the telephone how to make a million
dollars a year for your company with the
the mere simple device of a telephone
look first of all if you want to do this
you have to commit your company to
understand the value of the telephone as
the most powerful tool in the history of
business and I'm talking about up to
current times including the internet if
you take the internet and social media
combine the two and say grant mr. grant
cardone which of the three do you want
social media the internet or telephone
I'd be like keep your internet keep your
social media I'm gonna use the telephone
in fact the proof is in the pudding a
telephone is much more productive in
fact look everybody's got one there's
more telephones on this planet today
than there are human beings which would
suggest to you that people want to use
the telephone did you know that the
average person on planet earth will make
eight phone calls today that's 250 phone
call us a month that's 3000 phone calls
a year the point of that is this if your
people are only making 8 calls a day
they will be average forever your
company will be average your products
will only get into the hands of average
people look to make millions millions
more for your company you don't need
another ad budget you don't need in
another CRM those are good things to
have you don't need more marketing and
more branding you need more people on
the telephone making phone calls so the
first thing I want to do today is I want
to sell you on the phone and this is
what you must do with your people before
you give them a script or give them a
call calculation or do anything about
basic education and training on the
phone the first thing I'm gonna do is
sell you on the telephone 135 years ago
a guy named Alexander Graham Bell
created this product called the
telephone first telephone call went to a
guy named Watson in that call Alexander
Graham Bell said Watson get over here
see the purpose of that phone call was
this to save time it was not just to
communicate because the real
communication happened once Watson
walked across the estate and came into
the room with mr. Bell and
then they had the communication the
first communication was basically saved
save time so I want you to sell your
people on why they should use a phone
did you know that a telephone call is
one-eighth the cost of an in-person
visit this was done by statistics that
proved out that the average in-person
phone call physical requires a plane
ride for many of you sometimes a car you
had to at least walk across the street
and then sooner or later you exhaust
those people in your neighborhood so at
some point it's gonna be what you're
driving out of state flying out of state
renting a hotel room the average cost of
that is 328 dollars the average cost of
one phone call is less than 33 dollars
that doesn't include the call that
includes the infrastructure the
telecommunications hiring people losing
people anything and everything to do
with the average phone call from a
company if I dropped up the volume of
phone calls out of my company like we do
here my average person makes over 150
phone calls today times forty people
times forty people I could almost
couldn't say it I was shocked so much
times forty people that's six thousand
phone calls a day out of one office one
location right here in Miami that drives
down the cost of those phone calls now
if your people don't know this will they
use the phone no they're not sold on it
many your people are told you can't sell
something on the phone we can't sell the
product on the phone just get them in we
can't actually build a product value
presentation don't give a price on the
phone these are all misnomers about the
phone that had been taught for probably
a hundred years remember the telephone
is only 135 years old sales sales has
been around how long oh my gosh it's
been around since burrows and carpets
and anytime somebody wanted to trade one
product to another person the telephone
has only been around a hundred and
thirty five years that merchants and
entrepreneurs and people that wanted to
do better King Solomon didn't have a
telephone folks he did not have a phone
okay this little device can somebody
fill me a phone this little device today
can do everything the phone
we have today in our hands context email
right I can receive information I can
tweet I can use Facebook this is the
tool for your business to grow and
expand so the first thing we got to do
again three points I'm going to share
with you today how to make millions on
the phone first thing we got to do is
sell your people on this device they're
using it all day long every day for
everything they won't produce revenue
for you they use it for Facebook they
use it to tweet they use it to text
their kids they use it for their wife
they use it but they're not using it to
produce okay this simple device your
people must learn to use to be
productive with it just like they do
everything else how do I control the
communication if I'm gonna run an ad I'm
gonna have inbound calls hey tell me
about your ad how does it work you know
what's the gimmick what's the trick
why are you a higher-priced I don't want
to come all the way over there first
okay
when does this expire you're gonna have
all these questions so the second part
of this is your people once you sell
them on the phone hey guys we're gonna
drive a bunch of traffic that traffic
has an 888 number in it that's gonna
require a bunch of inbound calls inbound
calls are designed to sell appointments
for us to go to them or close them on
the phone so you need scripts for every
possible phone call that would happen if
you're in real estate you need a script
if you're a roofer you need a script if
you're a massage and massaging the
massage business and you want to grow
out your business you need a script if
you're in cosmetology you need a scrip
for inbound calls and what about all the
calls they get dropped okay they get
dropped do you know in this country
alone there are three billion phone
calls every month just in America in the
great USA all right I'm sorry three
billion phone calls every day that means
in the period of one year there will be
one just short of one trillion phone
calls one trillion inbound calls
outbound calls what you doing today
how's it going do you know your people
don't even know how to start a call in
fact they start the call incorrectly
that's right they call
hey mr. Johnson this is Grant Cardone
over a grant cardone sales training
company look you should never use your
first and last name and the company all
in one sentence and you would never ask
anybody the next question which were
your people constantly do how are you
today mr. Johnson you hear this from
people selling mutual funds and from
Wall Street you you get the cold call
hey the reason I'm calling I'll give you
a wrong call right now so that the one
thing your people do when they make this
outbound call are the inbound calls
start trying to get on common ground
with a customer a potential customer or
prospect somebody that responded to your
internet your brand advertisement or
your direct advertisement and your
people start talking about how they're
doing today your customer didn't call to
get a check on how they felt today or
how the weather was in Miami or whatever
the situation is
you got to contract this call because
time kills calls your people need to
learn how to constrict this call keep it
tight and compressed I'm gonna give you
some always of a cold call this is a
different list than the always of a warm
call and different again then from a
very hot call for instance dear people
even know the difference between a cold
call a warm call and a hot call and did
you know that many warm and hot calls
can go cold immediately and in fact
anytime you doubt whether a call is warm
or hot that you need to treat it like a
cold call here's the always of a cold
call for instance number one there's 10
points here 1 be honest transparent and
straight for it you have to be more
honest more transparent and more
straightforward in a phone call than any
other sales environment just because
you're constricted to time they're gonna
hang up on you - you must be interesting
and interest did so I have to walk ok I
have to walk this fine line ok between
being interesting grabbing somebody's
attention and interested like have you
ever considered doing this before why
haven't you done this before
ok did you know you might qualify for
this that's where I've become interested
in the client 3 believe that you can
make a sale on every call you have to
train your people educate your pee
well motivate your people inspire your
people daily to believe that you can
actually sell this product on the first
call it's not true
okay the average sales follow-up call
takes 8 to 12 calls to close a
transaction if they're responding to an
internet lead you need to call the
average internet lead 8 times to get
them on the phone the first time and
another 8 to 12 times to actually close
the transaction so if your people
haven't done the math which I'll be
talking about as a third point
if they haven't done the math they call
two times and quit in fact did you know
75% of all sales people never call back
twice never never make it to the second
call why they don't have the scripts
they don't understand the math and they
don't understand how many calls it takes
because you as the business owner or the
manager have not taken the time to say
look this is the facts the phone is the
most productive device we have more -
what more productive than a CRM a CRM
doesn't work without a telephone you
collect all this data I have the data I
got Infusionsoft I got the best CRM in
the world to collect all my data I'm
using LinkedIn social media I'm using
Facebook to grab data we're spending
money on ads and nobody calls anybody
back ok it is the failure of American
businesses and businesses around the
world that nobody in the company knows
how to take a call or make a call number
four identify and solve problems
identify and solve problems what problem
you're trying to solve today okay magic
questions if I could wave a magic wand
and solve one problem permanently what
would it be you must find that out
number five be logical and structured in
the call I have to have a structure in
the call otherwise your people go all
over the place and run out of time be
respectful be enthusiastic be memorable
how do you sell yourself on a phone call
what's your tonality what's your voice
like if you're an introvert how do you
get your people out of that introversion
and become interesting enough to grab
entertain be memorable be entertaining
enough and how do you use third-party
third-party data credible information to
set yourself a
apart from everyone else I'll give you
one little trick real quick did you know
that if I have a headset on and I'm
taking a phone call
I want my mobile phone in this hand
because I want to text to that customer
that prospect the person asking for
questions I want to text them during the
call it improves your chance at an
appointment by 500% and your chances of
closing a deal by 328 percent by merely
saying can i text you some data while
you're asking the best price or our
proposal or the warranty or you'd like
to see what this products made of or
what the FDA said about this or that I
can text that to you right now texting
during an actual phone call will
increase your appointment ratio your
appointment show ratio and ultimately
bring a cash register and then scripts
okay scripts your people need scripts
they need a format to run off of in
order to control a communication your
people are having conversations
conversations are not selling controlled
communications start change the
conversation hook the customer in create
enough interest being entertaining and
memorable use third-party data and
enclose how do I close when do I quit
selling and start closing it's about
controlling a communication not having a
conversation the last thing I want to
share with you is this look you can make
millions on the phone you know that
there's millions of dollars of
opportunities it's a phone that's gonna
get you there not more ad dollars okay
it's not gonna be another product
another idea another concept you don't
need another big conference meeting you
need somebody picking up the phone
calling it and that means your people
need to do the call calculation I'm
gonna include that calculation in this
presentation so you can see there's a
actual math that your people must do to
know how many calls what's the cost of
every call what's it gonna cost me not
to make that phone call and if I want to
make a hundred grand a year at your
company or 250 or 500 thousand dollars
every sales person I have working in
this organization has done the
calculation of what it costs what would
it take in energy effort
okay how many people they'd have to call
follow-up talk to cold warm and hot in
order to make three hundred and forty
four thousand dollars a year we just
picked out a crazy number it puts them
in the top one percent it's
inspirational to people we do the math
and say okay here's the scripts here's
the pitch here's the manager to help you
do it we give them sales meetings and
sales trainings every day and then say
hey let's hit it
okay millions on the phone folks it's
the most powerful device
thank God Alexander Graham Bell and
called Tom Watson and said come over
here cuz the phone saves time saves
money
it'll make you Millions so what am I
telling you look three simple things
okay first you got to sell your people
on the phone as a device that can create
more revenue more product sales for you
for the company and for them number two
you have to have scripts folks there's
different scripts for referrals than an
incoming call than an outbound call then
the second call the third call the
fourth call the fiscal you need scripts
laid out for each one of those phone
calls and the third thing is do the math
what's in it for me if I make all these
phone calls this is a ten phone calls a
day or is it 90 phone calls a day or is
it 290 phone calls a day and what would
that get me do the math so three sell
them on the phone - okay scripts they
need them everybody needs him I need
them everybody needs a playbook and
three do the math hey grant cardone here
your friend in sales and in business and
if you don't know it already I'm doing a
live video webcast millions on the phone
comm i'ma teach you how to use this
little device just so you know I have
four companies start it all four with no
money zero money no connections my
education did not help me but learning
how to use this simple little device
right here this phone and calling people
I didn't know
calling people that had money calling
people that could use my product calling
people that could sort support my idea
and that I could actually help made all
the difference all for these companies
make millions of dollars a year and this
simple device was the thing that helped
me grow those businesses whether it was
my consulting business getting
book deal a TV deal getting a radio show
or whether it was the 500 million
dollars in real estate that my company
Cardone acquisitions is bought and sold
this device a telephone or this device a
telephone okay however they change over
the years
it was my ability to get through the
gatekeeper get an appointment create
urgency to control a phone call not have
a conversation my ability to separate
myself from 38 other competitors see
that's what you're faced with every day
okay on this live video webcast webinar
I'm gonna be showing you how to handle
price on the phone how to separate
yourself from the competition how to use
the phone to fill up your pipeline I'm
gonna show you how to get past that
gatekeeper that won't get you to the
decision-maker by the way did you know
the gatekeepers there because that guy's
easy to close you just got to get to him
I'm gonna show you the difference
between communication and conversation
by the way the only thing that'll ever
make you money is communication not
conversations I'm going to show you how
to close on the telephone how to close
an appointment on the phone close the
deal on the phone how to lock both of
them down so they never unwind on you
that will be worth by itself millions of
dollars I'm gonna show you how to
separate yourself in the competition how
to qualify the buyer how to find out
whether you have the decision make or
not what to never say on the phone I'm
gonna show you the 18 mistakes that even
the professional makes and how to never
make them again how to increase your
show rate by 500% no exaggeration how to
how to increase your close rate to
hundred percent no exaggeration using
one simple technique I'm gonna show you
how to make millions of dollars from the
phone that's why we call this millions
on the phone dot-com and look I'm not
just talking to you about phones or how
to sell a product on the phone I'm gonna
show you how I did this on the phone how
you can do this on the phone how you can
start your business on the phone how
your business depends on your abilities
on the phone how to maximize every phone
call every opportunity and how to take
those cold calls that some people think
are dead and turn them into freakin
millions of doll
join me for millions on the phone calm
do not miss this it's a live webcast
you're gonna get an e-book I'm gonna
send you a digital download of my
best-selling book seller be sold as a QR
reader and one of you one person wins a
a seat on my big bird
my Gulfstream $49 is the price of the
ticket it's normally $800 it will sell
for eight hundred dollars after the
event you get access to this live web
cast front row front row $49 exclusive
for you you get to keep the content get
the e-book its seller be sold the link
to my QR reader best-selling book and
you get a chance one person will win a
flight on my Gulfstream with me and my
family that means me and you will be in
the air at 44 thousand feet for about I
don't know a couple hours anyway hey I
look forward to seeing you it's called
millions on the phone calm it's $49 it's
normally 800 and it will sell for $800
after the event even if you're not
available when I go alive on the 28th it
will be sitting on your phone your
tablet or your computer for access on
demand whenever you want it's called
millions on the phone comm exclusive
number of people we will sell this event
out look forward to seeing you
you