hello folks my name is Brad Heinz I am a
digital marketing strategist I teach
people how to earn money on the internet
for a living and I am a designer as well
I'd like to talk with you today about
zazzle.com the print-on-demand website
most of you are probably on it if you
are not in short what they do is you can
take your images and upload them onto
various products that they sell like
mugs postcards calendars etc and they
will print them on demand for people
when they purchase them and give you a
license so you will be making royalties
this is my account here zazzle.com slash
Brad Heinz and I'm a seasoned seller on
the site I've been selling for about
three years now
and I have over 700 products at present
you can see a little bit of them here my
designs are pretty eclectic and I am
going to teach you from my experiences
today in this video some of the things
you can do to make your sales more
robust and to give you some traction on
the site if you've been trying to get
that without success so jumping right in
the first thing I want to talk about is
the importance of having a lot of
products and this may seem obvious it
may not be but the easiest way to get a
lot of products on the site because
sometimes you can be scrambling for
ideas is to when you have a good idea do
variations on the theme so for example I
had a very good image of a French
Bulldog and I was able to take that so
we will find that now French Bulldog and
I didn't just stop at putting it on one
product I put it on many so here's the
image here that you can see or there's
actually two of them which again is part
of making variations on a theme it's not
just selling dogs stuff it's selling
French bulldogs so it's the the longtail
keyword model if you will where you're
coming up first in the search result
because this is beyond search
for just dogs this is something much
more specific it's french bulldog so I
can then take every breed of dog and
come up with products for that and I
know that a French Bulldog owner is
likely to type that in and again it's
more specific than just using the
keyword dog so here I have French
Bulldog and I have two different images
and you can see that I've got it on
numerous products I have it everything
from stamps to mugs posters pins pillows
and this improves your chances of of
selling a given image obviously is put
it on multiple products so honing in on
that a little further let's talk about
the importance of good keywords so
here's my french bulldog coffee mug
let's go in and check and see that we do
in fact have good keywords for it so I'm
just going to go to edit and then on the
left you're going to go down to tags and
here's the ones that I've used so you
can see that here's the lesser important
keywords dog and dogs are very generic
what's much better that I have here is
French in bulldog and then of course the
combined one to do a combined one you
simply use the quotation marks is if you
don't do quotation marks you can see it
just comes up like that versus adding
the quotation marks and now it comes up
as one whole word so that's very
important is to think of the most
specific keywords for a given thing I
might even want to add pets to that
that's rather generic too but again I
think the good one is that I have French
Bulldog in there so another good tip is
to stay on top of the Zazzle market by
understanding what's selling on a daily
or weekly basis to both gather trends
and then also just to know how good
designer is on the site perhaps in
certainly perhaps designers better than
myself and find out how they're making
their products so at least once a week I
like to go to Z
calm / best-sellers and you can go down
here and you can divide it by all time
just the best sellers today and so forth
I'd like to at least look at what was
popular in the last month this was the
holiday season so you're going to see
that there's a lot of that and sure
enough this can give different ideas for
whatever time period you're in
respectively if it's Halloween you can
get ideas for Halloween stuff for spring
etc but the point is is it's good to
periodically come here zazzle.com again
it was simply best sellers so a lot of
people struggle for finding different
images to put on products or they've not
that they've struggled but that they've
in their mind they've exhausted the list
and sometimes it's hard to be
perpetually pumping out your own stuff
whether you're a photographer or an
illustrator and let's say you want to
make a coffee mug today and you just
don't have anything to put on it one
thing that you can do is to use other
people's images that are public domain
images that is they're allowing anybody
to license it my understanding is that
Zazzle is okay with this as well as long
as you're giving the proper credit where
credit is due
somewhere in the product if that's what
is required but say you want an image of
a bumble bee a cartoon be so bumble bee
we're going to go to Google Images and
then now over here we go to tools usage
rights and labeled for reuse with
modification so now we have here all the
images of bumble bees that are public
domain or the taker of the photo or the
illustrator of the picture is allowing
you to use it for whatever purposes you
like including modifying it meaning a
website like Zazzle
so I'm going to take this photo here and
I won't do it right now but I could take
that and I could put that on my coffee
mug
I could put that on a greeting card I
could do whatever and you can see right
here public domain and no attribution
required so in this particular photo you
don't even have to mention in your
product where it came from you can take
that and you can put it on whatever you
like and in my seven hundred products
probably five or 10% of them are public
domain images just like this and I've
been making money with it and again it
was stuff that I didn't have to take the
image so it extends the ability of what
I'm able to do another thing that's
important in terms of knowing what sells
is not just on the site as a whole but
also focusing in on your own products
finding out what your best seller is
what your bread and butter is so to
speak but I recommend is to go to
products in your store and then over
here in the menu where you can sort them
sort them by the most sales so the
quantity sold most to least so I've done
this before and I knew in the past that
um it's this postcard that I've made of
the city of Miami um it's a humorous
Donald Trump parody Christmas card and
sweater and when I've been able to check
these and know that they're my biggest
sellers I then been able to figure out
something about that why was it maybe
the best seller and to be able to go and
take it open it up and figure out if I
need to expand on that so um I think
with this one in particular I had seen
that I had this same postcard in English
and then I went and made it in Spanish
and I could now go and extend that and
do that for others as well and I learned
that by going to my own personal best
sellers which again was to to go to your
store
products and then quantity most to least
and it will show you what you have sold
the most of in what you can do
so that tip that I learned about
offering it a different language I
learned from this but now I will
probably go and do that I will go to
some of my older products and I will add
them in different languages and that's
another way to execute what we spoke of
at the beginning of this video which was
doing products there that are a
variation of the theme so now I have one
image and I'm able to have it multiple
ways to capture a wider audience in
solid multiple times so that's it for
this video I also have stuff on similar
websites like teacher pay teachers comm
and I hope that you do subscribe to my
youtube channel and best of luck in your
selling