hey everybody Dan Henry here and today I want to answer a question I get quite a
bit and that is how do I get customers from my online course if I don't have
any money for ads it's a great question luckily I have the answer because my
first $100,000 I made with an online course really didn't come from ads I
might have spent a couple hundred bucks on a retargeting ad for an encore
webinar but it really wasn't much and it was largely organic so what I'm gonna do
is I'm gonna tell you the quick story of how I did a hundred thousand dollars in
in about 30 days and that'll kind of give you an idea of what's possible
without ads so basically what I did was I started a little community and I got
people into my community and I started testing theories out so you know I I
knew that I was gonna do a webinar I knew that I was going to sell a course
but I wanted to make sure a that the course was good and B that it would sell
and so what I did was I threw together a really simple kind of stripped-down
webinar didn't take me much time at all and in my group of people that were
following me for a little bit again total organic methods I did this beta
webinar I guess you would call it beta webinar to them and I sold a beta
version of my course and the promise there was that I would you know teach it
live they would not get the course immediate access they would they would
you know not get immediate access to it because it wasn't created but they would
be able to hear me teach it live and then they would get the recordings and
they would also get the refined version when that came out and so I did this and
I sold you know I don't know maybe 12 copies but that was enough that was
enough for me to get some beta students in and really figure out you know
I would do I would do a lesson live and if people were confused I would you know
redo the last Center I rephrase it and I would figure out what really is gonna
get them results and by the time this process was done I had people that not
only you know loved my course but they got extra special attention because they
were you know first in the door and so they got some good results right away
and I had some good testimonials to start off with and also as well you know
even though I threw the marketing together real fast because it was sort
of thrown together and it still sold that told me that the idea in the offer
was good and so I did this beta group and then once I knew that you know I had
the the marketing where it would sell and the people liked it I got encouraged
to then really put in the time to refine it and if I didn't do that process if I
didn't sell it and get a quick win I probably would have not been in cry
probably got discouraged trying to create this program and all this stuff
and not knowing if it was gonna solve it I got super discouraged
so what I did was I went ahead and really put in the time and effort to
create a refined version of the program and of the webinar and when I went in my
group and I said hey guys you know as you know I if you know a few weeks ago I
sold my beta webinar or I mean I sold my beta access to my course what we're
gonna do a new webinar we're gonna share some success stories and this is that
the other thing and I finally did a live webinar
based on the feedback I got from beta and everything like that and when I did
that live webinar I did 48 thousand dollars that day I did an encore of that
webinar I did fifty two thousand so in a 10-day period there I made about a
hundred thousand so it was all said and done he was about thirty days to a
hundred grand you know couple months if you want to count some of the basic
research I was doing and little audience building but I really worked my butt off
and I grinded and I really didn't spend hardly anything on ads and then of
course now I had a hundred grand in my pocket so now I had the money to spend
on ads and I did and from there I grew to now nearly 10 million completely
automated like I I made it may have done my webinar once live after that and that
was for a JV and that was just not it I don't like jayvees it didn't really do
well especially not compared to my auto webinar so from there I literally just
automated my course and took that money as my starting point and spend it on ads
and the great part was that as soon as I started spending money on ads because I
had really done the research from the beta process I really knew what to say
in my ads and and have my webinar convert and from there as soon as I
spent money I would get it back cuz people would buy so it wasn't like I had
a hundred grand budget as soon as I started spending money I got sales so
then I had more again even more money to spend I just scaled it from there and
you know we did last month we did over a million in revenue and seven hundred and
thirty one thousand and cash collected really good you know and that was that's
about a three years it took me to build that up think it's about three years
and now I'm scaling and flying and so it all started with me not having money for
France so you if you think that you have to have money for ads to get started
you really don't but what you do have to have money for is your basics and yeah
that's gonna be things like of a few pieces of software and whatnot like that
but really it's more for the right help because I could have done this so much
faster if I had helped and the thing is there was no real high-level help
available for me at that point and that's why I decided to create my sold
out courses program and I love this program because I can get on calls every
week with people and I created a program where I break down literally step by
step the exact strategy of how I did my beta how I did my live webinar how I do
my automating and how I master ads how I scale ads how I make sure the it's gonna
sell how I teach and make sure people love the court just everything it's all
broken down and sold out courses and people can get on every week and talk to
me about questions they have about the program you know issues they have with
their ads or whatever it's getting bright out here
and so that's you know that really is a program that I love doing because I love
teaching other people how to sell their knowledge so if you are interested in
learning more about the sold out courses process and if you have a course idea or
you sell an online course and you want to see if this is a good fit then I
invite you to book a call with my office what we'll do is we'll get on a free 45
minute strategy session and we'll look at your course idea or your course
business and we'll dissect it and we'll start looking at it and figuring out
what is wrong or what could go wrong and if what is wrong is something we can
help with we'll tell you more about the sold out courses program and what that
looks like and what it looks like to work with us and we'll only tell you
that if we if we really feel that we can help you so if you want to click the
link I'll include with this you know podcast or video or whatever you're
watching right now then you can book a call and
simply fill out a few questions tell us a little bit more about your business
you'll get on and call up my team and they will go ahead and find the problem
and then if the problem is something we can solve we'll tell you what that looks
like and you can decide at that point if you want to be a part of it it's pretty
simple all right but we have a ton of success stories in the sold out courses
program a lot of people have already hit six figures and I just I just really
love teaching people this stuff it's it's like it's like a huge passion of
mine you know teaching webinar and ads and all this cool stuff and how to be a
better teacher I just absolutely love it it's my favorite thing so I hope this
you know this episode today was helpful to you and I hope you realized that you
really can't get started without a huge ad budget or any ad but budget at all
and as soon as you start making money you can you know you can then use that
to scale your ads and and really make some real money so and of course that's
all covered and sold out courses so if you're interested more in that you can
book a call just click the link with this this
episode today and book a call and we'll get on the phone with you and see if we
can help all right love you guys and see you next time