you've just spent a lot of time
designing a new website and you're
getting ready to launch it here's
exactly what you need to do to make sure
you maximize your impact at launch
[Music]
hey friends i'm davey with davey and
krista where we help businesses build
brands and websites that reach more
people generate more leads and
ultimately grow your business before we
get started make sure you subscribe to
this channel so that you don't miss any
future content and of course if you have
questions drop those in the comments
below and we'll get back to you and if
you're hoping to launch a new website
soon be sure to check out our line of
premium show it and elementor website
designs over at daveyandkrista.com
forward slash shop all right let's get
to it what do you need to do to make
sure that you have the best launch ever
or maybe just a good launch we just want
to have a solid launch i have two really
important things to tell you about
website launches the first i'll share
with you now the second you'll have to
wait till the end of this video to hear
so stay tuned for that but both of these
things are super important all right
here's that first thing however you
decide to promote your launch
the actions that you get people to take
should be oriented towards at least
generating leads if your big launch call
to action is merely come visit my site
tell me what you think about my new site
that just isn't going to cut it you want
to have a way to follow up with people
and keep them coming back and if you
watched our video on five website
mistakes to avoid then you know that
lead generation should be a priority on
your website alright so you want to make
sure that whatever you're going to do
during your launch that ultimately leads
to at least people signing up for your
email list or giving you their phone
number so that you can follow up with
them here are three additional steps
that you can take for a great launch
first think through who else might be
interested in sharing about your launch
this might be friends this might be
industry friends peers sponsors people
who run related businesses that might
also benefit from sharing about your
business this is a great way to get
beyond your audience and in front of
other people's audiences before you ask
someone to share about your launch be
sure that you have social capital in
that account and what i mean is that
there is nothing worse than being asked
to promote somebody else and that ask
being the first time that you've ever
heard from them and if you do feel
comfortable asking somebody make sure
that it's as easy as possible for them
to share this means you'll likely want
to come up with some copy and imagery
that people can use if they want to when
they share about your launch and even
better if you can give people a reason
to share maybe there's something in it
for them as well and we'll talk a little
bit more about some of those ideas in a
minute next you want to think through
exactly what actions you want people to
take on your website what ultimately
will make the most impact and keep
people coming back some obvious stuff
might be signing up for and subscribing
to future blog or podcast episodes you
might also call out a specific lead
magnet or a specific piece of content
that you've launched in coordination
with your launch whatever it is you want
to be specific don't just call out your
podcast or your blog generally highlight
a specific episode let people know
exactly why they should visit your
website right now something that might
help you think through the exact actions
that you want people to take on your
website is answering this question if i
ask someone why they would want to visit
your website what would you want them to
say whatever your answer is to that
question that's likely a good place to
start in terms of thinking through what
you're going to ask people to do when
they get to your website during your
launch and last but not least think
through what additional incentives you
can offer people for taking the action
that you want them to take yeah free
content might be enough but it's your
big launch what other incentive are you
offering to help celebrate this might be
a giveaway and maybe you're not only
giving away your own product or your own
service but maybe you're collaborating
with others and also giving away
something from a sponsor going back to
tip one of getting other people to share
this is a great way to give other people
a reason to share because by promoting
the giveaway you're not only promoting
your own product or service but you're
also promoting the products and services
of other businesses as well the great
thing about giveaways is that they're
usually super easy to set up there are
all sorts of tools that make it really
easy to run giveaways from rafflecopter
to gleam to kickoff labs and others and
not only are they usually pretty easy to
set up but they're usually pretty
effective lead generators as well you
just want to make sure that you're
giving away stuff that's actually
relevant to your audience and qualifies
them everyone likes something like a
free iphone but is it really the best
thing to give away probably not because
it doesn't qualify your leads
competitions can also be an effective
lead generator as long as you don't make
it overly complicated as can website
scavenger hunts which is also a fun and
unique way to get people visiting
multiple pages on your website but again
you want to keep things simple and it's
not always quite as easy to make sure
that people go through all the steps as
it is with something like a giveaway
whatever you do you want to make sure
that you're generating leads at the very
least people should be following you on
social however it's even better when you
can get an email address or a phone
number to follow up but i'm not done yet
i have three more quick tips to make
sure that you maximize your launch and i
still haven't shared that other
important thing first those three tips
build anticipation use a countdown timer
to let people know when you're going to
launch tease your website on social
media and let people know why they're
going to want to pay attention when you
launch your website you can even use
this as a way to generate leads before
ever launching your website by doing
something like telling people that those
on your email list are going to be the
first to hear about you know the
giveaway that you're doing or whatever
it is that you're doing at launch you'll
likely want to launch on a tuesday
wednesday or thursday and you're
probably going to want to avoid holidays
like july 4th where a lot of people are
offline you can use tools like google
analytics to check out what days of the
week are most popular for your website
those are often good days to launch and
remember you don't actually have to
promote your launch on the same day that
it actually launches it is totally okay
to do a soft launch make sure that
everything is working correctly before
you start sharing about it on social
media and lastly start thinking about
your launch when you start your redesign
reaching out to people to share about
your launch the same week that you're
launching is not a great look everybody
has their own promotion calendars you
want to make sure that you give people
as much notice as possible the more time
you have to prepare the better all right
so you've waited patiently for that
other thing that i said was super
important when it comes to website
launches and this might not be a popular
opinion but after countless launches i
think it's true launches really don't
matter that much yes a launch can
absolutely build great momentum for your
business but a good launch doesn't
guarantee future success and a bad
launch doesn't guarantee future failure
the most important thing is consistency
after you launch and that's one reason
why all of these tips focus so heavily
on lead generation we hope your next
launch is an awesome one for more
resources check out the blog that's
associated with this youtube video and
we have a guide a free launch checklist
that you can download as well there is a
link in the description for that guide
and if you're hoping to launch a new
website soon check out our line of
premium show it and wordpress website
designs in our shop at
daveyandchrista.comforward
shop let us know if you have anything
that we should cover in our future
videos and we'll see you soon