this is your life this is your career
this is your craft this is your service
to humanity why would you why would you
be checking your phone
[Music]
your phone is costing you your fortune
it is an addiction it's a dopamine
addiction break start the process of
breaking your addiction to distraction
here in this room today you've invested
in this you're a learning investor the
best investment you can make is being in
this room why would you spend it
checking your notifications looking at
your email looking at SMS looking at
pictures of people's breakfasts or why
would you do that well this is your life
this is your career this is your craft
this is your service to humanity why
would you why would you be checking your
phone and if you look at a victim if you
look at most people on the planet
they're literally hooked to a white
screen they are wasting their human
potential hooked into some social
platform that is creating empires for
other people many people if not most
people are now a form of artificial
intelligence they're not living their
brains potential they're not living
their physiological potential they're
not living their creative potential
they're not living their human potential
they're not living their economic
potential why because they're hooked to
a screen it is the most frightening time
in the history of the world and it's the
most gorgeous time in the history of
humanity why because it's never been so
easy to be a hero because most people
aren't doing it most people are lost
most people are hooked so turn off your
phones get serious about this this is
your game this is your life this is your
sport and before you know it you will be
at the end we all know that life goes by
in a blink like I am on a mission
bordering on an obsession to give you
such ridiculous value
that it terrifies you you you what you
are going to experience over the next
four days it's gonna blow your mind
enliven your heart you know mindset boo
heart set explosive I want you to have a
galactic explosiveness not only
intellectually but in your heart you see
one thing I'm bringing to you that is
special is it's not just about your
mindset why do so many people come to an
event nothing changes everyone's talking
about mindset get your thinking right
you know think look think think you know
you're thinking form your reality like
just think pop be positive man people
and we learn the ideas we install the
core beliefs how many people have been
to events and nothing changes well have
you ever heard of the limbic system the
amygdala this is a core point why most
learning doesn't work pretty dangerous
comment I making
look at the person next to you and say
Robins being dangerous first thing on
the morning
but this is this is a very dangerous and
gorgeous insight
you see most learning does not work and
most people do not change because we get
the learning intellectually I don't know
why I enunciated like that but but we
don't get it emotionally
you see mindset without heart said is a
hollow victory so I want you to not only
get boom like boom intellectual
explosiveness this is not your ordinary
learning event this is world class
revolutionary learning at the highest
level on the plan a lot of people say
this room is the most valuable room to
be and that's the word on the street but
if you're getting intellectually without
getting it emotionally you're you're not
going to get any transformation or any
gains in your business in your empires
of creativity productivity prosperity
and humanity so I'm going to blow up in
your heart you see most people in the
room know that's not everyone in the
room has been traumatized no one talks
about this so this is the business of it
you're talking about trauma everyone in
this room has experienced trauma at some
level or another to varying degrees
sometimes it wasn't being invited
someone's party trauma right sometimes
it was sexual abuse trauma and so what
happens is this is so important I could
spend the whole day on this but the
human tendency and the cultural
seduction is don't feel the pain of the
trauma everyone know what I'm talking
about around I out on the jagged edges
don't feel the trauma don't feel the
disappointment you got heartbroken don't
go into it only seek pleasure only be
happy happy happy be put on the happy
face watch the happy TV shows
seek pleasure and what we do is we
actually flee from feeling because of
the trauma and we start to live in our
heads and we numb out our body and we
don't feel but to be human is to feel to
be a great leader is to feel if you look
at the greatest Empire builders
economically Zuckerberg musk Steve Jobs
great example he fell deeply you know he
lived in a pretty simple house even when
he was a multi-billionaire simple house
he wasn't a he was only about a few
things he was about family he was about
you know what he said I love this
because I'm a purist I built my lot
built my life around just a few things
he said my favorite things in life books
and sushi isn't that beautiful
and he was an artist he was an artist
and so mindset without heart set so we
experienced trauma and then we block it
out repress it and then we lose our
emotional game which is mission critical
to world class you've got to love your
clients you've got to love the beauty of
creating gorgeous products you've got to
want to serve it doesn't happen in the
head oh you know you can service to your
clients to the marketplace happens in
your heart you the desire to lead a
world-class life happens emotionally and
that's how you battle proof yourself
against volatility it's not an
intellectual game it's a visceral game
it's in your DNA and I'm going to share
with you how to do that so mindset
without a heart set is an empty victory
but then there's two more emotional
interior empires the four Interior
empires mindset plus heart set
Plus Health set right vitality like I
said the hunters on the savannas
understood they didn't understand but
the way the brain developed was
literally if you move your natural
wiring in your brain and physiology
kicks into gear
you actually BDNF promotes neurogenesis
you create more brain cells dopamine
gets released norepinephrine serotonin
you feel happier you feel less stress
BDNF repairs damaged brain cells you're
processing heightens you actually dial
in your focus unbelievable the benefits
of exercise but it's not and here's
another key idea on the third interior
Empire Health said vitality is the DNA
of legendary you cannot put a price tag
on getting into the greatest fitness of
your life and then some of you and I'm
gonna work on you with great love and
respect are gonna say but if I hire a
massage therapist and if I get a
physical trainer and if I get into
acupuncture and if I biohack and if I
get my genome tested to figure out my
telomeres so I know my real age if I do
all the things that James and Greg are
gonna talk about it's gonna cost me a
lot of money how many people hear that
or think that right now be honest
fantastic here's here's a little insight
just because I love you I might not know
you but I feel love for you I'm here to
serve you I've got your back getting
into world-class fitness will cost you a
lot of money
death will cost you more