plan

A Plan Is Not a Strategy

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this thing called planning has been

around for

a long long time people would plan out

the activities they're going to engage

in more recently

has been a discipline called strategy

people have put those two things

together to call something strategic

planning unfortunately

those things are

not the same strategy and planning so

just putting them together and calling

it strategic planning doesn't help what

most strategic planning is in the world

of of business

has nothing to do with strategy it's got

the word

but it's not

it's a set of activities

that the company says it's going to do

we're going to improve customer


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