hey guys Nick Arman is here so welcome
to the channel I wanted to bring to you
some really cool bit of news that just
came out from Google in the last week or
so basically you can now sell on Google
shopping for free so stay tuned right
till the end guys I've got some cool
little tips coming your way if you do
enjoy the channel please subscribe hit
that notification bill like comment let
me know your thoughts so guys you know
obviously people are doing it tough and
you know Google is wanting to help
people out so what they've done is
they're trying to take on Amazon in the
e-commerce space and they've opened up
Google Shopping listings so under the
Google surfaces program it's cool it's
opened that up to people for free so
what this basically means now guys is
that you have a new kind of skill set
that is needed and that is Google
Shopping SEO okay so just like there's
search engine optimization for text ads
and websites this now needs to be done
with your Google Shopping ads now don't
worry guys I'm gonna explain everything
to you so you're gonna need you're gonna
find out everything you need to know
about how you can make use of this new
program okay so you're probably
wondering you know firstly why would
they do this I think basically to get
more people on their platform alright so
obviously Amazon Pinterest and a bunch
of other people have come in and taken
some of their market share why would
they open this up it's got to be to
their benefit the more people are on
Google the more people to get into their
ecosystem I think down the track either
Google will put more emphasis on ads or
still I believe ads are still gonna be
the main focus here so does this mean
you don't need to pay for ads anymore
now guys I think you're still gonna need
to pay for ads yeah this is only gonna
be one way of driving traffic just like
organic SEO is just one method of
driving traffic to your store this is
just gonna be a new one right so Google
does claim that the shopping tab
listings are going to be based on
relevancy well I do think that this is
the case I think a similar situation is
gonna happen at how to text ads appear
so text ads always gonna be at the top I
think that Google Shopping ads will
always be at the top no matter what they
say and then down the track organic
listings maybe I'm wrong but this is
what I see happening yeah the great
thing about these guys is that it's
gonna bring
people into Google's ecosystem more
people going to be buying from Google
shopping so the opportunity is gonna be
there for people that do advertise and
that are good advertisers with Google
shopping ads if you do want to learn
more about Google Shopping ads there's
plenty of content on my channel so make
sure you go and have a look I'll leave
some links below just in case you're
interested in some videos that may help
you so the more people in this platform
guys it's going to increase the
potential size of the pie and basically
Google is going to be able to take some
market share from other people gonna be
better for you because more eyeballs on
your products so more opportunity for
you to sell so what do you need to
participate guys this is very very easy
I'm assuming if you're interested in
e-commerce or Shopify or any of those
things that you've been on my channel
I'm assuming you are a website ecommerce
store owner or an agency so you're gonna
need a website it's that simple an
e-commerce store so a Shopify site or
similar WordPress or whatever you're
using WooCommerce and then you're gonna
need a Merchant Center account you're
gonna need to turn on the services
program so if you go in there manage
programs and click service program
enable it you need a product feed yeah
so Google needs to know that you
obviously have the relevant info you
comply their policies and if you use the
app that I suggest this is going to be
very easy and you're just gonna have to
enable the program now I recommend you
upload all your products to the store
because it's going to give you a maximum
it's going to maximize your chance of
getting sales because if you only pick
and choose some there's no point this is
organic you may as well try and get as
many sales you possibly can for free
with this interestingly I have actually
enabled this from quite a few stores and
on one of my stores I managed to see a
huge pickup in organic traffic I did
just do a video on it in my course group
and upload it to my course within there
I've gone into great detail as to it how
I think you can maximize your chances of
making sales with this and so as I just
said guys it's it's already paying off
the two seconds that it took me to you
know turn this setting on its really
paid for itself
the other cool thing is guys that you
know Google is partnering with PayPal
and it's doing this - obviously verify
that merchants trustworthy and so it's
gonna allow seamless verification of
them right so it's gonna make it really
really easy for you
play tell Google you are a trusted and
verified merchant if you do use PayPal
if not then obviously it's just going to
be working through your current website
they probably wondering where are these
listings gonna up here it's gonna be the
shopping tab the Google Search tab
Google search page images and maps okay
that plain and simple that's where
you're gonna appear all of these are
going to be totally free alongside
obviously your paid ads so if you're
running both you obviously got way more
chance of maximizing your sales okay so
now what I'm getting asked a lot is how
can you make sure you appear frequently
for this so you're gonna need feed page
and add level optimization overall you
just want to be relevant and accurate to
other person's searching for so give the
user what I want keep them the page and
get them to convert and Google's going
to reward you so if you are interested
in optimization I have a great video on
it I ranked number one number two most
of time for this video go and check it
out
it shows you exactly the optimize your
feed and so there's gonna maximize your
chance telling Google you are a great
great great advertiser even though it's
free you give people what they want and
so your listings will appear organically
far more often now if you do want even
more info obviously there's a whole
section of my course on optimization if
you do want to check it out guys it's
still available at a very very cheap
price it is going up very soon so if
you're interested make sure you jump in
before I put it up it's way too cheap at
the moment and you're gonna get lots of
all my best content lotsa guys I like
this update for a few reasons
I can out boost my sales organic
listings to moons or people who start
their shopping journey on Google every
single day heaps people come on and they
start their journey researching on
Google so this is a great way especially
if they're able to incentivize more
merchants to get on so this is the
second reason it should start bringing
more customers over long term as people
get what they want they keep visiting
they tell other people increases the
size of the pie available in Google
Shopping take some of that Amazon market
share back so it also creates a whole
new industry and service that my agency
can offer people so obviously
shopping SEO is gonna be different to
normal SEO because people that do
ordinary SEO don't know how to use the
merchant fee okay so it's something new
they'll have to learn so people that
already cross the feed like us goo
shopping advertisers we can offer this
service and help boost people's sales
immediately feed site nadz optimization
has never been more important I'm a big
advocate of this most people don't do it
and so if you do do it and people like
me that do I'm gonna be able to make a
much bigger impact than other people and
I'm gonna be able to get people more
sales and also grow my own sales much
quicker so guys I hope you've enjoyed
the video as I said if you're interested
in my other content check it out
otherwise make sure you leave a comment
below letting me know what you think is
gonna be the result of this new change
getting as me good you think it's gonna
be bad ok stay tuned for more videos
coming very shortly and I'll see you in
the next one guys see ya