How to home page
How To Design A Shopify Home Page THAT SELLS!
0:00 / 0:00
Timecodes:
40% of your website visitors will want
to check out your home page no matter
what page they initially landed on
according to research from Co marketing
yet so many people have poorly designed
home pages that literally scares off
your potential customers before they
even take a look at your product run
today I'll show you what exactly goes
into a great Shopify homepage how you
can design your own home page to elevate
and increase sales and of course I'll
show you examples of this so if that all
sounds good to you it'd be much
appreciated if you give this video a
thumbs up and then let's get started so
number one is your USP which stands for
unique selling proposition in marketing
and this should be very clear clearly
displayed in the home page at the at the
top so you're gonna have your banner and
then you're going to have your unique
selling proposition at the top which is
usually just a single sentence very
short and sharp displaying and
summarizing what exactly your brand
stands for and what you sell and what
you do I've seen so many stores and home
pages where you have no clue what they
sell whatsoever until you actually go
onto the product page and then you're
like okay they sell bags but before then
the home page that makes no sense at all
and you want to completely avoid that
and an easy way to do that is having a
very plea USP the USP needs to summarize
why the customer should buy from you
what your brand stands for and this can
also be displayed in other forms rather
than just a single sentence it can be
displayed in many badges or icons
throughout the home page number two is
clearly designing your ATF so I promise
this is going to be the last marketing
term or acronym potentially acronym that
I use in a little while but ATF stands
for above the fold content so anything
above the fold is when you land on a
page and you don't have to scroll you
need to very carefully structure your
above-the-fold content especially in the
home page it kind of needs to be that
like first page in a very interesting
book because not a lot of people
actually deep
all on the home page or any page for
that matter unless they're reading an
article or something along the lines as
that so not many people will deep scroll
so you need to ensure that the
above-the-fold content is very
eye-catching it's interesting it
includes that USP and that it summarizes
everything about you without needing to
read the entire home page essentially
there's a few ways to do this and I
guess this leads me on to point number
three which is a pro tip don't use
sliders or the scrolling gallery
whatever you want to call it essentially
it's that like glider or gallery at the
top where you get to you know click from
side to side so so far you want the
above-the-fold content to display just a
single image something very clear with
your USP there if you don't have these
things already you are hurting your
conversion rate and you're missing out
on sales massively yes it seems like a
small thing but you'd be surprised just
how much it actually impacts sales in
conversion rate overall particularly in
e-commerce the next point is you
actually should not sell very hard on
the homepage content a popular belief a
lot of people try to cram as much in
onto the homepage as many sales as they
can but that's not the point the point
of the homepage is to establish your
brand tell the audience who you are and
why it should matter to them why your
brand matters to them there is an
exception to this though the homepage
should definitely represent both your
Brent and what's happening right now so
for example if you're prepping and
gearing up for a huge sale such as Black
Friday well then of course you want to
decorate the homepage to reflect that
and to prep them to get ready for a big
sale or even on the day it should be
updated to show them the sales that are
on now but you the fact is the point is
you shouldn't list all the sales on that
single page it should just be a banner
to show them that the cell is on right
now and they can dive in deep us through
that banner so your homepage is a space
to tell a story to your potential
customers and that story you really need
to resonate trust with them it needs to
establish some sort of unique selling
point
but predominantly it needs to establish
trust now I'm going to give you a few
examples
in a moment I'm actually gonna jump on
my computer and show you some really
great examples of this but there are a
few more really important points I want
you to know about your homepage okay
number four is categories categories and
more categories because think about it
if you went into a supermarket today and
you went into the front door and
suddenly there was raw chicken next to
milk and there was toilet paper next to
cereals you know there would not make
sense whatsoever it'd be extremely
confusing the experience of shopping
there would be frustrating and the same
goes for your homepage and your entire
ecommerce store in essence and needs to
look clean it adds to the UX which is
use experience and a good user
experience equals credibility and
credibility equals trust equals sales
okay it's all a chain reaction here
number five is video is king and this is
something that I've been going about
sitting over since my first youtube
video that I shared over two years ago
now where I literally said video is
going to be king it is king still
remains more true than ever today so if
you have video content about your brand
or a key product and this shouldn't just
be like a random product that you slap
onto a home page if you have the chance
to make a brand video that stands for
your brand that stands for your products
that you're selling this is especially
the case of course if you're private
labeling or you have a one product store
that video should be on your home page
if you're not great with videos that's
fine you can simply outsource it don't
forget the power of outsourcing so if
you want to talk about your brand then
film a few clips and then get it to a
video editor to spruce it up a little
bit doesn't need to be too fancy you can
simply host it on YouTube and embed it
onto your Shopify store and that's a
free option right there and that's
really going to help with the overall
aesthetic of your brand and also the
home page of course now I'm going to
share with you examples of
homepages and break it down with you on
screen few examples I want to share with
you today stunning with the modern pack
comm this is a very visual example as
you can see it's a full screen
experience and I'm a large monitor here
so it's very nicely optimized and it's
very clean so staying in style or stay
in style I should say let's zoom in here
very clean tagline very stylish and with
the USP it tells us a few things so
let's read it let us carry you away with
our selection of vintage bags and
backpack including old school handbags
too festive already pom packs you got to
love a good old bum bag but with this
USP it tells us a few things and tells
us that the niche is indeed bags if you
haven't already figured that out from
their brand and on top of that not just
bags but specifically vintage bags and
backpacks so this is a very powerful
statement in just a single sentence it
tells you that they're all about
backpacks and quality backpacks too and
just the fact that it's a full screen
experience that looks very clean already
denotes high quality type products but
from here let's continue scroll down
they break it down into two collections
here men's and women's very you know
straightforward further down here check
out our hottest items now I already see
a typo with hottest so someone needs to
fix that up but this is a another common
approach where you have your hottest
products on your homepage now this is
not a way to really push hard and get
the sell on the home page that's not the
case but instead it is to get the person
landing on the page to think deeply
about your products to show an example
of the products and also show demand
with hottest items it shows the man it
shows popularity as you can see here
even one of the hobo bags man I gotta
love the names here got bum bags hobo
bags the hobo bag is sold out so that
shows popularity and it shows demand now
these are drop shipping products so
chances are they're not actually sold
out it could be a strategic play playing
on the fact that they are the hottest
items and then of course you have the
footer everything looks clean everything
is streamlined so this is one approach
that you could take let's move on to the
next product and the next product is hey
silky skin this is something that I
mentioned it before and you may already
know this brand this is a white label
product and I wanted to show you this
example because they do a few things
right and a few things that they could
approve on now just checking the up here
so it is indeed on Shopify as you can
see here but immediately this stanza as
a person who is in UX UI user experience
and user interface and if you're a
designer looking into this you can tell
that this is optimized for mobile
straight off the pad just by the fact
that the CTA and the text is just really
like in-your-face it's really large
let's scroll down a bit further here so
right off the bat you can see this is a
very heavy influencer type brand they
obviously rely on user-generated content
that you rely on influencer marketing
the thing that they don't do so well is
it's not optimized for desktops I'm on a
desktop right now
and you can see that the after pay logo
here is just far too big the stars icons
here are far too big but what we're
gonna do now is we're going to go into
the developer tools and click inspect
and then we're gonna change it to a
mobile format and you can immediately
see already that it completely changes
the game here which tells me that this
is not optimized for desktops if you go
back here and go full screen it is not
very optimized for desktop which is a
big no-no but overall in terms like the
home page in itself it is it's pretty
great I mean it's very clean it tells
you immediately what they're selling
with a very complimentary image and then
you have social proof that is very
forefront because of their influence on
marketing as well it is a popular
product so they have the ability to
share a lot of different reviews now
this might not be the case
just like the modern pack which by the
way real quick
let's take a look at this and inspected
as well this in a mobile format is a
very nicely very nice-looking so this is
purely optimized for mobile and desktop
which is perfect which is what you want
moving on from this one let's take
another look at a brand that I really
admire which is grove maid now grove
maid is all about custom products made
from wood and this is also hosted on
Shopify which is why when I show you
this design inspires what you do build
your stream workspace so you can get
your best work done it is very clear
through images what exactly they sell
not necessarily the tagline in this case
but still it is a very clean type
looking website as you can see from all
the previous examples it is very visual
centric which is how it should be a very
big part of the homepage is all about
the image and then complementary text
now they could interchange this here
with desk pads here and have the USP you
know right on the image as you can see
here few reasons why you might not want
to do that for example might clash with
some of the black as you can see here
and they want to keep the image the
visual masterpiece the journey here is
okay immediately you know what they sell
moving down here they split their
products to offer the customer some
insight into what they sell to
incentivize them to click through and
find out more about their product and
moving down here you can see that they
start to talk about their brand in their
brand story this is very important if
you have a brand that might have been
around for a little longer or you're
trying to craft your own brand right now
made the hard way they talk about how
they create their products and then
their team now obviously not all of us
have a huge team like this that's
totally fine
but because they do have a large team
this is something that they want to
highlight and this is a smart move it
shows them that it shows the customers
like ourselves that these products are
indeed handmade it's crafted by love
it's crafted by a large team etc so this
is a great
way to bring a customer through a
journey through the home page because
this brand has invested a lot into the
home page journey this next example is
quite interesting it's something a
little bit different and this is the
click funnels type approach so you might
have seen this before this is a one
product approach and this is very
different so this is indeed the home
page but it's not even a home page it is
the only page a very short and sharp as
you can see it tells you exactly what
they're offering
it's the ever strike lighter the world's
most durable long lasting completely
waterproof light up immediately
impactful immediately tells you what
they're selling this is what you want
you want it to be very clear you don't
want it to be long-winded so it tells
you what they're selling immediately
there is a check out box on the side ok
the the reason behind this is a
two-prong but I won't get into too much
detail because this is a separate a
video in itself and I'll probably make a
video about this next week so just stay
tuned for that
but going down further here they start
to build out the USPS and also the
benefits of this product and a lot of
CTA buttons claims your claim you're
free now
claim yours free now I don't know grand
matically that sounds a bit weird and
but going further down to have the CTA
button again but very simple very short
overall the really the focus here is the
check out box right here and again like
I said this is hosted on clickfunnels
and this is part of clickfunnels
dropshipping which i'll talk about in
more detail in next week's video but
this is a different approach in the fact
that it is the home page it tells you
everything about the product but they
also have integrated checkout on the
home page and this is the only page
which is pretty amazing yes they have a
footer page here but there's a specific
intentional strategy here
that I'll talk about next week so if you
haven't already subscribed to this
channel then make sure that you
subscribe because next week we'll be
going through how to use click funnels
for draw
shipping an ecommerce to create a page
like this that converts extremely well
now not saying that these pages don't
convert well but if you follow every
single strategy that we talked about
here you're going to improve your
homepage dramatically because I'm
willing to bet that you're not doing
everything correct on your homepage
there's a lot of people that are
absolutely butchering their homepage
unfortunately and they have a lot of
work to do on that homepage now this
video is hardly quite long so next week
I'm going to go into more detail about
click funnels drop shipping so stay
tuned for that in the meantime keep on
hustling I'll see you in the next video
Related queries:
how to home page in chrome
how to home page in html
how to home page on kindle
how to home page in wordpress
how to home page gmail
how to start page number at 3
how to web page create
how to web page design
how to start page on instagram
