what's up everybody this is brian kocel
at bc welcome to another video I hope
you enjoyed the last video of a
surprising airing with the Lamborghini
that was really cool I really enjoyed
making that video and it was cool to see
his reaction
anyways how to nail the first 30 seconds
of your cold call now the first 10 15 20
30 seconds of the most crucial we know
that because the majority of people get
frozen get nervous or get shut down and
the very beginning portions of a cold
call I want to give you some very basic
and simple tips just to help you out to
maybe not get you to a 100% success rate
but get you closest to 100% as possible
remember there's no tried all true way
that's gonna get you 100% success all
the time that's just not possible okay
so in the beginning of a cold call what
a lot of you do is the mistake that you
make is you don't mirror and match
people right away if somebody speaks
very quickly and says hello who's this
you want to speak quickly say hello this
is Brian okay the biggest thing that I
see is somebody will misstep they're
okay now mirror and match I mean you
literally copy them their tone their
pace their volume as much as possible
okay that breeds an air of familiarity
and now takes them farther away from
this is a cold color to maybe I know
this person okay now if I'm calling
somebody where I know the name like
let's say it's John if a male answers
the phone I'm gonna say hey John if he
says hey hello I'm saying hello John
almost acceptably saying like yeah John
that's you that gets him to now say wait
okay wait who's this instead of saying
hello this is Brian I'm looking for John
which is how a typical sales call will
go right you know the difference you see
the difference now that may not be John
I'm saying okay cool can you pass the
phone to John this is Brian again even
if I introduce myself I'm gonna say it
acceptably because if I call and it's
not John hey pass the phone to John this
is Brian you know how many times
and they just passed the phone and
they're like uh and I hear John he's
like who was that they're gonna but
since I did it acceptably the guy
doesn't ask me who was this doesn't
happen every time but you get what I'm
saying it's all about how you do it so I
want to eliminate the feeling of sales
and ignite the feeling of we might know
this person okay from there when you
introduce yourself a lot of people will
say how are you or something like that
stop doing that right they know you
don't give a I know you don't give
a you're just doing that because
you feel it's like the polite right
thing to do it's socially acceptable
throw that out the window okay
everybody else is doing them one of the
biggest tips I can give you a stop doing
stop doing what other people are doing
the majority stop okay you drop that you
get right to the point if you're gonna
ask anything in the beginning say do you
have a minute or you got a second okay
cuz then that's being respectful of
their time that's the one thing you can
ask that now is genuine okay
don't say how are you and all that other
stuff do you have to ask that no
sometimes I get right into it every once
in a while I'll ask if I hear kids in
the background or some kind of
distraction I'll acknowledge it say hey
I hear kids in the background I hear a
lot of you know commotion in the
background is to go ahead and call you
back and they'll say most of the time no
that's cool just make it quick perfect
next after you introduce yourself
it's Brian with Keller Williams real
estate company or whoever is that you're
calling from okay you let them know I'm
only gonna be a second I'm only gonna be
a minute I just have a few quick
questions okay by saying this you answer
their initial question whether this is
in person or over the phone which is how
long is this guy gonna try to keep me on
the phone okay
now usually at this point you're already
near 30 seconds are you at 15 or 20
seconds now your first line get right to
it don't hey I'm calling because the
reason I'm calling is because boom make
it straight to the point
it shows that you're respectful of their
time they're more likely to stay on the
phone with you and they're a lot more
likely to answer okay these are just
some very quick tips for the first 20 30
seconds of the call okay
I'm gonna make another video subsequent
video and more videos to add on to this
I want to give this quick one because
most of the questions I get around cold
calls are in the beginning okay so in
the description below and in the pin
comment you'll find a link to the video
that will take you to the other YouTube
channel where I have everything all my
products services monitor success
anything and everything I have a cold
colored product as well if you're
interested in it make sure you go visit
it make sure you like the video
subscribe and I will see you on the next
video teen BC nation