete strangers that
you know might have an affinity towards
what you're selling so if you're looking
for these strangers you can definitely
find them on reddit threads you can find
them on instagram you can find them on
tiktok you find them on youtube um yeah
just reach out invite them and i'm sure
they'll be flattered
all right next tactic
being an early adopter on new social
media platforms so establishing your
business's presence on new social media
platforms before they even explode can
be a really great way to get ahead of
the curve and start promoting your
products to a massive audience for
example send a friend allows customers
to send stuffed animal care packages
anywhere in the world and tyler mack he
leveraged tick tock to scale his
business to a 5 million dollar business
so who is this right for this is pretty
much right for anyone as long as you
have the patience to um like hop on a
social media platform before it actually
blows up so if you find joy in creating
content then this is going to be perfect
for you so how can you get started well
if you're just getting on tick tock
right now i would not consider you an
early adopter but it might be a good
place to start for now but you can also
get started by you know just keeping an
eye out on emerging social media
platforms the key is to be ahead of the
game here right every social media
platform is cyclical and you know
somewhat generational before facebook
there was myspace and then after
facebook there was instagram and then
came tick tock right so we can see you
know everything has a life cycle you
want to keep your eye open for that next
platform and maybe start following some
tech publications so that you can be
ahead of the curve
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you in the next one bye
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